A craveable, delicious, delightful blog post isn’t much different from a pastry. As long as you follow the recipe, steps included, you will create a post your readers are hungry to devour – and might even return for more. The good news is you won’t make a special trip to the grocery store to get … Read more
AI is here, and there is no denying it. While AI can share the workspace with a traditional writer and editor for content marketing, there is one thing it cannot do – SME content creation. The only genuine SME (subject matter expert) out there in your niche is, well, you – and the talented freelance … Read more
Being a successful copywriter requires a specific set of skills. Understanding those copywriting skills is important when you’re a business trying to hire a writer. Your goal should be finding a copywriter that can go beyond the basics of strong writing, creativity, and excellent English language skills. The Express Writers team knows what it takes … Read more
So, you started a business, and, what’s more, you’ve kept that business running. It’s all great. You’re working on your own terms. You have customers, and more keep trickling in… But could you do more? Could you increase your lead generation so you don’t have to keep greasing that squeaky wheel? Yes, you could. You … Read more
I know why you’re reading this blog. Dream with me for a minute. ? Imagine a near-distant future where we’re all gathering together freely once more. ? You and I are attending the year’s biggest content marketing conference. Before we head to the event center for talks, presentations, and meet-and-greets, we agree to meet up … Read more
This post was updated October 2019. Picture this – summer is here, and your calendar is full of pool parties, barbecues, picnics, and whatnots. You’ve been waiting for this moment for what seems like ages. ☀ There’s only one small problem. You want to look great in your bikini, but it’s been cold out there … Read more
Freelance writing online—a part-time gig to fill your spare time, a common misconception that many have. Sure, writing online can be a fun hobby for some; however, for others, it’s a passion that fuels a fire that some simply don’t understand. Content writing is oftentimes a thankless job—in some cases, you work hours on end … Read more
In today’s video, I’m covering a popular how-to topic in the world of online content. Specifically: what is content writing, and how to write the seven types of timeless online content that apply directly to the online growth of a business. Let’s get into it! Video Notes: What is Content Writing? How to Write … Read more
These days, content is apparently king. But writing content that rules over your competition is not that simple. According to Time, the average reader spends only 8 seconds reading a piece of content. (That’s probably gone down some, considering that statistic is a few years old.) So it goes without saying: creating engaging, valuable content … Read more
What’s the one thing you need to do to master a new skill? Practice, of course! This is as true with learning to play tennis as it is mastering content writing: the more you practice, the better you get. Today, content writing is a critical talent, and mastering it can help you stand out in … Read more