So, you started a business, and, what’s more, you’ve kept that business running. It’s all great. You’re working on your own terms. You have customers, and more keep trickling in… But could you do more? Could you increase your lead generation so you don’t have to keep greasing that squeaky wheel? Yes, you could. You … Read more
This post was updated in January 2019. You spend hours perfecting your web content. You create a headline that’s unique, urgent, and ultra-specific. Like Michelangelo painting the Sistine Chapel, you carefully craft your content with gentle but passionate effort. When you’re done, your blog is flawless. In fact, it’s beautiful. It answers your audience’s needs, … Read more
Are you speaking to your readers on their level, or are you going over (or under) their heads? Without understanding what grade level to write online content in for different target audiences, your words will not have the hoped-for impact. Instead, your readers will get bored, confused, annoyed, or all three – exactly what you … Read more
What do you and Tolkien have in common? While it might be tempting to answer, “nothing,” I’d encourage you to look a little deeper. Sure, Tolkien invented magical lands and languages and creatures few of us could concoct in our wildest dreams, but there’s still a similarity. That similarity links you and me, and all … Read more
Want to get people to read your web content? Buckle up and settle in. It’s harder than you may think. Good content that people want to read isn’t just well-written. It’s also: Organized Concise Scannable In other words, it’s easy on the eyes. You don’t have to do much work to make sense of it. … Read more
Are you one of those people who really think that the success story of their business is going to write itself? We hate to break it to you, but without a solid growth plan based on effective, personalized online marketing strategies you will probably wander in the dark for a very long period of time. … Read more
Do you own a local business? Do you want to market it more effectively? Are you confused about how to rank well for your physical location? If so, you’re not alone! There are currently more than 23 million small businesses in the country, many of which have a brick-and-mortar location! And these small businesses are … Read more
Anyone who has ever published a website is automatically familiar with the term “Content is King”. Lots of time, money, and effort goes into reaching top ranking on well known search engines such as Google, MSN, Bing and Yahoo!. But many of the people that invest in an attempt to get high page ranking on … Read more
Your site is nothing more than a pointless parking space for your logo and brand, if you don’t have good web content on it. But there is a lot more to good content than offering up useful information. Today’s internet reader becomes bored easily, so you have to offer up something fresh, creative and engaging … Read more
It’s undoubtedly true. Today, the single most important aspect of your web content is your headline. As people cruise through online content at warp-speed, it’s the content with outstanding headlines that are more likely to get recognized. Subsequently, it’s the content creators who know how to develop quality headlines that are likely to reap the highest … Read more