web copywriting Archives

9 Characteristics of the Best Web Copywriters

According to Flannery O’Connor, a good man is hard to find. Source: Amazon But what about a good web copywriter? Sure, plenty of people out there say they can write for the web. But, as the common saying goes, talk is cheap. How do know when you’ve stumbled on a professional word ninja, or when … Read more

30 Killer Web Copywriting Tips for The Savvy Online Writer

by Adam Oakley

Great web copywriting isn’t just something nice to have. Exquisite online writing skills are necessary for anyone involved in creating business for an online presence. In addition to attracting visitors, great web copywriting helps strengthen a brand voice, differentiate you from the online crowd, and create a unique and distinct presence on the web. You can’t do any of the above without this fundamental … Read more

How To Convert Visitors to Customers With Your Web Copywriting

by Adam Oakley

Do you have a lot of visitors to your site? Do you do a happy dance every time the number increases or you see someone from a faraway country stop in? It is really exciting to see all of those numbers and all of those people, but eventually it becomes exhausting and overwhelming when those … Read more

How to Make People Want to Read Your Web Content: 5 Formatting Tips

by Adam Oakley

Want to get people to read your web content? Buckle up and settle in. It’s harder than you may think. Good content that people want to read isn’t just well-written. It’s also: Organized Concise Scannable In other words, it’s easy on the eyes. You don’t have to do much work to make sense of it. … Read more

Website Content Writing 101: Stop Worrying About Keywords, & What to Focus on Instead

by Adam Oakley

If you, like me, have been in the world of website content writing services for a while, you remember a not-so-distant time when online writing was all about keyword inclusion. Namely, how many keywords could you cram into a given web content page, and would Google notice? While many marketers are still relying on tactics … Read more

A Blueprint to Quality Web Copywriting

by Adam Oakley

You may have the most beautiful website design in the whole world, but if you fail to implement good web copywriting—that is, if the content on your website basically sucks—you may not get readers to take the “desired action” after reading the content on your site. When creating content for the web, it is important … Read more

5 Secrets to Web Copywriting

by Adam Oakley

Web copywriting is not rocket science, but it’s not as easy as it sounds either. There are no hard and fast rules, but there are things you have to avoid. Sounds confusing? At first, it must be. However, there are ways to circumvent this confusion and turn it into something good. Here are some secrets … Read more

12 Powerful Attributes of Good Web Copywriting

by Adam Oakley

Impressive, powerful web copywriting is not like cutting yourself a piece of cake and eating it. It’s more like building yourself a home with nothing but brainpower and doing it all inside a single day. Think HARD WORK. Typically, us as readers and end consumers just see the other end of the spectrum–we just read the good copywriting every day. But what makes it happen? What makes good copywriting occur on a page (or on your computer screen)?

10 Steps to Better Web Copywriting

by Adam Oakley

Web copywriting is an ever-evolving field, and the copywriter needs to be constantly aware of the changing environment of the blogosphere and the Internet in general. New views, shares, and search traffic are a set of moving targets, and unless you have your finger on the pulse of the Internet, you’re going to be a less effective copywriter than you can be.