When creating online content, optimizing web copy with keywords is an essential piece of the puzzle. But the question is, should that be your primary focus as a content creator? Although optimizing your content is essential for generating more website traffic, it’s also crucial that you’re getting that traffic to convert. When traffic converts, you … Read more
As an SEO copywriter, I see what goes on behind the scenes in the world of online content. By that, I mean I see the assignment and request sheets. I even have the long phone conversations with clients who aren’t exactly sure what they want, but who know they want something. I get the jumble of … Read more
It’s easy to approach online writing the same way you would school papers. Your first instinct may be to keep your language formal, professional, and terse. You want to sound like you know what you’re talking about and establish your credibility. Mistake number one. It’s equally as easy to approach writing online as if it’s … Read more
Argh, me mateys! There be fewer torrents ahead! Who doesn’t love pirates? Google, and those of us who take pride in our creations from movies to music to content. We’re not talking about spunky and sometimes spooky fantastical characters. We’re talking about real, live cyber pirates who hand users illegal versions of programs, movies, music, … Read more
Search engine optimization is a bear of a topic. Many of us feel like we’re staring down a ferocious bear as we try to wrap our heads around SEO optimization of our online copy. It can seem like a daunting task, even when we hire a professional. Today, our goal is to turn that ferocious … Read more
Copywriting is a skill, no question. When it’s mastered down to a science, it can drive readers and prospects to take action that is profitable for businesses. But, at its heart, copywriting is also an art. Here’s how Copyblogger defines it: In many ways, the art of SEO copywriting is the art of written persuasion … Read more
Today, it’s impossible to have a good digital strategy without one crucial thing: SEO. SEO or search engine optimization is the cornerstone of highly visible, highly relevant online content. And the best brands know they need great SEO copywriting services to help them climb to the top. Why, you ask? Simple: ranking on the web … Read more
According to Search Engine Watch, a leader providing search engine industry analysis, SEO marketing “finally matured in 2013.” In a single year, over 500 algorithm changes took place, changing the face of search engine optimization forever. In 2014, you’ll need to adapt to change if you expect to hold onto your SERP (search engine results … Read more
Are you a newbie Webmaster wondering why SEO copywriting is such a big deal? Let’s start by saying it is a really big deal because almighty Google keeps changing their search algorithm. So what does this exactly mean for you? It simply means that you have to create content that will be appealing to this … Read more
Website traffic is an extremely crucial element when it comes to SEO copywriting. It is no secret that the online business environment is highly competitive, hence the reason today’s smart business owners have turned to SEO copywriting services to help them achieve and maintain the high ranking of their website on top search engines like … Read more