So here we are, seasoned SEO experts and newbie writers that aren’t even sure of SEO’s meaning. What do we know about SEO writing and what do we think we know?
What Do We Know About SEO Writing?
Below, I will share four facts and four myths that are believed, in some cases, more than the facts are. You can see which ones resonate with you in particular.
A Successful Blogger Posts Twice a Week Writing More Than 300 Words Per Blog
Fact. The longer the blog post, the more valuable the content is considered to be. Likewise, the more often the blog posts are made the more current the blog is viewed to be. With these factors in mind, success is only a thousand words and two blog posts away.
Blogs should draw in the readership and develop a working relationship with them. People should feel camaraderie with the writer, or at least be able to understand your viewpoint and respect it so they want to read more of what you write. The fact that bloggers who write more in each post and write more often are successful supports the idea that people are developing a connection with that writer, even if it is a virtual one.
Providing Less Information Draws In The Reader
Fiction. Some companies are under the impression that sharing limited information will get interested parties to call for more. This can actually have the opposite effect. If the person is a potential customer that wants a better idea of services offered or prices charged, and they can’t get that from a company website, they will turn to a competitor who does share this information before they will make a call to gather the info. This is why it is important to answer the pertinent questions regarding services or prices instead of creating a website that only leaves the visitor hanging.
Three-Quarters Of Users Don’t Go To The Second Page of Search Results
Fact. Here is where SEO writing comes into play in a big way. For most people, they type a term or phrase into the Google search bar and start looking through results. The ones that catch their interest or seem most likely to hold the answer to their query are the ones that get clicked on. If the answer isn’t found on the first page, over 75% of the search engine visitors do not go beyond page one of the search results, no matter how many or few pages there are total. Also, users tend to choose the natural results more than the sponsored results, although this is only by a narrow margin.
Search Drives More Traffic To Sites Than Social Media By 100%
Fiction. It is more than that; it is actually by 300%. Sorry, that one was a bit tricky.
Search is the number one driver for web site traffic. Does that surprise you? According to Search Engine Journal, this is true and is one of many statistics that people don’t expect when it comes to SEO importance to traffic driven to the average website.
Social Media is a method of research and demographic information. However, that does not mean it is also going to be THE answer to creating more traffic for a website. Some people take the information on social media at face value and never track back to the professional website of the business in question.
Search And Email Are The Most Popular Internet Activities
Fact. This explains, obviously, the importance of that spam email you are always battling with and the quality copy to draw readers to the website of a particular business. These areas are the big draw. Therefore, the chance of a potential customer just happening onto your site among the millions on the Internet is slim to none. SEO writers understand this is why we have our jobs and are (hopefully) good at them.
Titles Aren’t Important When It Comes To Search Or Content
Fiction. A blog at Wordstream notes the exact opposite. Taking time and effort to create a clickable title that is informative for the reader goes a long way in making successful, quality copy that reaches the intended audience and keeps them interested.
The title in a news article is meant to gain attention. The title in an online article can lead to further information or new and unexpected data. Use these possibilities for your—the writer’s—benefit. Make the title work for you and for the reader.
The Search Engine Industry Is Estimated To Be Worth $16 Billion
Fact. This industry is money in spades. Understanding the importance of the search engine industry and working to determine the best way to use that to your advantage is a huge step on the way to your own success. Don’t ignore search engines as secondary or unimportant. Recognize them for the impact they have on daily Internet use. In fact, throughout the world each month, there are over 100 billion searches done. That means millions of searches Per Day. Those numbers are nothing to scoff at, if you ask me.
Writing For A Particular Audience Or Researching Keywords Are Time Wasted
Fiction. Both of these are methods to success that are forgotten or delayed in such a way their benefits are lost. The audience should be your first thought when writing anything. They are the ones you are trying to reach, and as such you always need to be thinking of them. Likewise, the audience is looking for a particular phrase or a certain product or service that can be found by searching for a particular keyword or keyword set. If the keyword is not researched to make sure it will have the desired effect, it may fall very short of its intended goals.
For SEO writers, separating fact from fiction may not be vital but it is helpful. Understanding the business is important, and knowing the aspects that are more important than they are portrayed is a big step toward improving your hold in this career field.