seo copywriting Archives

The Top Techniques SEO Copywriters Use to Succeed

Successful SEO copywriters know that having a great headline is their very first conversion opportunity, even though they know that much of their headline display in Google is actually based on pixel width (which is about 470 pixels or thereabout). Many copywriters typically stick to a specific character amount – about 65 to 70 characters … Read more

A Blueprint to Quality Web Copywriting

by Adam Oakley

You may have the most beautiful website design in the whole world, but if you fail to implement good web copywriting—that is, if the content on your website basically sucks—you may not get readers to take the “desired action” after reading the content on your site. When creating content for the web, it is important … Read more

SEO Writing Fact or Fiction: Let’s Test Your Knowledge

by Adam Oakley

So here we are, seasoned SEO experts and newbie writers that aren’t even sure of SEO’s meaning. What do we know about SEO writing and what do we think we know? What Do We Know About SEO Writing? Below, I will share four facts and four myths that are believed, in some cases, … Read more

Take Inspiration from 4 Old Marketing Campaigns to Power Up Your Holistic Inbound Marketing

by Adam Oakley

Organic content marketing. Non-paid search engine optimization. Holistic inbound marketing. Whatever name you call it, this type of marketing is all you need to get noticed online. Paid search and advertising can only take you so far – you need to keep funneling money into these channels to keep them alive and working. You’re paying … Read more

5 Basics of Good SEO Copywriting

by Adam Oakley

Much of the time, when businesses say they want good copywriting, they mean they want good SEO copywriting. There’s a great reason for this: SEO copywriting helps your page rank in the search engines, which helps drive traffic to your site. That’s a big deal. It also helps you become a big deal on Google. … Read more

How You Can Be a Better SEO Copywriter in 3 Steps

by Adam Oakley

3 Ways to Tap Into Your Creativity Like Never Before

Being a better SEO copywriter takes one thing, and one thing only: more writing. The old axiom is to commit to write 500 words every day, and maintain that schedule no matter what you’re writing about, but how are you supposed to come up with consistently great ideas for topics to write about? Content is king when it comes to SEO copywriting, and maintaining consistently great content is the key to success in the online realm, but many business owners can feel more than a little out of his or her depth when trying to keep up with a rigorous writing schedule, even if it is only 500 words per day, if they key to maintaining success is consistently engaging content.

SEO Copywriting Is Like Fishing: It’s All About the Hook

by Adam Oakley

Good marketing through SEO copywriting is a careful balance – you have to take care of the needs of your current customers without even neglecting the need to always be catching the eye of new leads. If you’ve been neglecting your marketing efforts, believe me, you’re not alone. SEO Copywriting: 4 Tips That Will Hook … Read more

Make Your Readers Love You With These SEO Copywriting Tips

by Adam Oakley

When doing SEO copywriting, it’s easy to get bogged down in the “textbook” methods, and lose sight of the reader.

But writing without your reader in mind is simply a waste of time.

After all, being on the front page of Google isn’t going to do you any good if your content isn’t relevant, compelling, or engaging enough to draw a reader in.

At the end of the day, your goal as a copywriter should be to make readers love you.

That’s not to say you should completely ignore the basic tenets of SEO.

But you do need to find a balance between appeasing Google’s webcrawlers as well as your human audience.

What Not To Do In SEO Copywriting

by Adam Oakley

The goal of SEO copywriting and inbound marketing strategies is simple:

Gain leads that have a high chance of conversion.

Unfortunately, once you’ve gain these leads, it’s not all that difficult to lose them.

But let’s take a step back. Not only can the simplest mistake cause you to lose the leads you’ve worked so hard to gain, but it can also hinder your chances of gaining new leads in the future as well.

I’m going to go out on a limb and assume you want your copy to enhance your chances of gaining leads.

But if, for some reason, your aim is to drive your audience away, take a look at the following tips to help you do so.

Who Are You Writing For? How to Build an Audience Persona and Discover Your Ultimate Reader

by Adam Oakley

Marketing 101: You can’t market to everyone. It’s just not possible. That’s why marketers hone in on specific audiences for their brands. Here’s the logic: For every product or service, there exist ideal buyers who will be totally into it, desperately need it, or some ratio of both. No, you can’t market to each of … Read more