This post was updated in December 2019.
Do you want to learn how to add a blog feed to your site?
Maybe you have the best blog on the web. Your ideas are genius. With your writing, you compel readers to read to the very end of every post. You are relevant and interesting. Unique, even.
But it isn’t enough to have the best blog on the web.
Because what if visitors read a post, love it, and then never come back to your blog?
With social media, instant messaging, and tons of other blogs vying for their attention, it’s even possible they’ll forget your blog.
So how do you ensure they read the next thing you post?
The answer is by adding a blog feed to your blog.
In this post, I’ll show you how to add a blog feed to successfully boost your readership.
How to Add a Blog Feed to Create Meaningful Relationships with Your Readers
How Adding a Blog Feed Works to Boost Readership
1. Advantages for Blog Readers
2. Advantages for Bloggers
How to Add a Blog Feed to Your Site
1. How to Add a Blog Feed to WordPress
2. How to Add a Blog Feed to Blogger
How Adding a Blog Feed Creates Better Relationships with Readers
How Adding a Blog Feed Works to Boost Readership
Before we go into how to add a blog feed, let’s understand how blog feeds work.
Blog feeds work using RSS (Rich Site Summary or Really Simple Syndication) technology. Therefore, a blog feed can also be called an RSS feed.
RSS feeds were invented to give people ease and convenience when browsing the web.
For example, imagine yourself browsing the web. You have a list of your favorite sites. These are blogs and news sites which have content relevant to you. But maybe you love more than 20 sites. How do you find enough time in a day to visit all 20 to check for new updates?
The answer is RSS.
With RSS, you can get the content of your favorite blogs and websites to come to you. All you need is to find the right RSS reader. When you create an account, you can subscribe to blogs and websites you like. Every time these blogs and websites post something new, it will come straight to your reader.
RSS is as simple as that.
1. Advantages for Blog Readers
For blog readers, RSS feeds save a lot of time. For instance, maybe you make it your habit to keep up with business trends. You also want a guide on investing and finances. If so, all you need to do is go to your RSS reader and subscribe to sites like Entrepreneur and Forbes.
If you choose Feedly for your reader, your feed will look something like this.
On the left side, you can view the sites you subscribed to. On the right, you can see all Entrepreneur’s and Forbes’ new posts.
You can also search for something specific in your RSS reader. For instance, you can type the keyword ‘real estate’ into the search field provided on the left. Your reader will bring up all real estate-related articles from both Entrepreneur and Forbes.
With blog feeds, you can stay updated without wasting time.
2. Advantages for Bloggers
As the owner of a website or blog, adding a blog feed will keep your readers from forgetting about you. Once they click the subscribe button on your blog, they get your updates each time you post.
Also, if they have their own blogs, they can share your content there. This gives you the chance to get exposure and even more subscribers.
Finally, you can benefit from RSS as a blogger because it helps you avoid the email spam folder. While successful email content marketing is a good strategy, some of your emails may be filtered as spam. Having an RSS blog ensures that your content reaches the users who are interested in it.
As can be seen, adding a blog feed is the answer to how you can make a mark in today’s vast sea of online content.
So now you might be wondering “How to create an RSS feed for my blog?”
Here’s your comprehensive guide to doing it yourself.
How to Add a Blog Feed to Your Site
The good news is you don’t need to be a techy person to add a blog feed to your site. Here’s how to add RSS to your blog on WordPress and Blogger.
Need to learn how to craft great SEO content? Download our free guide to SEO content writing secrets here.
How to Add a Blog Feed to WordPress
The advantage of using WordPress for your blog is that it’s easy to add an RSS feed to it. Since WordPress already does contain RSS for both content and comments, all you need to do is to set things up so readers can easily click subscribe.
Here’s how to do it.
1. Find the Location of Your RSS Feed
First of all, you need to find where your RSS feed is located.
To do this, you can use software like Feedburner. Since it’s owned by Google, you can access it with your Google account. Once you log in, this is what you’ll see.
Type the URL of your blog into the given field. Feedburner will then locate your RSS feeds. Select one and click Next.
This is what you’ll see.
You’re now ready to burn your feed! Select Next on the bottom left of the box.
What comes up next is this.
In the red box marked above, you can find your feed URL. Copy this URL.
2. Add Your Feed to WordPress
On the WordPress platform, select Customize from the left-side toolbar. From there, select Widgets. This will allow you to customize widgets within your site.
You can choose whether you want your subscription button to be a sidebar or a footer.
Once you have made your selection, click add a widget. Then, scroll down to select RSS.
Add the URL you copied from Feedburner.
Click Done and you’re ready to go! Those who love your blog will now be able to subscribe to you easily and see your posts on their feed readers.
How to Add a Blog Feed to Blogger
What if you use Blogger as your blogging platform? You might be wondering, “How do I create RSS for my Blogger blog?”
Although slightly different from the steps for WordPress, adding a blog feed to Blogger is also simple.
Here’s how to add a blog feed to Blogger.
1. Create Your Short Code
To create this code, you can use software like Powr. Powr allows you to get RSS for one blog free of charge. If you have more than one blog, you can go for a premium account.
To begin, create an account on Powr. This is as easy as entering your email address and creating a password. Once you’ve created an account, you’re ready to create your short code.
Then, go to the plugin library by clicking Create New Plugin on the right side of the platform. From there, click on RSS feed. Here’s what it looks like.
Once you’ve clicked RSS feed, you’ll see this.
Enter the URL of your blog into the second blank field and click Next.
You will then be asked which platform you want to add the code to. Click Blogger.
Then, click Add to Layout and copy the HTML code you’re given.
This is the code you’ll use for your Blogger RSS feed.
2. Add the Code to Blogger
After you’ve copied the code, return to Blogger. Click Layout on the left toolbar. You then need to decide where you want your subscription button to go. You can put it on the sidebar or footer of your blog. Once you’ve decided, click Add a Gadget.
A title and content box will appear. In the content box, paste the HTML code you copied from Powr. You can also add any title you want to the title box.
That’s about it! When you click save, you’ve made it simple for users to follow your blog.
Wondering how to become an expert content marketer and build content that works? Download my free guide, the Profitable Content Marketer Skills Cheat Sheet.
How Adding a Blog Feed Creates Better Relationships with Readers
Relationships are a vital part of being human. Building a strong relationship with anyone can’t be done in just one step.
To gain trust and closeness, you need to keep close communication with a loved one. Without constant words, gestures, and messages, your relationship will fade.
The same is true when it comes to your relationship with readers. Yes, you can awe them with one fantastic blog post. But unless you find a way to keep talking to them, you inevitably lose them. And online, this can happen so much faster than in a traditional setting.
This is why you need an RSS feed. When you add an RSS feed to your blog, you put yourself front and center in your readers’ minds.
Also, when you add a blog feed to your blog, you keep engaging users with new content. This means you establish your brand by creating a lasting relationship with your followers.
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Annie is the Content Manager here at Express Writers, has managed multiple teams in the past, and has been a journalist and expert copywriter for years.
You want to create great content for your readers but you’re short on time, right?
If you haven’t considered repurposing content, it may be time to give recycling your old work a second thought.
Be advised, though, that repurposing work doesn’t simply mean copying and pasting or rewriting an old article word by word.
In addition to being a waste of time, repurposing content in this fashion will end up being ineffective and frustrating.
As the wonderful Mary puts it:
Responsible and effective repurposing entails careful reformatting, updating and repackaging in order to reach new audiences or simply revive great content. In addition to stretching your hard-won content further than ever before, carefully repurposing content has the potential to give your site an SEO boost among other things.
Here is everything you need to know about repurposing content:
Why Repurpose Content?
Repurposing content can be a great way to drive more traffic to your site and produce increased reader engagement. Unless a piece of old content has been adequately back-linked by high-traffic sites, there is a definite chance that it isn’t getting as much traffic as it deserves. Repurposing that piece of content can fill it with new life and serve the purpose of simply getting it out in front of your readers again.
Additionally, repurposing content in order to develop several pieces of high-quality material around a certain topic can produce an SEO boost. By targeting a specific keyword and producing a high level of quality backlinks from other reputable sites, repurposed content can easily prolong the lifespan of your original post.
Additionally, repurposing content can help you extend your site’s reach in order to connect with new audiences who either didn’t see your original work or don’t frequent the media formats in which your original work was published.
For example, if you typically write blogs but you take one of your blogs and turn it into a carefully crafted podcast, you have the potential to reach an entire audience of podcast listeners who don’t read blogs but may be very interested in what you have to say. By making sure you are utilizing a multi-channel marketing approach, you stand a better chance of engaging various types of audiences from around the web.
Finally, skillfully repurposing old content can help you underline and reinforce your message. Marketing experts have known for decades that, in order for a customer to convert, click or make a purchase, the customer needs to know you and your message well enough to feel as if he or she has a solid sense of what is being promoted through your work. Repurposing content can help reformat and underline your message in order to facilitate better customer understanding and increased conversion rates.
How to Determine Which Pieces of Content Should be Repurposed
Generally, the content that deserves to rise from the ashes of your collection is evergreen content. Evergreen content is content that is perpetually relevant, regardless of when or where it was published. Repurposing an old post about the then-current happenings of the Clinton administration, for example, will not do much good, unless you are committed to seriously re-working the piece in order to make it relevant to today’s population. Evergreen content, on the other hand, will require little or no heavy-duty re-working in order to be relevant to current audiences.
After you’ve determined which content is evergreen, spend some time looking at your analytics software in order to determine which of your evergreen posts have been the most popular. More likely than not, each of these posts will share a common trait that has increased its popularity and made it more readable among your followers. Do your best to identify this this common thread so that you can incorporate it into future blogs.
Finally, determine which, if any, materials within these posts need updating. Regardless of how evergreen or popular a post was, chances are it will still be somewhat outdated and will require a bit of work to update the post.
The Repurposing Process
There are many ways to repurpose content. Contrary to popular belief, however, repurposing content absolutely does not mean that you get to simply copy and paste an old post into a new platform. One of the best ways to repurpose your high-quality content and ensure it stays popular in the future is to transform previously published content by plugging it into a new format.
For example, a webinar can become a video tutorial and a blog can be reformatted and dissected in order to become a podcast. By repurposing popular content into new formats, you can ensure that you reach new audiences, drive more traffic and extend your best content to all of your readers through multi-channel marketing.
Here are some of the most popular ways to repurpose old content in new formats:
Blog Post to How-To Guide
If you’ve written a blog post that got a great reader response, consider transforming that blog post into a how-to guide. For example, if your topic of choice is cloud-based marketing tools and you’ve written extensively on the subject of cloud computing, you could create a short how-to guide for companies just getting started with the cloud.
Keep in mind that an effective how-to guide should include more pictures and step-by-step information than most blog posts. For maximum visibility, consider uploading your repackaged content to Pinterest or a niche-focused forum for increased reach and more reader engagement.
Podcast to Quora Content
Quora is a popular online platform for Q & A’s, and it serves as an ideal place to repurpose old Podcast content. Simply take the transcript from the podcast and use pieces of it to ask or answer Quora questions. Doing so can help drive new readers to your site and further establish you as an authority in your area of expertise.
The Quora Q & A platform at work.
PowerPoint Presentation to SlideShare File
If much of your previous content has been PowerPoint presentations or video content, consider repurposing it into a SlideShare presentation. Simply upload your hard-won PowerPoint presentation into the SlideShare platform, where it can be viewed, shared or embedded into your website or blog.
Blog Post Becomes a Guest Post
If you have a blog post that’s been very popular on your own site, consider pitching it as a guest post for a like-minded site. Of course, it would be unacceptable to simply copy and paste the content of your old post into a new guest post, but you could very well focus on one or two of the most important points from the original post and expound upon them for the readers of the guest post’s home site.
The great thing about this repurposing option is that there is truly no end to how many guest posts you can write. Take the time to break down your most popular original post in the form of several guest posts for other sites. This allows you to dig deeper into your topic and provide helpful, needed information for your readers while also attracting new subscribers and building strong blogging relationships.
Statistics Becomes Twitter Updates
If you’ve developed a statistic-dense blog post, consider disseminating the information to your followers in the form of twitter updates spread out over several weeks. Add a Twitter-friendly image to the post to encourage maximum reach and follower interaction.
Blog Series Becomes eBook
If you’ve been blogging in a niche for some time, it’s likely you have a pretty extensive catalogue of content built up. Why not sift through some of that content and offer it as a promotional eBook for new subscribers?
By pulling your best content out of your archives, packaging it in an eBook and dispensing it to your new readers, you not only give them a taste of your best work but you also harness the potential to reach new readers by meeting them in the information-delivery method of their choice, in this case, an eBook.
Take the time to beef up your eBook with additional photos, research, and formatting in order to make it a special package that is truly helpful for and desired by new readers.
Long Blog Series Becomes Short Weekly Email
If you have ever written a long, in-depth blog post, consider disseminating the dense information to followers in the form of a weekly email sent through an automated service such as MailChimp.
This repurposing approach can be especially helpful if you are preparing for a large event such as a book or podcast launch due to the fact that it provides your readers with easily digestible and sharable bits of information.
Beef up these weekly emails by adding photos, additional facts, helpful social medial links, social media share buttons and high-quality links to other content. Once you’ve developed the format for these automated emails, send them out to your followers with a call to action that asks them to share the information on social media or forward it to interested friends.
In addition to furthering your interaction with your own followers, this repurposing approach also builds anticipation in advance of large events and allows you to connect with new audiences.
What Not to Do
While there are plenty of ways to responsibly repurpose your old content, there are plenty of things you want to avoid, as well. For example, failure to utilize a variety of different means while repurposing content will produce lopsided results and will likely not result in the increased reader interaction you were hoping for.
Rather than getting stuck in one or two stand-by repurposing formats, be brave enough to experiment with multiple platforms in order to find what works best. Additionally, ensure that you do repurpose your old content rather than simply letting it sit in the dredges of your archives. Although this tip seems simple, it is one of the foremost mistakes bloggers make. Fortunately, it can be easily avoided through a little ingenuity and a willingness to make what is old new once more.
Conclusion: The Case For Repurposing Content
You work hard on your content, and you deserve to get the most out of every post you write. By repurposing your best content, you allow yourself to dive deeper into your content, explore new facets of old topics, equip your readers with higher-quality, more shareable information and, not least of all, reach new audiences.
Additionally, repurposing old content is a great way to get out of a rut and imbue your content with new life by packaging it in a different form, dispensing it to a different reader base or posting it in a fresh, new location.
Although repurposed content has long since been the subject of the evil eye in many blogging environments, all that shade just isn’t justified. While copying and pasting old content or simply loosely rewriting an old post is poor form, there are plenty of effective, responsible ways to repurpose your old content and ensure that it continues to shine with a new vigor.
By dedicating some time and effort to repurposing your high-quality, evergreen content, you ensure that your hard work pays off rather than just festering in the Neverland that is a blog’s archive.
Additionally, adequately repurposing your content ensures that you are perpetually growing as a blogger and that you continue to reach new audiences and experiment with new platforms for communication.
Any blog content writing expert will tell you that sometimes, it can feel as though every piece that you write is your first. What’s most baffling about this is that any writer can experience this phenomenon, whether they’ve written the same type of content 10 or 1000 times.
Don’t Duplicate Your Content Writing Techniques
And while we can’t explain why this happens sometimes, we can tell you that blog content writing doesn’t have to begin from that unknown place, or make you feel like an amateur. But simplifying this process may mean trying more than a few things before you find one that works for you.
Calls to Action Aren’t Just For Sales Letters
Believe it or not, that seemingly short and tiny blog post has more parts to it than you may think. In addition to the title, which it goes without saying, should do enough to inspire the reader to keep reading, a blog post also needs a call to action, which usually appears at the bottom of the post.
What’s interesting about the call to action on a blog post is that you have far fewer chances to get the reader to perform the desired action than you would with the call to action in a sales letter. A long-form sales letter may have 5, 6, or even 7 calls to action, each more insistent in their urgency than the last. But with a blog post, you may only be able to reiterate a call to action twice.
A common type of call to action used on blog posts is to ask a question that’s relevant to the content the blog post discusses. So for example, if your blog posts talks about the benefits of Internet access for businesses, you might end your blog post with something like:
“How has internet access benefited your business? Are there any advantages you’d like to add besides the ones listed above? I’d love to hear your thoughts, so please post your comment below!”
Your call to action can also take a different form, such as with a banner or sidebar.
A Photo Speaks A Thousand Words
If you want to make sure that as many people as possible not only see, but also read and retain your blog content, consider including an image in your post. Images can cause a number of things to occur in the mind of your reader. Not only can they help clarify the points you make in your post, but they are also a convenient way to visually sum up of the ‘mood’ of your post.
Just when you thought that headings were only for sales letters comes the news that they are just as important in your blog content writing. This is due to the fact that headings add to page structure, which is vital for successful search engine optimization. Headings serve to illustrate your content’s most important parts, as well as illustrating how one part connects to another. Not only that, but there are rules to follow as far as headings in blog posts go.
First, there is only room for one H1 heading on any page. But which part of your post should contain this heading? The part that carries the most importance, say the experts. Second, any subheading should be an H2, a subheading under that an H3, and so forth.
In addition to being the proper size and indicative of the importance of your content, headings should also include those keywords that you consider to be valuable. By not including keywords in your headings, you are wasting many SEO opportunities. Finally, keep in mind that headings also offer convenience to your readers, as they can use your headings to skim through your blog post to find the information they want.
More about SEO
As well as entering keywords into your headings, it’s important that search engine optimization tactics be incorporated into the your blog content writing. Google is the biggie here, and getting found by the heavy search engine hitter requires knowing a few things about how it works.
Those who can be considered experts can score big with Google. Ensure you have at least a few guest post articles published so they can link your name with your post. Formatting is another thing that Google looks upon favourably—so headings and structure are king. And although a photo is a good thing, try not to overdo it with the images, as Google prefers text. The freshness of your content is also important, so keeping it as current and relevant as possible will only help you.
Accessibility is another way to please Google. This means doing all the things that make your site understandable by those with seeing, hearing or developmental challenges. Telling Google where you are located is a great way to get noticed. Where possible, also include outbound hyperlinks, as well as links on your blog page to the other pages on your site.
The beautiful blog is one with design that not only pleases the eye, but serves both the reader and the search engines. And there are certain design elements that will help your blog to realize success. Among them, buttons to allow reader to instantly share your posts on social media, the encouragement of comments on your posts and “flat site architecture.” The latter means to reduce the number of clicks it takes for readers to get to your blog content.
Other elements that can greatly influence your blog’s page views, bounce rate and conversions include ensuring that the best content is located ‘above the fold’, or at a point on your page before the reader has to begin scrolling.
Get In the Zone
Finally, it’s important that you are in the right mindset for blog post content writing. Whether inspiration hits you while you’re driving, walking or even sleeping, ensure that you have the tools you need to get your ideas down before you forget them. Even if it takes you days to write your post, writing ideas down when they hit will save you a lot of work in the future.
Google LIKES fresh website content. In the way a cookie monster likes his cookies. So much so that Google Blog has said that the Web is experiencing growth at the rate of a few billion pages daily. That’s a lot of pages to index every single day—but Google is doing it. That’s one big cookie monster.
Having a blog is essential in today’s business world. More and more companies are realizing that a business blog is one of the most effective ways of promotion. If your company’s not one of them, you’re going to fall behind – fast.
But creating and maintaining a blog is a lot of work. It might be logistically impossible for you to do it yourself, and you might not yet have the capital to hire a full-time copywriter. If that’s the case, you might want to consider hiring a blog writing service to jump in whenever you need them.