Did you know March 19 is the first day of spring?
…As of today, we are just six days away from that!
Crazy to think that, as it seems the beginning of 2020 just rolled around.
Over here at Express Writers, it’s the beginning of a new season.
And it’s time to share the details of this ‘new season’ with all of you.
For a while now, we’ve been listening to our clients who have brands in high-level, advanced niches; watching the hiring industry change for expert writers; and testing what works.
About three months ago, we launched a higher-priced industry writing service called Legal Copywriting, and we’ve found that it was an absolute no-brainer for our law industry clients to invest in $120/500w and get a practicing or retired attorney-turned-copywriter on their work.
(We headhunt and do all the hard work of finding that expert for them, and then train them on modern content writing using my elite, Express-Writers-only training.)
Our test with high-level writing experts for the legal industry was a success. It made sense — we’ve had clients leave over not receiving a true depth of expertise in their industry content, but we’ve found we simply can’t hire deep industry experts at the same pay rate we pay general experts.
So, here’s what just went down today in a short TL;DR (too long, don’t read) summary:
- Our Industry Expert Blogs are now called Blogs, and feature a basic industry expert writer. This is the same price you’ve already gotten familiar with, if you’re an existing client: $90/500w. We aren’t axing that at all — yes, you can still get this price and service — and we still have phenomenal writers for that category.
- However, if you are looking for a more tenured industry expert writer that will craft authoritative writing to satisfy a very high-level niche industry, that is now $120/500w, and you can pick your industry from the revamped Content Shop. The writers we hire for these industries must have a degree in the industry, 10 years of experience, and industry accomplishments under their belt. (It takes some serious HR time. And then we continue to train them once we hire them.)
Here’s our list of industry-specific expert content creation services, available at $120/500w:
- Medical and Healthcare
- Health, Fitness, and Wellness
- Real Estate
- Tech and Engineering
Keep reading for all the details.Did we just decide to pay our expert writers... double? 😱 We did. Learn all about our Spring 2020 changes in this Write Blog post by founder @JuliaEMcCoy. Click To Tweet
We’re Doubling What We Pay Expert Writers… & More: Spring 2020 Updates at Express Writers
As already mentioned above, our former Industry Expert Blogs are now called Blogs, and feature a basic industry expert writer.
You can still receive $90/500w expert content; it will feature a basic, high-quality expert writer. Our writers for this category are rockstars. You’re getting beautiful content.
What you’re not getting at $90/500w is a tenured industry expert writer that will craft authoritative writing to satisfy a very high-level niche industry.
Specifically, these industries:
- Medical and Healthcare
- Health, Fitness, and Wellness
- Real Estate
- Tech and Engineering
The reason we had to go up to $120/500w for these industries, and pay double, is because we simply cannot hire industry experts (true experts) and train them into expert industry writers at the $90/500w price.
Storytime: How We Found Ourselves Up Against a Pay Wall
Last December, I spent an entire month trying to hire for one specific expert category we needed to fill at the “old” rates (the non-doubled pay rates).
Guess what happened?
After going through 1,500+ applicants and spending hours testing and interviewing, I didn’t find a single person. 😨
I remember even working on vacation in the terminal during our Christmas family trip to Boulder, Colorado. If I had a photo to document the stress, I’d share it, but you can imagine in your head: my five-year-old was running around the terminal, the hubby right behind her, juice and snacks in hand. There I was, typing away furiously on what should have been a family vacation — spending every spare moment I had like a madwoman to hire for the open vacancy.
We went through so many resumes and did not find anyone to stick in our team for the industry I was hiring for. At the time, we weren’t ready to raise rates yet because we weren’t sure it was the right decision.
Well, after not finding a single expert available to put in their talent for us at that pay rate, we decided it was time to implement a simple campaign we called Pay-Our-Experts-Double. Our Content Manager, Korilynn, suggested it — good thing she did. To put it bluntly, there was no other choice. I couldn’t find an expert available at our old pay rate.
We began by hiring in the Legal industry at the new pay rate/client bill rate, and I worked closely with Korilynn to hire actual J.D.s who had passed the bar and practiced as attorneys. We found a former patent attorney with 20 years of experience who was ready to transition and work from home. We hired him full-time, and he has written some phenomenal content for our law clients.
Our new team of high-level legal writers, hired with a J.D. as the basic requirement and then trained by us in content writing, not only worked happily at the new pay rate (so important to a great work culture!), but also made every client that hired us for the $120/500w legal expert content writing service incredibly happy. 🎉 Win, win.
So, we’ve decided to apply this to 9+ more industries, and that’s what just happened today.
At $120 per 500w, we are paying double to hire expert writers that fulfill our new “deep expertise” requirements. These are the requirements we’ve learned work best for our industry-expert clients (especially brands in tech, finance, medical, insurance, real estate industries, etc.):
- Have a minimum of 10 years of experience in that industry, as well as an advanced degree (preferably a Master’s), accreditation and/or a license, and verified, real-life industry accomplishments (achieving a #1 ranking in Google with content if they’re a content marketing/SEO expert, for example)
- Have a minimum of two years of freelance content writing experience, or if less, are willing to immediately start training with our internal courses once hired
We’ve found a serious need for deep, truly authoritative experts among the brands we service. High content quality has become a whole new level. We can’t pay the same rates we’ve always paid to hire these deeper industry experts, and then work to train them on content writing. We plan to spend more time, effort, and money on our side in HR to recruit “deep experts” — for example, a retired J.D. with a Master’s in Law that practiced patent law for 20 years in New York City is one of our legal-experts-turned-copywriters, and we are applying this hiring depth to all of our industry expert levels.
Authority content now includes all of these expert areas, as well. With authority content, you’re getting a deep industry expert as well as an authority-trained writer. (I train industry writers on my internal, exclusive Express-Writers-only authority writing training, which instills mastery in online content writing for blogs and websites — extremely readable, engaging, powerful online copy.)
Blog Plan Changes
Our blog plans now feature both of our expert-level rates.
You can still hire top-notch quality blog writers from us at $90/500w: but if you want that deep-level expert, with industry experience, you’ll need to go for our new and revamped Industry Expert Blogging Plan.
- Industry Expert Blog Plans are now our basic expert Blog Plans (that include the $90/500w rate).
- Go for the gusto with our Industry Expert Blogging Plans, where we actually field a real, tenured expert for your advanced industry. As a reminder, we cover Medical and Healthcare; Health, Fitness, and Wellness; Finance; Real Estate; Insurance; Tech and Engineering; Marketing; and Sports in our advanced, updated expert industry writer staffing structure.
Content Shop Experience: Changes Are Coming
We’ve heard and listened to many of our clients complain about the lack of features when it comes to communicating inside an order, and being able to read status updates.
We’re working on solving this for good. Behind the scenes we’re working on a completely new version of the Content Shop that will come out after our new, internal writer-and-team-only teamroom comes out. We don’t have a date, because, well, technology development is a bear — but, it’s coming! 🎉
Conclusion: It’s Worth it to Pay for Quality Content (& Get Happy Writers!)
Hiring industry experts that know how to write blogs and web pages is a real feat; it takes hours of time to staff and recruit, and then the art of retaining them is just as important. We’re working on nailing both by hiring experienced industry writers at a higher pay rate.
Happy writers, happy clients… happy life and real brand growth.
Quality is our #1 commitment. We promise. You won’t be disappointed. 🥂