Blog Content Writing Doesn't Have to Reinvent the Wheel

Blog Content Writing Doesn’t Have to Reinvent the Wheel

by | Oct 10, 2013 | Website Content

Any blog content writing expert will tell you that sometimes, it can feel as though every piece that you write is your first.

What’s most baffling about this is that any writer can experience this phenomenon, whether they’ve written the same type of content 10 or 1,000 times.

And while we can’t explain why this happens, we can tell you that blog content writing doesn’t have to begin from that unknown place, or make you feel like an amateur. But simplifying this process may mean trying more than a few things before you find one that works for you.

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How to Simplify Your Content Writing Techniques

1. Calls to Action Aren’t Just for Sales Letters

Believe it or not, that seemingly short and tiny blog post has more parts to it than you may think. In addition to the title, which it goes without saying, should do enough to inspire the reader to keep reading, a blog post also needs a call to action, which usually appears at the bottom of the post.

What’s interesting about the call to action on a blog post is that you have far fewer chances to get the reader to perform the desired action than you would with the call to action in a sales letter. A long-form sales letter may have 5, 6, or even 7 calls to action, each more insistent in their urgency than the last. But with a blog post, you may only be able to reiterate a call to action twice.

A common type of call to action used on blog posts is to ask a question that’s relevant to the content the blog post discusses. So for example, if your blog posts talks about the benefits of Internet access for businesses, you might end your blog post with something like:

“How has internet access benefited your business? Are there any advantages you’d like to add besides the ones listed above? I’d love to hear your thoughts, so please post your comment below!”

Your call to action can also take a different form, such as with a banner or sidebar.

2. A Photo Speaks a Thousand Words

If you want to make sure that as many people as possible not only see, but also read and retain your blog content, consider including an image in your post.

Images can cause a number of things to occur in the mind of your reader. Not only can they help clarify the points you make in your post, but they are also a convenient way to visually sum up of the ‘mood’ of your post.

3. Headings Matter

Just when you thought that headings were only for sales letters comes the news that they are just as important in your blog content writing. This is due to the fact that headings add to page structure, which is vital for successful search engine optimization. Headings serve to illustrate your content’s most important parts, as well as illustrating how one part connects to another. Not only that, but there are rules to follow as far as headings in blog posts go.

First, there is only room for one H1 heading on any page. But which part of your post should contain this heading? The part that carries the most importance, say the experts.  Second, any subheading should be an H2, a subheading under that an H3, and so forth.

In addition to being the proper size and indicative of the importance of your content, headings should also include those keywords that you consider to be valuable. By not including keywords in your headings, you are wasting many SEO opportunities. Finally, keep in mind that headings also offer convenience to your readers, as they can use your headings to skim through your blog post to find the information they want.

4. Use More SEO

As well as entering keywords into your headings, it’s important that search engine optimization tactics be incorporated into the your blog content writing. Google is the biggie here, and getting found by the heavy search engine hitter requires knowing a few things about how it works.

Those who can be considered experts can score big with Google. Ensure you have at least a few guest post articles published so they can link your name with your post. Formatting is another thing that Google looks upon favorably — so headings and structure are king.

And although a photo is a good thing, try not to overdo it with the images. The freshness of your content is also important, so keeping it as current and relevant as possible will only help you.

Accessibility is another way to please Google. This means doing all the things that make your site understandable by those with seeing, hearing or developmental challenges. Telling Google where you are located is a great way to get noticed. Where possible, also include outbound hyperlinks, as well as links on your blog page to the other pages on your site.

5. Add Design Elements

The beautiful blog is one with design that not only pleases the eye, but serves both the reader and the search engines. And there are certain design elements that will help your blog to realize success. Among them, buttons to allow reader to instantly share your posts on social media, the encouragement of comments on your posts and “flat site architecture.” The latter means to reduce the number of clicks it takes for readers to get to your blog content.

Other elements that can greatly influence your blog’s page views, bounce rate and conversions include ensuring that the best content is located ‘above the fold’, or at a point on your page before the reader has to begin scrolling.

6. Get in the Zone

Finally, it’s important that you are in the right mindset for blog post content writing. Whether inspiration hits you while you’re driving, walking or even sleeping, ensure that you have the tools you need to get your ideas down before you forget them. Even if it takes you days to write your post, writing ideas down when they hit will save you a lot of work in the future.

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