Out of more than 1.8 billion websites, there are over 500 million blogs. Every day, more than 2 million new blog posts are published.
However, quality is more important than quantity. How many of those blogs do you think are good blogs, ones that people enjoy reading?
Now that you mention it, how do you define a “good” blog? 🧐
Most people can generally agree that a good blog is one that provides regular, relevant content. It can be informative, newsworthy, and/or entertaining, as long as it somehow enriches readers’ lives. Facts are cited and linked back to credible sources, content is unique, and the writer’s perspective is knowledgeable and authoritative.
Great blogs inspire conversations. People love sharing content, and when they read a blog that really connects with them, they’re happy to tell their friends and share the content on social media.
Good blogs don’t go unnoticed. In fact, they’re often shared among other bloggers in the form of citations and backlinks.
But, behind every good blog is an equally good — or great — blogger.
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Understanding Bloggers: The Real, Regular People Behind the Blogs
Who is responsible for creating these posts on the worldwide web?
Believe it or not, bloggers are regular people, just like you and me.
Sure, some of them may be successful CEOs and serial entrepreneurs, but there are equally skilled bloggers who are stay-at-home dads, mommy bloggers, taxi drivers, late-night bartenders, etc.
You don’t have to be rich and famous to be a great blogger.
What you do need, though, is a particular skill set, work ethic, and unique insights into a topic or industry.
The best bloggers have a talent for turning the mundane into the extraordinary through the magic of words. But blogging has evolved into something much more complex than the online diary entries you used to see in the early days.
Business blogging has proven to be a lucrative form of content marketing that earns high engagement and conversions while costing 62% less than traditional forms of marketing and generating 3x as many leads.
In fact, companies with an active blog have 434% more indexed pages and 97% more inbound links on average.
However, the same best practices and rules apply. Being a business owner doesn’t automatically guarantee you can produce good content or mean your blog is any better than the hobbyist posting in his or her spare time.
If you want to have a good blog, you need to be engaging your readers in the right way.
If you’re struggling with your content strategy, we can help!You don’t have to be rich and famous to be a great blogger. 🤩 What you do need, though, is a particular skill set, work ethic, and unique insights into a topic or industry. Learn the 10 top strengths every blogger needs: Click To Tweet
What’s a Good Blog? The 10 Most Important Strengths of the Best Bloggers
No matter who you are, no matter what you blog about, you should strive for these 10 fundamental strengths that the best bloggers share.
The most popular blogs on the internet maintain their position by posting regularly.
What does this mean in terms of a personality trait for the blogger?
Although you might assume that a blogger doesn’t have to worry about deadlines, the fact of the matter is every single day is a blogger’s deadline.
Bloggers need to be self-motivated to get things done. A consistent blogger is one that draws the admiration of his or her followers. An inconsistent blogger frustrates readers, and failing to update content often is an invitation for your audience to leave.
Serial entrepreneur, web designer, and podcast co-host Matt Wolfe said, “There’s a lot of information out there for free, so you’ve got to figure out what makes your information different.”
True uniqueness isn’t something you can simulate or copy. It’s something that resides in all of us and just needs the right opportunity to come out.
Ask yourself, “Why should people read my blog? What can I offer my readers that my competitors can’t?”
This is known as your content differentiation factor (CDF). The best bloggers are those who tap into their innate uniqueness and carry it over to their blog. People love a spectacle, and if you provide one to them, they’re happy to keep coming back for more.
Sadly, the art of eloquence seems to be lost on many modern bloggers.
The successful ones are the light that shines out of the fog. They illuminate how important it is to present your ideas clearly.
As writers, our very art – the thing we live for – boils down to how well we represent ideas through our medium of words, how well we connect with strangers, and how we share our insights and imaginations.
As a blogger, this is a rare and important trait to have. Those who communicate well reap the spoils.
4. Niche-Based Mindset
Niche bloggers develop content within a community that’s based around common interests.
Bloggers who tackle the pertinent issues and topics within their niche are usually respected by their peers for what they do.
Finding a niche gives you fuel to drive your blog because, in any niche, there are hundreds of thousands of possible topics. The great bloggers know how to use this to their advantage.
For example, our blog (the one you’re reading right now), is clear about its specific niche. We are your authority source for practical content marketing advice, and we’re not shy about stating that:
(See? It’s right there under the page title.)
We know who our readers are. We know what we do best. And we know what kind of niche our expertise thrives in. You should, too.
“You should do what you love for a living.”
This advice is the truest piece of wisdom any kid can get in their formative years when they’re deciding on a future career.
Bloggers are usually the people who make a job out of something they feel strongly about. People who are passionate about a topic tend to be the ones most capable of presenting it in the best light. They’re knowledgeable and in-the-know, which puts them in a uniquely qualified position.Consistency. Eloquence. 💬 Passion. Uniqueness. 🦄 These are just some of the strengths every good blogger should have. Get the full list @ExpWriters ✅ Click To Tweet
6. Thought-Provoking Ideas
If someone finishes reading a blog post, sits still for a minute, and thinks long and hard about what they just read, that is what sets a good blogger apart from a run-of-the-mill one.
The upside is people who identify with a particular post are more likely to share it, so that usually equates to a wider reach for the blog as a whole.
Writers like Seth Godin are good at explaining ideas through illustration, and this technique helps to put ideas into perspective.
That’s how you stimulate people to think – you give them something they can relate to. It’s an art the best bloggers have mastered.
7. Detail-Oriented Content
While a lot of blogs out there tend to give you the same reports of news slightly changed from one post to another, the odd one out gives you the report and then adds unique commentary.
This is what we would consider good content because it provides new insights to the reader.
The devil may be in the details, but in the end, so is salvation. Getting detail-oriented blogging right can be painstaking, but in the end, the kind of attention you draw is more than worth the effort you put into it.
Detailed analysis requires an informed opinion. Bloggers that go this route usually research both sides of the story before forming an opinion of their own and then discussing their insights. It sets them apart from bloggers who are simply glorified muckrakers.
8. Thick Skin for Criticism
If you’ve ever found yourself article-hopping through Huffington Post or any other online publishing medium, you will no doubt find yourself reading the comments. Some of those comments can be quite vitriolic.
Internet anonymity makes it easy for hateful individuals to hide behind the thin veneer of a hastily made-up screen name and be outright nasty without having to face consequences. It’s one of the downsides of our online society.
The most successful bloggers are able to spot trolls early on and head them off at the pass. They’re able to take criticism well, even if that criticism is simply an outpouring of hate.
Although some bloggers use their loyal followers to combat trolls, that can be as effective as throwing gasoline on an open fire. Quite often, the best way to deal with these kinds of individuals is to simply ignore them.
Don’t feed the trolls – they thrive on knowing that they successfully nettled their way under your skin. What they have to say is usually irrelevant to the discussion anyway.The most successful bloggers are able to spot trolls early on and head them off at the pass. 👹 They’re able to take criticism well, even if that criticism is simply an outpouring of hate. Click To Tweet
9. Networking Skills
In the earlier, more innocent days of the internet, there used to be a thing called a blogring. If you’re unfamiliar with the term, it’s where blogs of a particular type would come together to share links, resources, and sometimes an audience within the group.
Although communities like these no longer exist in the same fashion (thanks to the revamping of the code under Google’s hood) you’ll still find a lot of blogs mutually sharing links to each other within a niche.
Good bloggers use networking as a way to spread their presence and build their own personal brand. This is why we love bringing our audience and industry experts into our blogging sphere on a frequent basis. You never know who is going to spark an engaging discussion with valuable insights!
Remember – you get what you give, so be generous.
One of the most successful content marketing techniques that exists today is guest blogging. By using your professional network to leverage likes, shares, and new visitors, you boost both the popularity of your blog and the attentive traffic that goes with it.
The most important strength of a great blogger is their ability to be helpful.
At its most basic core, good content is all about helping your readers.
Bloggers, especially those in the field of self-improvement, are usually the kinds of people who spend their time helping others simply because it’s the right thing to do. Since niches are usually close knit, you tend to find users within a particular niche who are happy to assist in any way.
Blogging formed around the idea of community, and this idea still exists to this day.
Great Blogging Starts with the Basics and Your Attitude
With more than 2 million blog posts published every single day, there’s a lot of competition.
The most important part of blogging is to consider what your audience wants to read. You can be detail-oriented, passionate, and any number of the traits on this list, but if you aren’t writing with your readers in mind, you won’t go far.
The simple truth is, writers can’t be successful without readers.
Remember that networking goes both ways, so don’t forget to give back to the online community. If you want to be a good blogger, your primary goal should be to help and/or entertain people, not to get rich quick or trick your readers into opening clickbait.
Be genuine, and your readers will appreciate what you have to say.
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