Your site is nothing more than a pointless parking space for your logo and brand, if you don’t have good web content on it.

But there is a lot more to good content than offering up useful information.

Today’s internet reader becomes bored easily, so you have to offer up something fresh, creative and engaging every time — that is, if you want the reader to come back for more.

Enter the secret:

Talented website writers from a website content writing service, that can create expert copy for your niche and brand.

Let’s face it. Not every business owner is a good writer. Or handy with SEO. Or a conversion expert.

And let’s face it: a real copywriter, an expert website content writer, actually is all that.

Your investment will come back tenfold.

Let’s explore the key qualities a top online writing service will have.

website content writing

Hire A Website Content Writing Service to Serve Up the Right Content

So how do you nail awesome content each time?

We’ve compiled seven key tips that exceptional website content writers will utilize in creating great content.

Keep your content flowing and producing this year by hiring the right web writing service.

1. They get to the point & skip the fluff

Like we said, today’s reader wants you to get to the point and keep it as concise as possible. Don’t ramble on and on or go off on an irrelevant tangent — that’s just poor content marketing altogether.

Your web content should have an introduction that clearly tells the reader what he or she will gain by reading on. Then, your content must deliver on what you’ve promised. Use as many words as it takes to bring your point across and eliminate any unnecessary fluff just to reach a particular word count.

A knowledgeable web creator will know this.

2. Lists are loved & put to use

List formats are awesome! List-based sites, according to, get tons of page views. Why? Because everything is grouped in neat little points and it’s easier for a reader to digest.

The title also clearly states what the reader is gaining by reading your web content. For example, if you title your content “Top 10 Copywriting Tips” the reader knows he’s going to get ten copywriting tips if he reads further.

3. They are headline gurus

Headlines can make or break your content. If you have a drab, uninteresting headline no one is going to click and read more. Think of a headline as an invitation to a web content party. The party is your content and your headline is what encourages people to join in on the fun.

So how do you write a catchy headline? According to an article by Social Media Today, a good headline is one that:

  • Is clear and tells the reader exactly what she’s gaining by reading your article;
  • Makes a promise to the reader;
  • Tantalizes, teases and even hits a nerve — compelling the reader to go forward;
  • Is a one-liner that is easy to share and understand.

4. They don’t make it just about you

Your web content shouldn’t be about you, ever. People don’t want to read about you, they want to know how you can help them. An expert website content writing service will know just how to tactfully do this.

Don’t expect many conversions if you boast about your product, service and how it all benefits you. Instead, turn it around and make it all about the reader. Tell the reader exactly what benefits they’ll receive by reading your content or buying your products. The word “you” should be throughout your content so that the reader feels as though you’re talking directly to them.

5. They’ll break up that wall of text

A wall of text turns readers away instantly. After all, if you walked up to a big wall would you want to climb it or walk around it? Reading web content online is the same thing. No one wants to sift through a wall of text — they want it broken down so they can easily climb over it, or, even better, walk through it.

Shorten up your paragraphs — quit being epic. Use short, concise sentences.

Put powerful statements, call-to-actions, and other important notations in their own paragraph, on their own line for maximum impact and visibility.

Just like we’re doing here.

6. They’ll infuse personality into your content

If you’re a dull dud, it’s time to add a spark of personality to your web content.

Be personable, talk to your readers as if you’re talking to a friend, and be true to your brand.

Are you a youthful brand? Think of your target customer and how they would relate to a person talking to them.

If you’re targeting older individuals, you will want to keep it professional, but still friendly. If you’re targeting the 21 and younger crowd you better toss in a few slang terms, add some fun to it, and be social.

The tone you use in your content, according to Search Engine Watch, should suit your brand’s personality and your target customer’s personality. Obviously, if you’re selling legal services you should sound professional and avoid slang, but you can still be friendly in the process, right?

7. They’ll offer expert insights

People want web content they can trust. There’s too much content out there that doesn’t showcase authority or a company’s expertise in the industry. Make sure your website content writing service offers expert advice. Ask for a few “how-to’s” or guides that are in-depth and teach the reader something.

Conclusion: Get Your Best Website Content Writing Service Yet 

The more effort you put into your web content, the more your content can do for you.

If you want to increase your conversion rates or get more social media recognition, consider your content first.

By following even a handful of these tips here you can give your content a much-needed face lift and make your content work for you.

We are a high-quality, proven website content writing service. Get high-level web copy from Express Writers today!