If you’re like most marketers, you’ve probably considered hiring a custom writing service at one point or another. But if you’re like most marketers that are new to delegating their online writing, there’s another side to that: you’re also probably not sure what to expect from working with a custom writing service. We’re here to … Read more
Content writing is currently one of the most essential digital actions. The need for it, industry regardless, has virtually no limit. Talk of how content writing works, what result it produces, and how to effectively strategize around it, pops up in virtually every niche. Hospitals have site copy needs, mechanics start their own informative blogs, Mexican restaurants publish … Read more
While content has many applications, ranging from social media to marketing and beyond, website content is by far one of the most common things that people want to learn how to write. Designed to attract reader attention, provide value, and offer information, website content is the foundation of all content around the web, and it’s … Read more
In a world where more than 27 million pieces of content are shared on a daily basis, it can be difficult to stand out from the “content sea” long enough to get noticed by new readers. This is complicated by the fact that every business has competitors, and every single competitor wants to be stand out … Read more
There is nothing new under the sun. And guess what, I am not the first person to have said that. In fact, it was written in Biblical times by King Solomon. So if nothing was new back then, imagine how much more true that is today? No matter what you write, you are not going … Read more
Storytelling is an excellent tool to use in your content marketing strategy, giving your brand personality and connecting you with readers. It can help boost your content and shares, but just how can you go about telling a story with your content? Where can you get excellent inspiration? In this blog, I want to look … Read more
The world is full of great business books by awesome authors. I want to specifically look at the bookshelf of someone who’s involved in marketing and business and recommend the best-ever books they could put on their shelves. I’ll admit to not reading each of these cover-to-cover (yet they are all on my must-read list), BUT I … Read more
Content marketing is such a fun, interesting part of creating a website that converts. It can be daunting at times, but there are some truly excellent places to garner inspiration from. Sometimes inspiration can come from unexpected places, like the laundry and cleaning products brand, Tide. Let’s look at how they approach content marketing, as … Read more
You know that there is no business like show business, right? But who is to say exactly what is meant by “show business”? When you create content, you do so in an attempt to show readers that you know what you are talking about and that they should go to you if they want to … Read more
Ultimately, with content, blogs, social media – any aspect of maintaining a marketing presence online – the goal is to influence people. Whether you want to coax them to your side, convince them to buy your products, or convert them into loyal followers, your influential power matters. In the beginning, it can feel like a … Read more