Sarah Shade is the Content Specialist at Express Writers. In order for customers to want to read your online content, it needs to be valuable, unique and exciting. No big deal, right? While everyone knows that creating, curating and distributing valuable content on your website and throughout all your web marketing is the key to online … Read more
To be a “thought leader” is one of the most sought-after titles a marketer can hope for. Thought leaders are influential individuals who play a huge role in informing the public, leading the direction of the industry, presenting new information and breaking barriers. Theirs is the content that is loved; shared; read; and sought-after. You … Read more
Sarah Shade is a Content Specialist at Express Writers. Regardless of niche, vision, profit margins and aspirations, you and all business owners have one thing in common. You give your best on different fronts to stand out from the crowd. Quite often, you might engage your efforts in a battle with competitors, and also with … Read more
Sarah Shade is a Content Specialist at Express Writers. The newest Panda is here. Panda 4.2 is Google’s most recent updated to their algorithm software and it’s already befuddling content marketers everywhere. It’s no secret that Google can be a little, well…secretive, about its updates so it’s no surprise that nobody really seems to know … Read more
It might seem impossible that Google, the king of SEO, needs help with SEO or that Google needs an SEO guy at all. But, according to a recent posting on the Google Careers job board – it’s true. The job board calls for an SEO project manager and describes the job like this: “As a … Read more
Sarah Shade is one of our Content Specialists at Express Writers. Content strategy. You and I both (as good Internet marketers) know all about these by now. Without one, it’s like trying to find a black cat in a dark room without a light bulb. But did you know that a poorly executed content strategy can … Read more
You know that there is no business like show business, right? But who is to say exactly what is meant by “show business”? When you create content, you do so in an attempt to show readers that you know what you are talking about and that they should go to you if they want to … Read more