To be a “thought leader” is one of the most sought-after titles a marketer can hope for. Thought leaders are influential individuals who play a huge role in informing the public, leading the direction of the industry, presenting new information and breaking barriers. Theirs is the content that is loved; shared; read; and sought-after. You … Read more
The other day, I was poking around in my favorite SEO analytic software of choice, SEMrush, checking on our rankings. My team at Express Writers has a Guru subscription there that allows us to see detailed analytics of our site–and I mean detailed. We see a ton of keyword position data down to the most recent keyword … Read more
In previous years, content marketers have held to the standard that “less is more.” As a result, we’ve kept web pages short, blog posts concise, and gotten a lot of practice condensing huge topics into 300 to 600 word shots. If you’ve struggled with this practice, you’re in for a treat as the trend to … Read more