Why Keyword Search Volume Doesn’t Matter When You Choose Your Keywords (& What Does Matter)

Why Keyword Search Volume Doesn't Matter When You Choose Your Keywords (& What Does Matter)

If I asked for a show of hands to see who researches their keywords by highest search volume, I’d see a pretty unanimous answer. If you’re a true nerd / geek / SEO’er, you might have even had dreams of climbing the search results to #1 by optimizing for those keywords. (Kind of like a new pop … Read more

How Express Writers Gained Over 300 Keyword Positions In One Day in Google (Case Study)

How Express Writers Gained Over 300 Keyword Positions In One Day in Google (Case Study)

The other day, I was poking around in my favorite SEO analytic software of choice, SEMrush, checking on our rankings. My team at Express Writers has a Guru subscription there that allows us to see detailed analytics of our site–and I mean detailed. We see a ton of keyword position data down to the most recent keyword … Read more