Here are some questions that haunt many a marketer… Does backlinking really matter that much? If so, how do we “get” backlinks? The resounding answer to the first question is yes, absolutely. The second part is a little bit trickier. Backlinks do help your visibility in Google search. But you don’t need to work on … Read more
Google has become increasingly cagey about its updates. If there is one, unless it’s gargantuan, you probably won’t hear about it from the search engine. Take a look at some of their communications on Twitter via their spokespeople, John Mueller and Gary Illyes: Yes, we make changes almost every day. — John ☆.o(≧▽≦)o.☆ (@JohnMu) March … Read more
This time of year, a lot of people are heading back to school. They’re stocking up on supplies, getting textbooks, and preparing for another semester of classes. However, even if you’re not heading back to school, it doesn’t mean you can’t do a little learning! For this week’s #ContentWritingChat, we decided to go “back to … Read more
Do you make New Year’s resolutions? We did, last week on the blog. Check out the resolutions a lot of us made way back in early 2016: According to Money, the top goal for Americans was to “enjoy life to the fullest”, and a close second was “live a healthier lifestyle”. Far down at the bottom was “pay off … Read more
If your goal is to rank well in the SERPs and draw as many qualified leads as possible through your content, aka online SEO copywriting, long-tail keywords are going to be your best friend. Here’s a simple example to illustrate just what I mean: as it stands right now, Amazon rakes in a whopping 57% of its … Read more
How can an infographic get better? Add moving parts. Our fantastic design team created and designed this first gifographic from Express Writers. In it, we’re showing you the major tricks of the trade when it comes to writing and optimizing great SEO content. Tell us how you liked our first gifographic, and for a limited time, we’re taking gifographic orders! Full … Read more
When you need a lot of content for your site and you need it done right, these three options usually come to mind: You can do it yourself. You can hire a writer. You can hire a freelance SEO writing service. Freelance SEO Writing: Finding the Best Option for You The problem with the first … Read more
It’s that time of year again. Thanksgiving and Christmas turkeys are being prepped. New Year’s celebrations are being planned. SEO content predictions are being made. We published a 2014 Social Media Guide at the start of the year that talked about new trends, solutions, and predictions. We covered social media and marketing trends to live … Read more
You’ve heard it repeated over and over, ad nauseum. It’s a cliched phrase. And yet, we’re going to say it again anyway (with enthusiasm!), because it’s true: Content is king. (Or queen ?.) In other words, it’s kind of a big deal. Without content, you can’t rank on Google’s first page. Nope. Never. It’s not … Read more
Citations and internal links are nothing new in the world of content or search engine optimization (SEO), but they are certainly starting to draw a lot more love and attention from SEO gurus and content marketers across the Net. Back at the beginning of the year, we published our top 10 SEO predictions for 2014, … Read more