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A Guide To Writing & Optimizing Great SEO Content (Gifographic)

How can an infographic get better? Add moving parts. Our fantastic design team created and designed this first gifographic from Express Writers. In it, we’re showing you the major tricks of the trade when it comes to writing and optimizing great SEO content. Tell us how you liked our first gifographic, and for a limited time, we’re taking gifographic orders! Full transcript below.

seo content gifographic

 Transcript

A Guide To Writing & Optimizing Great SEO Content (Gifographic)

Here’s Why Creating Great SEO Content Is So Crucial To Your Marketing

  • Web traffic drives content marketing. The largest portion of content marketing success, 63%, is derived from website traffic. A big reason why you should focus on having correctly SEO optimized content on your site.
  • 2/3 of B2B Marketers say content fuels their marketing. And if your content is well-written, answers questions, and is optimized for your buyers to find it, buyers are willing to finish 57% of your buying process without even talking to a sales rep.
  • Google loves it! Google has said that quality content is key to rankings.
  • Google Panda is the gatekeeper. The Google panda update has been launched primarily to ensure only high quality content ranks the best. This Panda algorithm looks into factors specifically that include how expertly the content is written, the quality of the source and author, if it is original and not duplicate, authoritative, complete, well-researched, and not-over populated with ads.
  • Optimized blogs are powerful. 8 out of 10 Internet users are reading blogs and social media, which accounts for a whole 23% of time spent on the Internet.

3 Major Types of SEO Content & Tips on Correctly Optimizing Them

Content is the fuel for what you publish on the web. Here are a few of the most common web content types:

  • Web pages. Web pages are one of the most commonly optimized forms of SEO content. Boost your web page ranking through the inclusion of related, well-researched keywords, well written title tags, meta descriptions, awesome headers, and high quality writing. Never skimp on the quality of the writing if you want the best results from your web pages.
  • Blogs. There are approximately 152,000,000 blogs on the web and with that kind of competition it’s obvious that optimizing your blog for SEO is an important way to get it to stand out. Include high quality citations (links) that reference any statistics you include and shoot for 2,000 words of high quality, well-researched SEO content per blog or more.
  • Product Descriptions. When it comes to writing product descriptions, you want people to be able to locate them online quickly and easily. Don’t skimp on copy here either. Include keywords in your product descriptions and write descriptive headlines and meta content for each one.
  • Social Media. Did you know that social media can be optimized, too? Except with social media, you optimize your content so that it can be located and shared by people rather than search engines. So don’t write around your keywords; write your social content around your audience. 

3 Rules of Thumb in SEO Writing

1. Keyword Amount: Stay under a 3% keyword density in your content (web pages, blogs, etc.) Using them naturally is your #1 rule. Headers, subheaders, and throughout the copy are key areas to use them.

How to Calculate:

Keyword Density = (How many times you used the keyword / Total words in the text) x 100

Example: (20 / 800) x 100 = 2.5%

2. Don’t count your keywords. We mean it! Think of your audience, the quality of your content, how well you’re researching the content, and if the copy addresses every question the topic could raise. This is far more important than counting keyword density every time. Simply optimize naturally with keywords.

3. Find original sources when you’re stating a claim, and citate (link to it). See our sources at the bottom of this infographic? Those are our citations. You’ll want to actually hyperlink inside your blogs or other content where you’re making a statement or claim that you’ve read online. Make sure you use the original source when you hyperlink.

3 SEO Tools for the Web Content Creator

  • SEMrush is a powerful keyword tool that allows users to optimize their sites for SEO, create intuitive pay-per-click (PPC) advertising, and conduct social media and video advertising research. When it comes to using SEMrush to find keywords for your ad campaign, you’ll want to look into niche-specific long-tail keywords that apply specifically to your industry. While it’s all well and good to target a high-volume search keyword, it’s also harder to rank for these keywords, which means you may be better off focusing on a less competitive, more specific keyword phrase that allows you to rank strongly from the get-go.
  • Wordtracker is another keyword research tool that allows users to search multiple sources for effective keywords. This tool can help you find keywords that nobody is competing on and will be an essential tool for SEO success.
  • BuzzSumo is an effective tool for finding the key influencers that can help you promote your content and get it noticed by a wide audience base. It can also help you find trending content topics and take inspiration for audience related content. Although it’s not specifically SEO, developing great topic ideas and feeding off of industry leaders is every bit as important as SEO optimization.

10 Key Factors of Great SEO Content

1. Write great headers! Aside from your body content, the most important piece of content for SEO is your header. A header tells people what the piece is about, grabs reader attention and gives a general overview of the topic. To make your header as interesting as possible, include your keyword and focus on writing a header that asks a question or addresses your readers’ fears. Create headers that are irresistible and make your readers want to click; include the keyword naturally.

2. Stay away from “stuffing.” Keyword stuffing is a dangerous practice that will get you in trouble with the search engines, decreasing your site’s rank and making it harder for users to find you. Plus, it just looks spammy. So when writing your content, shoot to use keywords naturally. They should be in your header (if it’s possible to include them while still feeling organic) and they should appear a few times throughout the body content. You want your keyword density under 3% for everything you write.

3. Optimize your keywords for many channels. Keywords are important for your website, but they’re also important for social media and email. To optimize for multi-channel visibility in places like blogs, web pages and social media sites, be consistent with your keyword phrases across all the platforms you use.

4. Write good meta content. That little bit called your meta description might be more important than you realize. Think of them as your organic PPC copy; what users will see if your content ranks high enough. 2-3 sentence is all you need there, and be sure to include your main keyword. Treat your title tags like a 4-8-word advertisement for best results.

5. Be unique. All of the content you create should be unique, so you’ll want to strike a balance between curated content and original content. This is one of the best ways to optimize your site for SEO.

6. Include citations. Find and mention industry leaders throughout your content to back up your content. Google cares about your sources and to rank well you’ll want to link to industry leaders. Moz’s MozBar can help you make sure you’re using good sites; the DA (Domain Authority) score should ideally be 50 or more. However, the DA metric isn’t set in stone, so use it with judgment. Additionally, in web content you’ll want to link strategically throughout your own text back to the most important pages of your site.

7. Have high word counts. Did you know that word count can play an important part of SEO ranking? To provide the most value for your audience and rank as well as possible in SERPs, write long-form content between 1,500-2,000 words. Seek to address every question that could be raised on your topic.

8. Make sure all of your content is well- Sounds simple, but it’s crucial. Content that is filled with typos, misspellings, poor-quality links, or too many keywords will harm your SEO ranking and drive readers away. Proofread everything (or hire a proofreader).

9. Earn great links. In addition to using good links in your content, you’ll want to earn high-quality links from the outside as well. The best way to do this is to create and publish useful content that includes your keyword terms and draws social shares. Over time, the links will come.

10. Post often and consistently: Content is the #1 ranking factor for SEO and when you post often, your content gets shared more, viewed more, linked to more and helps you earn better rankings. For best results, post to your various channels several times a week and never let a blog sit unattended for long.  

Sources:

Content Marketing Institute: http://buff.ly/1OoJd4Z

Kapost: http://buff.ly/1OoJzIW

Executive Board: http://buff.ly/1OoJHbu

Brafton: http://buff.ly/1LQ5Co6

Google Webmaster Central: http://buff.ly/1PmBzXs

SalesForce: http://buff.ly/1LQ5W68

Search Engine Watch: http://buff.ly/1WzDB7f

WordStream: http://buff.ly/1WzEIUc

Search Engine Land: http://buff.ly/1WzGe8V

WPVirtuoso: http://buff.ly/1MCf3ok

 

8 replies
  1. Guido Zecckine III
    Guido Zecckine III says:

    Here is some other great info about how to “structure” your content for SEO benefits. This is called “Silo” architecture in web design. Most people “in the know” use this strategy, and so do the search engines. Silo web structure directly relates to your keyword tiers.

    Tier 1 is your “money” keyword, and the main keyword you’re targeting, Tier 2 are your “sub” keywords, like your categories etc, and if done correctly are LSI – (Latent Semantic Indexing) or “semantic” (Long Tail) keywords, the 3rd tier keywords are usually “identifiers” such as color, size, place, or “descriptive” keywords such as “for attorneys” or “bootstrap” or “responsive”.

    Example: Tier one keyword= “WordPress Themes”

    Example: Tier two keyword= “Responsive WordPress Themes”

    Example: Tier three keyword= “Free Responsive WordPress Themes”, “Premium Responsive WordPress Themes”, “Responsive WordPress Themes for Accountants”. or something like “Responsive WordPress Themes for Mobile Marketers”

    How you structure your website and content DOES make a difference in your SERP rankings. It also affects the usability of your website for your users.

    Try to PLAN ahead, so you don’t need a complete re-design of your website.

    Get keyword tools and use them to help you target the correct keywords, and structure your site for the best SEO possible. Learn how to do it RIGHT, and you won’t have problems in the future.

    Here is the info I have for you today. Check it out. Learn all you can, it’s a jungle out there.
    http://bit.ly/1I8shYV

    Here is a video on Tiered Link Building.

    http://bit.ly/1oykw6p

    Hope this helps.

    Reply
  2. Guido Zecckine III
    Guido Zecckine III says:

    I need to clarify something here. The previous post shows the “old way” of Tiered Link building, and then shows the “new way” which is actually talking about BACKLINKING, and not so much about “structure”. If you want more information on this topic, go see what these guys and girls are doing. Yeah, there stuff costs some bucks, but you get what you pay for. You can still get a better understanding of what’s right and what works. See this to get some clarity on the bigger picture.

    This is the best stuff I know, bar none!

    Reply
    • Julia McCoy
      Julia McCoy says:

      Hi Tam, The Yoast plug-in won’t misdirect you. If it’s giving you a green, it’s probably counting in keyword density across the board – title, meta tag, etc, which I’m not considering in the “3% rule” – that’s copy (body post) only. If you include it in the title, anchor text, meta, and tags, that’s several more mentions. If the plug-in is green, generally that’s a good rule of thumb to go by.

      Reply

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