You spend quite a bit of time, effort, and money when it comes to your content marketing efforts. So, don’t you want to make sure you’re seeing a return on your investment? Of course! That’s why it’s crucial you take the time to measure your content marketing...
From blog posts to social media content and email newsletters, we all want our content to convert. We want people to read something we’ve written and be inspired to take action. We want them to visit our websites, leave comments, and purchase what we’re selling....
There’s no denying that social media is a powerful way to establish your authority online and make connections with new people from around the world. However, the road to becoming a social media pro isn’t always an easy one....
Does your brand have a content strategy in place for the year ahead? If not, it's time to make a change! A content strategy encourages you to have a purpose behind the content you're posting, while also helping you reach your business goals. Plus, it'll help you...
If you want to succeed in business, it's important that you take time to build the Know, Like, and Trust Factor with your audience. That's because customers are only going to be inclined to do business with brands they trust. Meaning, if they don't see you as a...
The content you create is essential in growing your brand online. Not only does it help to attract people to your website and social media profiles, but your content is also a way to add value and to position yourself as an authority. And in time, people will begin...
With the popularity of podcasting and platforms like Clubhouse and Twitter Spaces, many brands are jumping on board with audio content. It’s become a pretty powerful way for them to connect with their audience on a much deeper level and to establish the...
This month’s #ContentWritingChat was actually inspired by a tweet. Well, a thread of tweets. All written by a previous guest on our chat, Liz Willits. In 2020, Liz made the decision to leave her job and build her own marketing business. She wound up sharing 20...
Blog posts, social media posts, ad copy… Writing has the power to help you attract your target audience to your brand, position yourself as an authority in your field, and generate sales. That’s why it’s so important that you’re taking the time to write captivating...
Are you taking extra measures to ensure your content is accessible to everyone? If not, or you’re unsure what that means, you’ll want to read this #ContentWritingChat recap. Digital accessibility isn’t something that’s optional for online brands today. It’s...
When did you last audit your social media presence? If it’s been a while, let this be your sign to make this task a top priority. Taking the time to review your social media accounts to ensure they effectively represent your brand and to tweak your strategy to get...
For this month’s chat, we wanted to do something a little different to our normal topics. We decided to chat about what it means to be an introvert and a business owner. After all, it seems so many people in the entrepreneurial community these days are actually...
These days, having an authentic online brand is a huge factor in your success. After all, people want to know that you’re genuine and that they can trust you. They also want to feel connected to you and your brand. Without trust, you simply cannot expect to be seen...
2021 is in full swing, friends! And if you want to make this the year you start getting noticed online, then there are a few content marketing trends you may want to incorporate into your strategy. In this #ContentWritingChat, we talked all about Google’s YMYL...
Defining your audience personas is crucial if you want to create successful content. But if you aren’t sure what that means, you’ll want to keep reading. In this month’s #ContentWritingChat, we talked all your audience persona… What exactly it is, what you should...