ContentWritingChat Archives

#ContentWritingChat January 26 2016 Recap: Best SEO Practices With SEMRush Strategist Elena

August 4, 2022January 29, 2016 by Rachel Moffett

As you might already know, we recently launched our Twitter chat, #ContentWritingChat. We had our second ever chat on Tuesday, January 26th at 10 AM CST, and our topic was Best SEO Practices for Online Writers. We had such a great turn out that we went “viral” on Twitter, trending at #50 in the USA on Twitter–again! Second #ContentWritingChat in the books, trending again at #50 hottest in the US on Twitter!! See you all next week! pic.twitter.com/tJov7cPxUM — Express Writers (@ExpWriters) January 26, 2016 #ContentWritingChat January 26, 2016: Best SEO Practices With SEMRush Strategist Elena For this week’s chat, our lovely guest host was was Elena Terentyeva, strategist at SEMrush, the leading SEO software online. Elena joined us to chat all about SEO. We’re thrilled that so many of you have been joining us for the chat, but we’ve compiled some of the best tweets just in case you missed it. This week’s chat had so many amazing content creators and SEO experts ready to share their best advice! Let’s dive into the recap. Q1: Describe “SEO” in your own words. #ContentWritingChat pic.twitter.com/R9axhepz1I — ContentWritingChat (@writingchat) January 26, 2016 A1 “Search engine optimization” = process of optimizing a site & writing great content so Google ranks (& readers love). #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) January 26, 2016 A1 SEO is not an extra activity. It’s not like topping for the ice cream – it’s a flavor #contentwritingchat — Elena Terentyeva (@LenaTerentyeva) January 26, 2016 Our CEO, Julia, couldn’t have described SEO any better! It’s all about creating quality content and optimizing it so search engines can rank you higher. As Elena (our guest host) pointed out, SEO is not an extra activity. It’s essential to your online presence and something you should always do! We love Netvantage Marketing’s example of PB & Jelly (SEO + the writer), and Ryan put it point-blank! Q2: Just how important is SEO to the online writer? #ContentWritingChat pic.twitter.com/0HB4s1Z9m0 — ContentWritingChat (@writingchat) January 26, 2016 A2: Extremely. Why create content if it isn’t well optimized? SEO & online writers go together like PB & jelly! #contentwritingchat — Netvantage Marketing (@netvantage) January 26, 2016 A2: Extremely. If you’re a writer and you’re not optimizing your copy, then what’s the point? #ContentWritingChat — Ryan Clutter (@Ryan1SEO) January 26, 2016 A quick note to all the content creators out there: SEO is a must! Good words from Julia and Ecreativeworks. Q3: What are the key factors of good “SEO content”? #ContentWritingChat pic.twitter.com/oNPslSUfIi — ContentWritingChat (@writingchat) January 26, 2016 A3 Above all, strive for quality. Dig deep, think like a writer – produce what readers will LOVE #ContentWritingChat pic.twitter.com/x9y7t1Z4ua — Julia McCoy (@JuliaEMcCoy) January 26, 2016 A3. First and foremost: well written text. Followed by: quality H1 and H2 headers. Images with alt text also. #contentwritingchat — Ecreativeworks (@ECWseo) January 26, 2016 High-quality content is essential! Focus on writing something great and then add in those keywords, headers, ALT tags, and more. Remember: no keyword stuffing! Use keywords in a way that’s natural. Grenae brings up being good at editing your content, a great point. Q4: What are some essential SEO skills for an online writer? #ContentWritingChat pic.twitter.com/Bdm5BSloOu — ContentWritingChat (@writingchat) January 26, 2016 A4 Keyword research – would undoubtedly be the next step. Find out why, how and where a writer can find keywords #contentwritingchat — Elena Terentyeva (@LenaTerentyeva) January 26, 2016 A4: The most essential #SEO skills is to know that SEO never stays the same. Stay on top of the changes. #contentwritingchat — Netvantage Marketing (@netvantage) January 26, 2016 A4 Able to write good headlines & copy, Skilled at editing, use keywords naturally, use images #ContentWritingChat https://t.co/08rCjFYHpI — Grenae Thompson (@DGGT) January 26, 2016 What skills do you need to have? First and foremost, you need to focus on strengthening those writing skills. Then, make sure you know how to effectively do keyword research to find the right keywords for your content. Don’t forget that SEO is always changing, so you have to stay updated! Alejandro says it well: know your objectives. And Elena’s example of Backlinko was superb! Q5: What are the best practices for doing SEO keyword research? #ContentWritingChat pic.twitter.com/29Tds1h8K9 — ContentWritingChat (@writingchat) January 26, 2016 A5: Knowing your objectives, this will help you determine if a certain keyword will bring you the readers you want #ContentWritingChat — Alejandro M. (@AlejandroSMO) January 26, 2016 A5. Think about the keywords people actually use, not necessarily the terms or industry jargon you use. #contentwritingchat — Ecreativeworks (@ECWseo) January 26, 2016 A5 Love @backlinko’s idea about getting niche keywords from Reddit https://t.co/4MIeOHXe3a #contentwritingchat — Elena Terentyeva (@LenaTerentyeva) January 26, 2016 Make sure you’re using the right keywords to attract the audience you want! Q6: How often should you do SEO keyword research for your content? #ContentWritingChat pic.twitter.com/3x3o1PRh9V — ContentWritingChat (@writingchat) January 26, 2016 A6 IMO keyword research can’t be done often enough. I use @semrush to check positions & new opportunities every few days #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) January 26, 2016 A6: With every new piece should come keyword research & refresh for older popular pieces. #ContentWritingChat https://t.co/HzGTzKZ5xC — Maureen Jann (@MaureenOnPoint) January 26, 2016 Do SEO keyword research every single time you create new content. You need to make time to optimize your content if you want it to get noticed! Q7: What are some of the best SEO tools to use? #ContentWritingChat pic.twitter.com/pl8WZnBNoY — ContentWritingChat (@writingchat) January 26, 2016 A7 Use https://t.co/0kewYqvkqW for keyword research and exploring what topics people are looking for to the topic #contentwritingchat — Elena Terentyeva (@LenaTerentyeva) January 26, 2016 A7 Use https://t.co/0kewYqvkqW for keyword research and exploring what topics people are looking for to the topic #contentwritingchat — Elena Terentyeva (@LenaTerentyeva) January 26, 2016 A7 Some of the best tools out there @semrush @wordtracker @BuzzSumo. We use them consistently & with great results #contentwritingchat — Alecs Ianko (@Alecs_Ianko) January 26, 2016 A7: Google Analytics & Search Console, Screaming Frog for 404s, Moz, Raven, Majestic, SEMRush. #ContentWritingChat — … Read more

#ContentWritingChat First Episode: What is a Copywriter? With Julia McCoy Recap

August 4, 2022January 22, 2016 by Adam Oakley

We launched our very first #contentwritingchat this week, Tuesday the 19th at 10 AM, and it was a raging success! Over 300 tweets were sent back and forth in the short hour. I was the host, and the topic was all about my favorite subject, What is a Copywriter? As the host, I answered the key questions put together by my social media team on this topic. We had some great participants join in and add superb thoughts to the conversation! Our Very First #ContentWritingChat Makes it To #42 Hottest Talked About on Twitter The most exciting part was when we were told by TMobile that we ranked #42 in the USA on Twitter. We had to take a screenshot of that one: Our 1st #ContentWritingChat was a success, trending @ #42 in USA on Twitter! TY, attendees! Special guest next week! pic.twitter.com/AxCgGIIlQe — Express Writers (@ExpWriters) January 19, 2016 Our chat featured writers, content creators and some of the experts who make up a large part of the content writing world. Let’s dive right in on the recap! A copywriter works to build up a business. They work to make a business better from the ground up. Q2: What are the top skills of a good copywriter? #ContentWritingChat pic.twitter.com/OYJmSwAbZf — ContentWritingChat (@writingchat) January 19, 2016 A2: They’re original, have technical skills such as SEO, HTML, CSS, WordPress & know how to be social media savvy. #ContentWritingChat — Anneliese Sparks (@iamanneliese) January 19, 2016 According to Anneliese Sparks, a good copywriter must have tech skills, be savvy and original. We agree. Q3: What are the top factors of “good copy”? #ContentWritingChat pic.twitter.com/jsYxEnfTT4 — ContentWritingChat (@writingchat) January 19, 2016 A3 It’s well written, engaging, and targeted to the right audience/niche. Incorporates SEO (natural, relevant keywords). #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) January 19, 2016 Content that is engaging and targets an audience will pull the people in. Content that is well written will keep them in. Q4: How does online marketing influence copywriting? #ContentWritingChat pic.twitter.com/NrOqEiotSJ — ContentWritingChat (@writingchat) January 19, 2016 Q4. Online marketing + Copywriting = Content Marketing #contentwritingchat — Olivia Dello Buono (@oliviadello) January 19, 2016 Content marketing is the best of both worlds for Olivia. She knows what it is all about and we know that the two often go hand in hand to get to content marketing. Q5 never come out as planed, but here it is now! pic.twitter.com/HaGrkbluh5 — Express Writers (@ExpWriters) January 19, 2016 A5: Social media posts, unique & quality content for websites, optimised content for good SEO @ExpWriters #ContentWritingChat — GML Team (@GMLConsulting) January 19, 2016 Nearly everyone uses it, so it is important that social media content is unique. SEO is equally important because, let’s face it, who doesn’t use Google on a daily basis? Q6: What SEO skills should today’s copywriter have? #ContentWritingChat pic.twitter.com/8TCkgKFNxf — Express Writers (@ExpWriters) January 19, 2016 A6: Ecommerce writers capture long-tail phrases used by audience, then reply to expressed intent #ContentWritingChat https://t.co/7i4HGOnrYf — Michael Stricker (@RadioMS) January 19, 2016 While we know there’s much more to SEO, long tail phrases are the newest way to get the content marketing results that you need for your business. They’re a great place to start. Q8: In which scenario is a professional copywriter is needed? #ContentWritingChat pic.twitter.com/MMwQyEEUte — ContentWritingChat (@writingchat) January 19, 2016 A8: When you want to optimize your content for search and expect the results to grow your business and brand awareness. #ContentWritingChat — Ryan Clutter (@Ryan1SEO) January 19, 2016 Businesses need copywriters because most of them don’t have the skills for online writing. Copywriters provide professional service and great information that a business may not have been able to put out otherwise. You should also consider using a copywriter … A8 When yo’ grammar ain’t perfect. #ContentWritingChat #IHadTo https://t.co/WKO7QrHMH0 — Julia McCoy (@JuliaEMcCoy) January 19, 2016 We are looking forward to seeing all of you next Tuesday at 10AM (Central) on the #ContentWritingChat! Our guest host will be none other than Elena from SEMrush, discussing content strategy tips for the online SEO writer. Join us on Twitter @ExpWriters!

#ContentWritingChat January 26 2016 Recap: Best SEO Practices With SEMRush Strategist Elena

#ContentWritingChat First Episode: What is a Copywriter? With Julia McCoy Recap

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