SEO to content is like paleo chocolate frosting to a paleo chocolate cake. (Ever had one of those? They’re decadent, AND good for you. ) It seriously is that important–and impactful–in content marketing. SEO-focused content marketing has powered our own organic marketing at Express Writers for years. Without good SEO practices, your content will miss out on the possibilities of … Read more
This March, I had the honor of teaching my first paid content writing workshop. (I’m stepping out of my comfort zone by taking my first in-person speaking engagements this year. Till now, I’ve done webinars, podcasts, and lots of video. This January, I gave my first 20-minute live talk to a mastermind here in Austin, … Read more
Want to know the #1 way I grew Express Writers? Two words, five syllables: Content marketing. Or, more specifically, consistent, strategic content marketing. Online content strategy, a real, firm strategy, became my best friend to get to the “serious growth” phase. The thing is, it took YEARS to figure out and perfect. All the pieces … Read more
Keywords = key phrases, focus keywords and secondary keywords, broad keywords, long-tail keywords… These can often pose quite a challenge to writers. It’s not the keywords themselves. Those tend to be pretty straightforward. It’s the often odd combinations of words in ways that are anything but grammatically correct. Add to that a general lack of … Read more
99% of our sales here at Express Writers come through the content marketing we do. I believe it’s possible, because I’ve done it. Revenue-generating content marketing is not a myth, or some secret recipe that you have to be born into. It’s what we do everyday, and I believe you can, too. I’m Julia McCoy, … Read more
This very month, back in 2011, I was plowing the seed of an idea, hiring five writers, and coding my own website. I decided to launch the idea, and came up with a business name in five minutes: Express Writers. As we move into our 6th business anniversary (and my 7th in the industry), I thought it would be awesome … Read more
Are you curious about blogging for ROI in 2017? That’s what we covered in our latest round of #ContentWritingChat! And if you missed out, you’re in luck because we’ve created a recap for you and it’s filled with awesome tips. Keep reading to check it out! Blogging for ROI in 2017: Where to Blog, SEO, … Read more
We launched our very first #contentwritingchat this week, Tuesday the 19th at 10 AM, and it was a raging success! Over 300 tweets were sent back and forth in the short hour. I was the host, and the topic was all about my favorite subject, What is a Copywriter? As the host, I answered the … Read more
This is an original short by Julia McCoy, CEO of Express Writers. Everyone around me, everywhere I look, is having some sort of “Blowout Black Friday Clearance Deal NOW!” I flipped through (and instantly deleted) maybe 50 emails with some version of this title just today. Now I’m not one to stop anyone from going … Read more
At Express Writers, we absolutely love adapting and growing. What we don’t like to do is stay still. So, for the past few months, we’ve been working on a lot of things behind the scenes. Here’s a recap for you on just what we’ve been up to! I Fly Like Paper, Get High Like Planes Our … Read more