SEO to content is like paleo chocolate frosting to a paleo chocolate cake. (Ever had one of those? They’re decadent, AND good for you. ) It seriously is that important–and impactful–in content marketing. SEO-focused content marketing has powered our own organic marketing at Express Writers for years. Without good SEO practices, your content will miss out on the possibilities of … Read more
Want to know the #1 way I grew Express Writers? Two words, five syllables: Content marketing. Or, more specifically, consistent, strategic content marketing. Online content strategy, a real, firm strategy, became my best friend to get to the “serious growth” phase. The thing is, it took YEARS to figure out and perfect. All the pieces … Read more
This is an original short by the Express Writers team. Everyone around me, everywhere I look, is having some sort of “Blowout Black Friday Clearance Deal NOW!” I flipped through (and instantly deleted) maybe 50 emails with some version of this title just today. Now I’m not one to stop anyone from going to sales … Read more
We had the opportunity to attend and pose a live question during a Google Hangout on Air hosted by Robert O’Haver with guest speaker Rand Fishkin, CEO of Moz, 20-year Internet veteran also known for co-authoring Art of SEO and co-founding Inbound.org. View the Hangout on Youtube Since Rand was answering questions live on air, … Read more
I had the pleasure of interviewing Marc Landsberg, CEO of Social Deviant, on Friday, January 24, 2014. See Marc’s blog and see his company online, Social Deviant. We were originally planning a Google Hangout, hosted by Open Communications, Mark’s marketing team—but it refused to work for us. Yes, maddening! Especially because we had our video cameras all ready! But, … Read more