With the holiday season upon us, brands in every industry are putting together their holiday editorial calendar. It’s important to adjust your blog content, your email marketing, and even your social media presence to target the holidays your audience is celebrating. We recently shared five tips to help you create “irresistibly tasty” content for your … Read more
Picture this… You’re eating some turkey with a side of potatoes and gravy. The smell of thyme and rosemary overwhelm your senses. The fresh cornbread stuffing aroma dances across your nose. The tart and sweet blend of cranberry sauce in the distance… Salivating? Now, let’s move to content. Did you know that product descriptions, blog posts … Read more
We wish you a Merry Christmas, We wish you a Merry Christmas, …And a Happy New Year! Merry Christmas From Express Writers! It’s already the end of 2015. Christmas Eve and Christmas Day are upon us! I hope that you’re not spending too much time in front of the work screen, but if you are, you should … Read more
This is an original short by Julia McCoy, CEO of Express Writers. Everyone around me, everywhere I look, is having some sort of “Blowout Black Friday Clearance Deal NOW!” I flipped through (and instantly deleted) maybe 50 emails with some version of this title just today. Now I’m not one to stop anyone from going … Read more
Happy Thanksgiving from all of us at Express Writers! This Thanksgiving season, we hope you’re enjoying some well-earned time off! That being said, in our industry, we don’t really see it as time off from content creation. That’s because Thanksgiving is a great time to create some seriously fun content. The festiveness of the season … Read more
Christmastime is here, which means there are several great holiday content ads out and about—from the TV to out there in the wild. This year, while I made my Christmas shopping rounds, I decided to carry my superpower copywriter glasses and along the shopping way, caught a few great Christmas ads and setups to inspire … Read more
As retailers rush to prepare for the flood of holiday shoppers, marketing departments are working in full swing to develop creative Christmas marketing strategies for their customers. The holidays are a great opportunity to add a special touch to marketing campaigns, and there are certain companies that have truly nailed the holiday touch of web … Read more