How much do you think about the needs, expectations and opinions expressed by your past clients while churning out new web content pieces created to support your promotional goals? If it took you more than a couple of seconds to provide an accurate answer to this question, then perhaps you’re doing something wrong. Maybe you’re … Read more
As retailers rush to prepare for the flood of holiday shoppers, marketing departments are working in full swing to develop creative Christmas marketing strategies for their customers. The holidays are a great opportunity to add a special touch to marketing campaigns, and there are certain companies that have truly nailed the holiday touch of web … Read more
Anyone having basic knowledge of SEO and website development is familiar with the name of Matt Cutts. A digital “friend” slash ultimate horror to many webmasters, Cutts has been the head of Google’s web spam team and a company employee for almost 14 years. Matt Cutts surprised the online community in July 2014 with an … Read more
The ocean is enormous. It’s made up of five separate bodies of water, but there is really only one ocean broken up over the planet. In fact, as of 2013, it takes up approximately 71 percent of the Earth. It’s pretty amazing too because it houses about 99 percent of the biosphere and is home … Read more
Image credit: Life of Pi movie website We’ve taken a look at how poor web content writing can destroy a well-made website but we didn’t explore the other side of it: the look and feel. Making sure that your content is fantastic is one thing, but creating a design to match can really elevate … Read more
You know those few liners or single paragraphs that make your fingers itch to go buy the product being sold? Whether it’s a raspberry soda, a set of office pens, or a new Starbucks coffee: contagious content is all around us, selling us daily on purchases we make decisions on instantly. So how do YOU … Read more