You probably know how essential keywords are to your website traffic. Keywords help search engines crawl your website and rank it highly, letting your website appear on the first page for search queries related to your website content. Considering this, it only sounds logical to stuff your content with as many keywords as possible. However, … Read more
Keywords = key phrases, focus keywords and secondary keywords, broad keywords, long-tail keywords… These can often pose quite a challenge to writers. It’s not the keywords themselves. Those tend to be pretty straightforward. It’s the often odd combinations of words in ways that are anything but grammatically correct. Add to that a general lack of … Read more
For many years, “keyword density” was the holy grail of SEO content. There have been dozens, if not hundreds of theories on what the optimal keyword density is, from formulas produced to strict guidelines on how writers should be using it in SEO content daily. No one knows better than me. I came from the old … Read more