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#ContentWritingChat April 12 2016 Recap: How to Create Your Most Engaging Brand Videos

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#ContentWritingChat April 12 2016 Recap: How to Create Your Most Engaging Brand Videos

If you missed #ContentWritingChat this week, then you missed an amazing conversation all about online video creation and marketing techniques. Video content continues to grow in popularity online, with more brands joining YouTube or using live streaming apps. If you want to learn how to best utilize video content for your brand, read on for a full recap of this week’s chat! #ContentWritingChat April 12 2016 Recap: How to Create Your Most Engaging Brand Videos Join us Tuesday, April 12th for #ContentWritingChat at 10 AM CDT. Guest host: @michaelkinney. pic.twitter.com/K4l8g7iGAK — Express Writers (@ExpWriters) April 5, 2016 Award winning broadcaster and video expert, Michael Kinney, joined us as our guest host this week. Michael has been a regular at #ContentWritingChat and we were thrilled to have him share his expertise with us. He has over 25 years of professional television production experience and he shared some fantastic insight throughout the chat. Q1: How can you tell your brand’s story through video? Telling your brand story is the best way to connect with your audience and allow them to get to know you and what you do. But how can you tell your story more effectively through video? Check out these tips: A1: Do video interviews with people behind the brand to discover their WHY, their motivations, beyond profit. #ContentWritingChat — Michael Kinney (@michaelkinney) April 12, 2016 A1: AUTHENTICALLY SHOW how the brand affects customers and fans using video case studies, profiles, testimonials. #ContentWritingChat — Michael Kinney (@michaelkinney) April 12, 2016 Michael suggests doing video interviews with the people behind the brand. This gives your audience the opportunity to get to know you better and also help them understand WHY you do what you do. Be sure to show how your brand is impacting customers and fans. Case studies, profiles, and testimonials are great for this. A1. Give people an inside look at you/your team and show them how passionate you are! #contentwritingchat — Kristen Dunleavy (@KristenWritesIt) April 12, 2016 Kristen agrees that giving your audience an inside look into your brand is a must. It’s the best way to show them how passionate you are! A1: Show your personality and who you are. People want to see you #ContentWritingChat — Searcy Sledge (@SearcySledge) April 12, 2016 As Searcy said, show your personality. Don’t be afraid to just be yourself. Your audience wants to get to know the real you. A1) Like all storytelling, best to show instead of tell. Video can focus not on you but on the characters of your story. #ContentWritingChat — Jeremy Bond (@JeremyDBond) April 12, 2016 Jeremy said to turn the focus to the characters of the story instead of making it all about you. .@ExpWriters #ContentWritingChat A1. Videos work well in establishing a strong emotional connection with the brand in consumers’ minds. — Pratik Mohapatra (@mohapatrapratik) April 12, 2016 One important thing to remember about videos, as Pratik mentioned: Establish a strong emotional connection. Build that connection with your audience and they’ll be sure to stick around. A1. Know it well, tell it better. Clear communication of your message is key. Touch hearts, not wallets. #ContentWritingChat @ExpWriters — Co-op Social (@co_opsocial) April 12, 2016 Co-op Social said it best: Touch hearts, not wallets. Q2: What are best practices for writing/developing engaging, outstanding video scripts? When it comes to video content, you need to make sure you’re grabbing the attention of your audience right off the bat. Creating a script ahead of time can really help with this. Here’s how to engage your audience with amazing video: A2: Write for the ear, not the eye. Use simple, concrete, active, conversational language. #ContentWritingChat — Michael Kinney (@michaelkinney) April 12, 2016 As Michael said, you need to write for the ear, not the eye. Speak in a way that is natural and conversational. Your words show flow easily. A) Be concise, both in terms of the content and the length of the video. Nobody will watch a video that drags on. #contentwritingchat — Kyle Murray (@TheKyleMurray) April 12, 2016 Kyle said to keep it concise when considering your content and the length of your video. Your audience will not stick around for a video where you’re rambling on. Stay focused and get to the point! A2. Speak your audience’s language, get to the point and let the visuals do the legwork. #contentwritingchat — Kristen Dunleavy (@KristenWritesIt) April 12, 2016 A2 Short and crisp, speak in your #Demographics language #ContentWritingChat https://t.co/NJIk90T6Z2 — Varun Kumar (@varunkr842) April 12, 2016 Kristen and Varun remind us to consider our audience when creating video content. You need to speak in language that your audience will relate to. A2: Don’t use jargon and corporate-speak. #contentwritingchat — Laura Powell (@dailysuitcase) April 12, 2016 Laura says to ditch the jargon and corporate-speak. This all goes back to knowing and understanding your audience. You need to speak in a way they will understand. A1b) Captions/subtitles in video. Not all will want or be able to hear your video with the sound (i.e. in an office) #ContentWritingChat — Jim Carter (@MSLJim) April 12, 2016 A great tip from Jim: Don’t forget to include captions/subtitles in your videos. Keep in mind that some people may not be able to listen due to their location. Having subtitles allows them to get your content without hearing the sound. Also, this helps you cater to hearing-impaired audiences as well. Q3: What are the ideal video formats and lengths for your audience? When you’re creating video content you need to consider the format and the length. How do you know what will work for your audience? A3: “Formats” can also mean the way you deliver your video: live-action, on-camera, PPT, Screencast #ContentWritingChat — Michael Kinney (@michaelkinney) April 12, 2016 A3: Can also mean the genre of video production: vlog, interview, instructional, demo, documentary, news-style. #ContentWritingChat — Michael Kinney (@michaelkinney) April 12, 2016 As Michael knows, video formats can vary. You can go for live-action, screencast, vlogs, interviews, documentaries, etc. There are so … Read more

#ContentWritingChat April 5 2016 Recap: Strategies to Hone In On & Tell Your Best Brand Story

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#ContentWritingChat April 5 2016 Recap: Strategies to Hone In On & Tell Your Best Brand Story

Did you miss #ContentWritingChat this week? Never fear! We have a full recap of Tuesday’s chat where we talked all about honing in on your brand story. Let’s dive in and review some of the tips that were shared this week! #ContentWritingChat April 5 2016 Recap: Strategies to Hone In On & Tell Your Best Brand Story Join us Tuesday, April 5th for #ContentWritingChat at 10 AM CDT. Guest host: Marketing Consultant, @maybudz! pic.twitter.com/uQVbnWp1se — Express Writers (@ExpWriters) March 29, 2016 Tamara Budz joined us as our guest host this week. She is a marketing consultant and brand storyteller/content marketer who owns the Silver Shade Group. Q1: Define brand storytelling. What exactly is brand storytelling? Julia, Tamara, Brittany, and Hannah all chimed in with great answers for our first question. A1 What does YOUR brand solve for people? What are customers saying? Tell your best authentic story = brand storytelling #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) April 5, 2016 As Julia mentioned, you want to focus on what your brand solves for people. What pain points are you helping them with? And what exactly are your customers saying about you and your brand? @JeremyDBond @RadioMS @varunkr842 @ExpWriters Or about integrating them into your story or vice versa. How can you help? #ContentWritingChat — Tamara Budz (@maybudz) April 5, 2016 Similarly to what Julia said, Tamara reminded us that we need to ask ourselves: How can you help your audience? A1. It’s everything that make you, you. It’s your past, present and future. Reputation. Connection. Story. #ContentWritingChat — Brittany Brander (@BrittanyBrander) April 5, 2016 Brittany shared a great answer. Your brand story is your past, present, and future. It’s about your reputation and the connections that you make with your audience. A1: Sharing a brand message in a meaningful and entertaining way #ContentWritingChat #Branding — Hannah Chapple (@HannahChapple) April 5, 2016 Hannah said brand storytelling is about sharing your message in a meaningful and entertaining way. You need to make sure you’re speaking to your audience. Q2: What makes a strong brand story? Now that you know what brand storytelling is, what exactly makes a strong brand story? A2. A strong brand storyline includes three, key parts: authenticity, relevance, and connectivity. #ContentWritingChat @writingchat #smm — Co-op Social (@co_opsocial) April 5, 2016 Co-Op Social was spot on with their answer. A strong brand story includes authenticity, relevance, and connectivity. You need to be authentic, your story should be relevant to your brand and your audience, and it should form a connection with your audience. A2. Once you know who you are, connect with people, be human, remember your values and be grounded in your integrity. #ContentWritingChat — Brittany Brander (@BrittanyBrander) April 5, 2016 As Brittany said, remember your values. Integrity is important to everything you do within your brand. A2 Authenticity + next: customer-centric! Focus on THEM, not YOU. Tell a story they feel personally vested in! #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) April 5, 2016 A2-One that integrates your audience. They should be part of your journey in some way. #branding #ContentWritingChat https://t.co/Ja3YnuRDWu — Jeremy Bond (@JeremyDBond) April 5, 2016 Julia and Jeremy were on the same page with their answers. Both of them expressed the importance of focusing on your audience. Get them involved in your story and make sure it’s one they’ll feel drawn to. A2 A deep understanding of your audience. Understand their painpoints, interests, influences & craft content to reflect #ContentWritingChat — Hannah Chapple (@HannahChapple) April 5, 2016 Hannah said it’s important to understand the pain points of your audience, as well as their interests. Knowing these things can help you create the right content for them. A2: The human elements (people) & struggles behind the story of a brand are what make it compelling #ContentWritingChat — Andrew Dennis (@AndrewDennis33) April 5, 2016 Andrew said to focus on the people. Don’t be afraid to share the struggles behind the story of your brand because that can be compelling and relatable for your audience. Q3: What are the benefits of storytelling for a brand in today’s era? Developing and telling your story can have some major benefits for your brand. Check out these answers from Kim, Hannah, Michael, and Alberto. A3: Again, it’s how you connect to people. Marketing today is all about the connection to the individidual. #ContentWritingChat — McKinney & Assocs (@McKPR) April 5, 2016 A3- A big benefit is it can humanize your brand. And if done right, will build meaningful connections with your target. #ContentWritingChat — Hannah Chapple (@HannahChapple) April 5, 2016 As Kim from McKinney & Associates and Hannah both said, it’s all about developing a connection with your audience. Your story needs to draw them in and help you start forming a relationship. A3: Benefits arise from brand recall & memorability as “humans are hard-wired to absorb stories” #ContentWritingChat https://t.co/Z7PB0d9IGT — Michael Stricker (@RadioMS) April 5, 2016 A great answer from Michael: Your brand story is what will make you memorable if you tell a good one! A3 @ExpWriters Behind every Story are persons, not brands or logos or business cards #ContentWritingChat — Alberto Gómez (@alberMoire) April 5, 2016 As Alberto said, there are people behind every story, not brands, logos, or business cards. Focus on telling your story and humanizing your brand. Q4: How do you find/discover your authentic stories to tell? To find/discover your authentic stories, it sounds like most of the people in the chat agreed: look to your customers. A4 What are your customers saying? What’s their story of how you helped them? <<lots of great storytelling fodder! #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) April 5, 2016 @palkoviz That second piece, listening to customers, can offer valuable information. They’ll tell you what they need. #ContentWritingChat — Tamara Budz (@maybudz) April 5, 2016 Pay attention to what your customers are saying. They can provide you with valuable advice. As Julia said, find out how you’ve been able to help your audience. Tamara agreed. She said your customers will tell you what they need. … Read more

#ContentWritingChat March 29 2016 Recap: How to Develop Your Voice in Content Marketing

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#ContentWritingChat March 29 2016 Recap: How to Develop Your Voice in Content Marketing

Did you miss #ContentWritingChat this week? Or maybe you just wanted to check out some of the highlights from Tuesday’s chat? Either way, there’s no need to worry. We have you covered! Unfortunately, our scheduled guest host was not able to make it to the chat, but our awesome CEO, Julia McCoy, stepped in as our host for the week. She joined us as we talked all about How to Develop Your Voice in Content Marketing. Now, let’s dive into the recap! Q1: Why is finding your voice and story so important in content marketing? Finding your voice and your story is important when it comes to content marketing. You need to be yourself in order to be unique and stand out from the crowd. Here’s what Julia, Sarah from ThinkSEM, Andrew, Kyle, and Michael had to say. A1 Fact: Without a clear voice & story unique to YOU, you won’t stand out. There’s a sea of content out there #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) March 29, 2016 As Julia pointed out, there’s a ton of content on the web today. If you want your content to stand out from the rest, you need to develop your voice and infuse your writing with it. A1: If you don’t know your own voice/story, how can you reach the right audience & help them? #ContentWritingChat https://t.co/mVdKkB3615 — ThinkSEM (@ThinkSEM) March 29, 2016 Sarah mentioned that knowing your voice and your story can actually help you reach the right audience. Your voice is important when it comes to attracting your target market to your content. A1: Your personal voice and story are what will engage your audience and bring them in #ContentWritingChat — Andrew Dennis (@AndrewDennis33) March 29, 2016 A1) Without a unique voice and story, your material will lack the drawing power necessary to get people to listen/read. #ContentWritingChat — Kyle Murray (@TheKyleMurray) March 29, 2016 Andrew and Kyle both know the importance of finding your voice when it comes to content marketing. They agreed that using your personal voice will help draw people to you and your content. A1: Cacophony! Genuine beats the insincere, manipulative stuff in the name of Content Mktg #ContentWritingChat https://t.co/XdJqJ9eUOL — Michael Stricker (@RadioMS) March 29, 2016 A great piece of advice from Michael: be genuine! Don’t try to copy someone else or be manipulative. You need to be true to who you are. Q2: How can brands and businesses hone in on their voice? Now that you know why finding your voice is so important, how do you figure out what your voice really is? Check out these tips: A2 a) Research. Who are you talking to? b) Once you know your audience, write for them. c) Exist where they are. #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) March 29, 2016 Julia knows that research is key when it comes to finding your voice! Get to know your audience and develop content specifically for them. A2. #Brands & businesses need to know who they are and what they stand for in order for them to hone in on their voice. #Contentwritingchat — Village Print&Media (@village_print) March 29, 2016 A2: Start with your core values as a business & always keep these in mind & let them guide your writing (1/2) #contentwritingchat — Andrew Dennis (@AndrewDennis33) March 29, 2016 Both Village Print & Media and Andrew agreed that part of developing your voice comes from knowing the core values behind your brand. What does your brand stand for? A2: Track what style of voice engages your users. Know your buyer persona and appeal to them. #ContentWritingChat — Ryan Clutter (@Ryan1SEO) March 29, 2016 Ryan shared a great tip with his answer: keep track of what your audience is engaging with. When you get to know your audience and you understand what kind of content resonates with them, it can help you in developing your voice and story. Q3: What are some key tactics to creating great content today? Do you want to start creating better content? Take a look at some of these tips that were shared during Tuesday’s chat and start implementing them as part of your content strategy: A3 Tactics / rather, fundamentals: time, investment, creativity, genius, storytelling… great content isn’t simple! #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) March 29, 2016 Julia summed it all up with her answer! The keys to creating great content include time, investment, creativity, genius, and storytelling. A3: I would say #1 is audience research. Work hard to find out what your audience needs/wants & deliver it for them #contentwritingchat — Andrew Dennis (@AndrewDennis33) March 29, 2016 A3: 1) Know what audience needs to hear, 2) How they need to hear it, 3) WHERE they want it #ContentWritingChat https://t.co/8z8ofA9Lt6 — ThinkSEM (@ThinkSEM) March 29, 2016 As Andrew and Sarah pointed out, you need to do some research on your audience if you want to create great content. After all, you’re creating it for them! Figure out what they want and need and how you plan to deliver it to them. Then, you just have to go for it! A3) Write pieces that not only inform ppl, but also leave them with new questions & make them think! They’ll want more #ContentWritingChat — Liliana GH (@Liliholl) March 29, 2016 As Liliana said, great content is informative, but you should also leave your audience wanting more. That’s the key to coming them back every single time. A3) Provide a unique POV on a current event or topic.Stay up to date in your industry! That is vital! #ContentWritingChat — Kyle Murray (@TheKyleMurray) March 29, 2016 A3. Follow trends and make your content engaging for your audience. #contentwritingchat — Village Print&Media (@village_print) March 29, 2016 Another great tip is to stay updated on current events and trends. (Both Kyle and Village Print & Media know this is a must!) As Kyle said, you just need to make sure you put your own unique spin on it. Share your thoughts and opinions as a way to add … Read more

#ContentWritingChat March 22 Recap: Strategies for Finding/Creating Great Media to Go With Your Content with Kelsey Jones

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#ContentWritingChat March 22 Recap: Strategies for Finding/Creating Great Media to Go With Your Content with Kelsey Jones

Did you miss this week’s #ContentWritingChat? Well, you’re in luck because we have a full recap! We talked all about finding and creating media (images, videos, and audio) to go with your content. Keep reading for some of the highlights from the chat and start implementing these tips into your online presence. #ContentWritingChat March 22 2016 Recap: Strategies for Finding/Creating Great Media to Go With Your Content Join us Tuesday, March 22nd at 10 AM CDT for #ContentWritingChat with @wonderwall7 as our guest host! pic.twitter.com/wTvS9LZvjF — Express Writers (@ExpWriters) March 15, 2016 For this week’s chat, our guest host was Kelsey Jones. Kelsey is a Marketing Strategist and the Executive Editor at Search Engine Journal, where our CEO Julia is a guest contributor. We love SEJ and we were honored to have Kelsey join us! She shared her best tips on creating great media to go along with your blog posts, social media, and more – our hour was packed full with information! Headed out. First time I have to leave my own chat LOL 🙁 But my sick baby needs me! #ContentWritingChat is in good hands w/ @redheadrachel — Julia McCoy (@JuliaEMcCoy) March 22, 2016 Julia was unable to make it, unfortunately, due to her baby toddler being sick – but we still managed to have fun. 😉 Q1: How do you find or create the perfect video/image/audio? When we’re creating media, we always want to ensure it’s our absolute best! How do you do that? It seems the participants of Tuesday’s chat were pretty unanimous with their answers. A1 It takes time to figure out what works best w/audience. Find a tool that makes it easy to search for media. #contentwritingchat — Kelsey Jones (@wonderwall7) March 22, 2016 A1. We create the perfect video/image by planning out what kind of message are we trying to get across to our audience. #contentwritingchat — Village Print&Media (@village_print) March 22, 2016 A1- I monitor what styles have resonated w/ key my audience, then use free sources like https://t.co/V6j1VlFCXi, Canva #contentwritingchat — Hannah Chapple (@HannahChapple) March 22, 2016 Kelsey, Village Print & Media, and Hannah all agree that you need to keep your audience in mind when creating images, videos, and audio content. Your audience is the most important thing and you want to ensure you’re creating media that will resonate with them. Plan your message and figure out what your audience is most drawn to. Q2: What are some tips on creating great images to share in blog posts? When it comes to blog posts, it’s important to add at least one image to your written content. A great image will help get your audience’s attention and keep them interested. To create amazing images for your next posts, read these tips: A2) They have to be a reflection of your content and eye catching. #ContentWritingChat — Liliana GH (@Liliholl) March 22, 2016 A2: Make sure the image you select for your #Blog is as closely relevant as possible to the content of the post itself. #ContentWritingChat — Amel Mehenaoui (@amelm) March 22, 2016 Liliana and Amel are spot on! Make sure the images you create for your posts are actually related to your written content. You can’t just put any old image together. It needs to complement your post. A2- I have 3 tips. 1. the featured image needs to relate 2. Learn-test-optimize: try new image styles 3. be on brand #contentwritingchat — Hannah Chapple (@HannahChapple) March 22, 2016 Hannah offered some good advice with her answer: Learn, test, optimize. Don’t be afraid to try new things to see how your audience responds. You just want to make sure you always stay on brand! A2. The other thing I would share is compress your images to increase your blog’s response time. #ContentWritingChat — Brittany Brander (@BrittanyBrander) March 22, 2016 Make sure you don’t go overboard with your images! As Brittany pointed out, images that are too large can slow down your page loading time. If your page takes too long to load, you risk losing out on potential readers who don’t want to wait. A2: Pull the strongest quotes from your post and turn them into images instead of bolding them. Helps for skimming, too #ContentWritingChat — Kate Smith (@SmittyQ14) March 22, 2016 If you’re looking for another way to step-up your images within blog posts, try Kate’s tip! She recommends creating graphics out of some of the strongest quotes within your posts. It’s a great way to ensure they stand out and are seen by your audience. Q3: What are some tips on creating great images to share on social media? It’s important to have a great image to include with your social media posts because it helps your content stand out in a busy timeline. Kelsey, ThinkSEM, Varun, Village Print & Media, and Partha all shared some helpful tips: A3 Fonts play a HUGE part in initial impression. It can clearly show your company culture, personality, etc. #ContentWritingChat — Kelsey Jones (@wonderwall7) March 22, 2016 When creating images, you should always keep Kelsey’s advice in mind. Use the right kind of fonts for your brand/business. Fonts convey a certain personality and you want to make sure you’re using the right ones for your images. For example, fun and playful fonts won’t be the best fit for a corporate company, but work well for a creative business. A3: Use the optimal “sizing” for each platform. Know what resonates w/your audience #ContentWritingChat https://t.co/f6CjL4ocB4 — ThinkSEM (@ThinkSEM) March 22, 2016 A3 Always stick to #Socialmedia image size guideline for optimized view on every device #ContentWritingChat https://t.co/8oGKHRWui5 — Varun Kumar (@varunkr842) March 22, 2016 As ThinkSEM and Varun said, make sure you keep sizing in mind when creating images for social media. Each platform has guidelines when it comes to an ideal size for graphics. Figure out which sizes work best for each platform and make sure you design accordingly! A3. Grasp the attention of your audience. Make sure your images are relatable, … Read more

#ContentWritingChat March 15 2016 Recap: Strategies to Maximize Your Outreach on Social Media

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#ContentWritingChat March 15 2016 Recap: Strategies to Maximize Your Outreach on Social Media

Did you miss this week’s #ContentWritingChat? If so, there’s no need to worry because we have you covered with a full recap! We talked all about social media this week and our chat participants shared some amazing tips. If you’re looking to boost your presence on Twitter, Facebook, LinkedIn, and more, keep on reading. #ContentWritingChat March 15 2016 Recap: Strategies to Maximize Your Outreach on Social Media Join us Tuesday, March 15th at 10 AM CST for #ContentWritingChat with @shane_barker as our guest host! pic.twitter.com/W52948pFuo — Express Writers (@ExpWriters) March 8, 2016 Our guest host this week was the one and only Shane Barker: a #1 ranked Digital Strategist in social media, a major influencer in the social media marketing space, and a consultant that works with clients providing them with SEO and Internet marketing advice and strategies. You can learn more about him on his website, ShaneBarker.com. Q1: What are steps every brand/business should take when starting out on social media? Whether you’re just starting out on social media or you’ve been at it for a while now, there’s still plenty to learn from the responses to our first question. Shane, Netvantage Marketing, Jessica, and Ai all chimed in with great answers. A1) Test multiple social media platforms and see if building a community there makes sense. #ContentWritingChat — Shane Barker (@shane_barker) March 15, 2016 As Shane mentioned, it’s wise test multiple platforms to see if they’ll work for you. Remember that you don’t have to be on every social media platform available. Instead, you should invest your time and energy into the platforms your target audience is using. A1: Be sure to fill our your profiles completely. Use a recognizable/well-branded profile image. #contentwritingchat — Netvantage Marketing (@netvantage) March 15, 2016 When you create a social media profile, don’t forget to add all the necessary information. Write a bio, upload a cover photo (on applicable platforms), and choose a great profile image. As Jessica and Ai pointed out, it’s all about building relationships. Don’t be afraid to dive in and start talking to people. Make connections by starting conversations with new people. You can’t start selling right away. You have to build trust first. A1: Get to know your people by personally reaching out, engagement w/ PURPOSE @ExpWriters #ContentWritingChat — Jessica Smith (@coachJessness) March 15, 2016 A1: Don’t use social as a way to sell but to build relationships and communities, which can lead to sales #ContentWritingChat — Ai Zhang (@aiaddysonzhang) March 15, 2016 Q2: Which social media platforms are best to be on in 2016 and beyond? New platforms are always on the horizon when it comes to social media. So, how do you know which ones are worthwhile to be on? Shane and Dagmar both offered up some great advice. When you’re trying to decide which platforms to build a presence on, consider your audience as well as the product/service you provide. You want to make sure you invest your time in platforms where your audience is spending time if you want them to help grow your brand/business. A2) This all depends on your product/service you provide & how willing the business owner is to create content & engage. #ContentWritingChat — Shane Barker (@shane_barker) March 15, 2016 A2) Depends on: your niche; the ideal client you want to attract; what media you enjoy using: text, images, video, audio #contentwritingchat — Dagmar Gatell (@DagmarGatell) March 15, 2016 Don’t forget about what’s most enjoyable to you, too! For example, if you’re great on video, build a presence on Periscope, Blab, or Snapchat. Our CEO, Julia, knows some of the best platforms to be on are the tried and true favorites like Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Google+. Even though they have all been around for a long time now, they’re still worthwhile. Newer video platforms such as Periscope and Blab continue to increase in popularity though. A2 Facebook and Twitter are top. Instagram, LinkedIn, Pinterest, G+, Periscope, Blab #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) March 15, 2016 Q3: What are a few strategies for success on Twitter? Here at Express Writers, we love Twitter! It’s one of our favorite social media platforms to use and connect with our audience. If you want to step-up your Twitter presence, check out these tips. Shane recommends utilizing Twitter Lists. Lists are a great way to create a curated timeline of people whose updates you don’t want to miss. A3) I would recommend using Twitter Lists to organize your people. You can organize them by groups, events or location. #ContentWritingChat — Shane Barker (@shane_barker) March 15, 2016 Try creating a few Twitter Lists for yourself! You can have lists based on a certain topic, a select group of people, or even potential clients you want to build relationships with. A3 Use for networking, research, provide useful info – not direct selling. Build relationships #ContentWritingChat https://t.co/8ykCfo1XxO — Grenae Thompson (@DGGT) March 15, 2016 A3. Engage with both individuals & brands, join conversations already happening in your space. #contentwritingchat — Kristen Dunleavy (@KristenWritesIt) March 15, 2016 Both Grenae and Kristen know the importance of building relationships on Twitter. Put yourself out there and start connecting with new people! You just might find your next clients or customers or even a new friend. A3: Twitter chats; it’s learning and engagement in one spot. #contentwritingchat — Netvantage Marketing (@netvantage) March 15, 2016 And much like Netvantage Marketing, it’s no secret that we love Twitter chats! Not only are they a great place to connect with new people, but many are quite informative! Q4: Name some best practices for Facebook outreach. Facebook’s algorithm can make it tricky to get eyes on the content you post. Put these tips to use for a better Facebook strategy. A4) Make content that resonates with your audience. Link dropping doesn’t cut it anymore. Competition is stiff. #ContentWritingChat — Kyle Murray (@TheKyleMurray) March 15, 2016 Kyle shared some great advice when he said to create content that resonates with your audience. When it comes … Read more

#ContentWritingChat March 8 2016 Recap: Best Practices for Content Curation in 2016

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#ContentWritingChat March 8 2016 Recap: Best Practices for Content Curation in 2016

We had so many new participants in this week’s Content Writing Chat – we couldn’t have been more thrilled with the turn out. Lots of new faces joined us. We were even a trending topic in the USA again, reaching our highest rank so far: #40! #ContentWritingChat is now trending in USA, ranking 40 — TT Mobile US (@TTMobile_us) March 8, 2016 If you missed it, there’s no need to worry because we have a recap of some of the best tweets of the chat. Keep reading to learn all about content curation! #ContentWritingChat March 8 2016 Recap: Best Practices for Content Curation in 2016 Join us Tuesday, March 8th at 10 AM CST for #ContentWritingChat with @gdecugis as our guest host! pic.twitter.com/wzsn0M7Czf — Express Writers (@ExpWriters) March 1, 2016 Our guest host for this week’s chat was Guillaume Decugis. Guillaume is the Co-Founder and CEO of Scoop.it, and an all-around awesome entrepreneur and influencer in the content marketing space. Julia has interviewed him previously on G+ Hangouts and Blab. He joined us to share his thoughts on best practices for content curation in 2016. Q1: Describe content curation and what it’s all about. #ContentWritingChat pic.twitter.com/8QXwcKBnUk — ContentWritingChat (@writingchat) March 8, 2016 What is content curation exactly? Guillaume, Kristen, Kyle, and Grenae all chimed in with great answers for our first question! @writingchat A1: so content curation is about discovering, selecting, enriching and publishing relevant content. #contentwritingchat — Guillaume Decugis (@gdecugis) March 8, 2016 A1. Content curation happens when you sift through the world of content, find posts relevant to your audience & share! #contentwritingchat — Kristen Dunleavy (@KristenWritesIt) March 8, 2016 A1 Curation adds your own insights, examples, experience w/someone else’s content #ContentWritingChat https://t.co/KWhPZf2h0p — Grenae Thompson (@DGGT) March 8, 2016 A1) Content is reflection of your values, concerns abt the world you live in. Curation is a method to advance the convo #ContentWritingChat — Kyle Murray (@TheKyleMurray) March 8, 2016 It’s all about discovering and publishing content that is relevant to your audience. Grenae said you should add your own insights, examples, and experience when sharing content from others. As Kyle mentioned, it’s a good way to advance the conversation. Q2: How does content curation fit into content creation? #ContentWritingChat pic.twitter.com/E2EJ69H5gp — ContentWritingChat (@writingchat) March 8, 2016 A2: so a good way to see it is as continuum: nobody’s 100% creating and nobody’s 100% curating. We all do a mix. #contentwritingchat — Guillaume Decugis (@gdecugis) March 8, 2016 A2) Key to being a thought/industry leader: not only make polished, relevant content, but to promote others who do same. #ContentWritingChat — Kyle Murray (@TheKyleMurray) March 8, 2016 It seems everyone agrees: you can’t have creation without curation! Guillaume mentioned that we should all have a balance between creating content and curating content. Kyle said it’s important to create great content ourselves, but to also promote others who are creating great content as well. Even our CEO, Julia, agrees. She said she can’t create without curation. Curating amazing content can be a huge source of inspiration! A2 As a content creator, I CANNOT create without curation. Finding/curating great content/news/etc is huge inspiration #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) March 8, 2016 Q3: What is a good mix of content creation and curation? (80/20, etc.?) #ContentWritingChat pic.twitter.com/AFuYlcnfRU — ContentWritingChat (@writingchat) March 8, 2016 A3: There is no golden rule. My own rule: create as long as you’re good; curate the rest to reach your content goals. #contentwritingchat — Guillaume Decugis (@gdecugis) March 8, 2016 A3 Balance is KEY. Don’t overdo curation; add your voice. That said, share others’ great content consistently! #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) March 8, 2016 A2c I prefer a 60 Creation/40 curation mix, but the ultimate goal is that all content is 90% useful/10% promo #ContentWritingChat — Chris Bell (@riskycontent) March 8, 2016 A3) I’d say follow the “two ears, one mouth” rule: Listen more, talk less. Something like 60/40 or even 70/30. #ContentWritingChat — Kyle Murray (@TheKyleMurray) March 8, 2016 Although Guillaume and Julia don’t have a specific ratio they follow, they both recognize that balance is KEY. Provide your audience with a mix of valuable content from you and from other sources. Both Chris and Kyle are fans of a 60/40 ratio. Your goal should always be to give your audience useful content and to tune in to what others are saying. A3)Whatever the balance, using curated content shows you care about what others are saying. Can’t just be our own voice. #ContentWritingChat — Jeremy Bond (@JeremyDBond) March 8, 2016 And as Jeremy said, curation shows that you care about what others are saying. You let others know that you’re listening when their content is part of your curation. Q4: What are some ways to find great content to curate? #ContentWritingChat pic.twitter.com/ePQToeLhc6 — ContentWritingChat (@writingchat) March 8, 2016 A4: Where does your audience get their information from? That is a good place to start. #contentwritingchat — Netvantage Marketing (@netvantage) March 8, 2016 A4: But also email newsletters you can subscribe to from influential blogs in your industry. #contentwritingchat — Guillaume Decugis (@gdecugis) March 8, 2016 A4. I <3 @feedly & @paper_li for finding great content to curate. #contentwritingchat — Kristen Dunleavy (@KristenWritesIt) March 8, 2016 A4 I use #TwitterLists, my email subscription, tried few tools including @scoopit #contentwritingchat https://t.co/Yg5bnNhw7n — Varun Kumar ☺ (@varunkr842) March 8, 2016 A4: Follow your favourite hashtag, sign up to newsletters, blogs and updates on @feedly or @reddit #contentwritingchat — Tajah Brown (@Tajah_Brown) March 8, 2016 We received a ton of suggestions for great content curation tips from everyone in the chat on Tuesday! As Netvantage Marketing said, you should consider where your audience is getting their information. Check out the websites and sources they’re reading. Guillaume mentioned using his tool, Scoop.it, but also said email newsletters are a great place to find content. Make sure you’re subscribed to some of the influential blogs within your industry to see what people are talking about! Kristen is a fan of Feedly and Paper.li. Varun … Read more

#ContentWritingChat March 1 2016 Recap: How to Level Up Your Content Writing Career

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#ContentWritingChat March 1 2016 Recap: How to Level Up Your Content Writing Career

Did you miss #ContentWritingChat this week? You’re in the right spot, because I’ve put together a recap of some of the best tweets from Tuesday’s chat all about How to Level Up Your Content Writing Career. Ready to learn? Let’s dive in! #ContentWritingChat March 1 2016 Recap: How to Level Up Your Content Writing Career Join us Tuesday, March 1st at 10 AM CST for #ContentWritingChat with @irishtara as our guest host! pic.twitter.com/hx6687UrfO — Express Writers (@ExpWriters) February 23, 2016 This week, our guest host was Tara Clapper. Tara is the Blog Editor over at SEMrush and the Senior Editor at The Geek Initiative. (She’s also a moderator on Julia’s Facebook group: Learn Online Writing.) She joined us to talk about building your career as a content writer. Our chat this week was amazing. We had lots of new participants and a ton of energy going during the chat. It was hard to keep up with all the participation! Some of the fun kudos shared: At 11am EST, join #ContentWritingChat! w @JuliaEMcCoy and the team from ExpressWriters – the fastest minds and flaming keyboards on Twitter! — Michael Stricker (@RadioMS) March 1, 2016 Wow.. I’m loving the energy, thoughts and conversation today at #ContentWritingChat!! ?? — Julia McCoy (@JuliaEMcCoy) March 1, 2016 Thanks, @ExpWriters team, @JuliaEMcCoy & @irishtara Fantastic Learning Experience today! Well done! #ContentWritingChat — Grenae Thompson (@DGGT) March 1, 2016 What an awesome #ContentWritingChat today! Thanks to the @ExpWriters and @semrush teams (& alums) for the support! — Tara M. Clapper (@irishtara) March 1, 2016 The SEMrush team was kind enough to share an offer for our participants, too: For today’s chat – Try out 2 week trial of SEMrush & generate great ideas for your writing https://t.co/h2NC3QMr9b #ContentWritingChat — Pat Whalen (@2patwhalen) March 1, 2016 Now, let’s get into the recap of the chat questions and leading answers! Q1: What are some tips on switching to a freelance career? #ContentWritingChat pic.twitter.com/7eCwr4UZT8 — ContentWritingChat (@writingchat) March 1, 2016 A1: First tip: Lots of eggs, lots of baskets. Don’t rely on any one employer – freelance OR full time. #ContentWritingChat — Tara M. Clapper (@irishtara) March 1, 2016 A1 Start b4 you quit your 9-5! Start forging relationships, getting clients + paid work, & developing your side biz now. #contentwritingchat — Kathleen Garvin (@itskgarvin) March 1, 2016 A1 A good starter article >> 5 Things Every Freelance Writer Should Know Before Typing One Word https://t.co/wk7tCqjBSi #contentwritingchat — Kathleen Garvin (@itskgarvin) March 1, 2016 Tara gave some great advice for anyone looking to switch to a freelance career. Don’t rely on just one employer. You never know how things will go and you want to make sure you have other options. As Kathleen said, you should get started NOW. Don’t quit your 9-5 job before you’ve established yourself in your freelancing career. A1 I waited 1-2 months to ramp up writing gigs + income to replace my min.wage job, then I quit everything to write. #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) March 1, 2016 Julia, our CEO, didn’t quit her minimum wage job for writing cold turkey either. Build up your portfolio and start connecting with contacts first before you make the leap. A1: Learn how to negotiate. Don’t undervalue your work. Be willing to walk away if not getting fairly compensated. #ContentWritingChat — Laura Powell (@dailysuitcase) March 1, 2016 Laura gave some sound advice on staying firm to your rates, too. Q2: How do you know content writing could be YOUR career? #ContentWritingChat pic.twitter.com/IvS4HIfyLA — ContentWritingChat (@writingchat) March 1, 2016 A2: If you <3 side gigs, you don’t mind managing the business end of things, and writing is all you do, it’s destiny. #ContentWritingChat — Tara M. Clapper (@irishtara) March 1, 2016 Q2: you don’t know Content Writing COULD be your career, you know it MUST BE your calling, your obsession! #ContentWritingChat — Michael Stricker (@RadioMS) March 1, 2016 A2. Simple: if you LOVE to write. Passion is #1, skills can be taught. Why I’m in content marketing = love for writing #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) March 1, 2016 If you’re wondering if content writing is the career for you, here’s how to tell: Make sure you’re fine with managing the business side of things. You are going to be responsible for finding clients and landing jobs. It’s all on you! And as Michael said, content writing needs to be your calling. You must have a passion for it in order to succeed! Q3: What are key skills good content writers should know today? #ContentWritingChat pic.twitter.com/Wl1ocoAFQ4 — ContentWritingChat (@writingchat) March 1, 2016 A3: Content #writers should know: basic #SEO, 2-3 niche topics, how to format and edit in Word using revisions tool. #ContentWritingChat — Tara M. Clapper (@irishtara) March 1, 2016 A3 How to research, good writing/editing skills, tuned in to market/audience, deadline oriented #ContentWritingChat https://t.co/fDzeZJiu89 — Grenae Thompson (@DGGT) March 1, 2016 A3: Necessary skills are self-editing, #SEO and how to engage people through storytelling #contentwritingchat — Ashby Strauch (@ashbystrauch) March 1, 2016 We got some great tips from people in the chat about what skills content writers need to have! As Tara pointed out, you need to know the basics of SEO. Taking the time to optimize your posts for search engines is so important if you want to make sure your content gets seen. (And you do!) Grenae said you also need to know how to research and be able to meet deadlines. And as Ashby said, a good content writer needs to be able to engage his/her audience through storytelling. Storytelling is key to great writing to keep your audience interested and reading until the very end. A3 First, good writing skills (grammar, nuance, flow). Secondly, online & audience optimization (ie, SEO vs social) #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) March 1, 2016 A3 Writing a good headline is essential! Practice makes perfect. I’ve written 500+ and still learning best phrasing #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) March 1, 2016 Julia points out that great headline … Read more

#ContentWritingChat February 23 2016 Recap: Strategies for Rising Above the Noise With Your Content

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#ContentWritingChat February 23 2016 Recap: Strategies for Rising Above the Noise With Your Content

If you missed this week’s #ContentWritingChat, there’s no need to worry. I have you covered with a recap of some of the best tweets from the chat. Our topic was Strategies for Rising Above the Noise With Your Content with a wonderful guest host, Carrie Morgan. If you want to learn how to create better content that stands out, keep on reading! #ContentWritingChat February 23 2016 Recap: Strategies for Rising Above the Noise With Your Content Join us Tuesday, February 23rd at 10 AM CST for #ContentWritingChat with @morgancarrie as our guest host! pic.twitter.com/KNQaQs8ico — Express Writers (@ExpWriters) February 20, 2016 Our guest host this week was Carrie Morgan. Carrie is a published author of the book endorsed by people like Jay Baer, Ann Handley, and Jay Baer, Above the Noise: Creating Trust, Value & Reputation Online Using Basic Digital PR. She’s also a Digital Public Relations Consultant and you can find out more about her via her website, Rock the Status Quo. Be sure to follow her on Twitter: @morgancarrie. Q1: What makes up great online content? #ContentWritingChat pic.twitter.com/mPqGz1TPF8 — ContentWritingChat (@writingchat) February 23, 2016 A1. Content can’t be fantastic unless it reflects brand clarity and a solid understanding of audience. #contentwritingchat — Carrie Morgan (@morgancarrie) February 23, 2016 A1: You need to know your audience, but great user experience definitely contributes to great content, as well. #contentwritingchat — Nicholas Creative (@Nicholas_Web) February 23, 2016 As Carrie pointed out, knowing your audience is very important. You need to know who you’re writing for in order to create great content they’ll love. Nicholas agreed, but he also brought up user experience. Your website should provide a good experience for each visitor. Q2: How can you get your content noticed in the busy web world of today? #ContentWritingChat pic.twitter.com/mVz876KC9V — ContentWritingChat (@writingchat) February 23, 2016 A2. Integration is critical – don’t just create content, but wrap in SEO, social media. #contentwritingchat — Carrie Morgan (@morgancarrie) February 23, 2016 A2. Wrap in basic SEO for every post, every SlideShare, every video, EVERYTHING. Learn the basics, it’s not hard. #contentwritingchat — Carrie Morgan (@morgancarrie) February 23, 2016 A2: Originality. It’s hard to have the first article on a trending topic, but finding a new spin can help stand out. #contentwritingchat — Netvantage Marketing (@netvantage) February 23, 2016 If you want people to notice your content, make sure you’re optimizing your posts for search engines and sharing regularly on social media, as Carrie suggested. When you take the time to optimize your posts, you’ll rank higher in search results, increasing the likelihood your target market finds your content. You don’t have to be an SEO expert, but you should at least know the basics. A great reminder from Netvantage Marketing: Be original! To truly stand out online, you need to be yourself and put your own spin on things. Q3: How do you hone in on the right audience for your content? #ContentWritingChat pic.twitter.com/h8dXE80ySr — ContentWritingChat (@writingchat) February 23, 2016 A3. Ask them! Have conversations that dig into their interests, their needs, their roadblocks, their frustrations #contentwritingchat — Carrie Morgan (@morgancarrie) February 23, 2016 A3. Research blogs in your space & find where your ideal audience hangs out online (forums, blog comments). #ContentWritingChat — Kristen Dunleavy (@KristenWritesIt) February 23, 2016 Don’t be afraid to just ask your audience what they’re interested in and what they need help with. They hold the answers to your questions. All you have to do is ask! You can create a survey for readers to complete or figure out where they spend time online and engage them. Kristen suggested spending time in forums and reading blog comments. Q4: How do you build trust with your audience online? #ContentWritingChat pic.twitter.com/TnLr9OrDlw — ContentWritingChat (@writingchat) February 23, 2016 A4 Building trust with an online audience requires some semblance of content authenticity and validity #contentwritingchat #YKMD — Yanique DaCosta, MFA (@Yanique_YKMD) February 23, 2016 A4 Start engaging with them. Regularly. Build real human connections, trust will follow #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) February 23, 2016 Build trust with your audience through your content. Share authentic content that provides value to your audience, as Yanique pointed out. Make sure you’re also engaging them, as our CEO, Julia, said. Starting a conversation and building relationships with your target market is essential to building a level of trust. Q5: What are some ways to stand out from your competitors with your content? #ContentWritingChat pic.twitter.com/vNvR8vypr4 — ContentWritingChat (@writingchat) February 23, 2016 A5. Quality – learn to improve your writing skills. This is something you should constantly work on. #contentwritingchat — Carrie Morgan (@morgancarrie) February 23, 2016 A5: Stand out with visual content. It’s a very important component to build a strong web presence against competitors. #contentwritingchat — Nicholas Creative (@Nicholas_Web) February 23, 2016 Stand out from your competitors by consistently providing high-quality content to your audience. Carrie says you should constantly work to improve your writing skills. The more you write, the better you get! As Nicholas mentioned, visuals are another way you can stand out from your competition. Create eye-catching graphics your audience will love to help your blog posts and social media updates get attention. Q6: How can you use your content to become an authority figure in your niche? #ContentWritingChat pic.twitter.com/dsfnkk5dmV — ContentWritingChat (@writingchat) February 23, 2016 A6 Write & create with the motto always do better. Strategize your content w/ tools like @buzzsumo, @Quora for topics #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) February 23, 2016 A6: Authorities are usually asked their opinion, and aren’t afraid to share their perspective. #ContentWritingChat — Michael Kinney (@michaelkinney) February 23, 2016 A6 Produce quality content often, have others link and refer to it (PR/link building), get seen outside of your niche. #ContentWritingChat — Kathleen Garvin (@itskgarvin) February 23, 2016 To become an authority figure in your niche, you need to provide your audience with the content they’re looking for. Use BuzzSumo and Quora to find topics to write about. This is something we do often here at Express Writers! … Read more

#ContentWritingChat February 9 2016 Recap: SEO in 2016 and Beyond with Jeff Deutsch

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#ContentWritingChat February 9 2016 Recap: SEO in 2016 and Beyond with Jeff Deutsch

Rachel is our team Social Media Specialist. If you missed this week’s #ContentWritingChat, you’re in luck! We have rounded-up some of the best tweets from our chat on Tuesday, February 9th at 10 AM CST. Ready to dive in and learn more about SEO? Keep reading! #ContentWritingChat February 9 2016 Recap: SEO in 2016 and Beyond with Jeff Deutsch Join us Tuesday, February 9th at 10 AM CST for another #ContentWritingChat! Guest host: @jgdeutsch! pic.twitter.com/GGILjEbURu — Express Writers (@ExpWriters) February 2, 2016 Our guest host this week was Jeff Deutsch. Jeff is the VP of Marketing for Ptengine and a contributor to Inbound.org. (Check out the post where he got famous: Confessions of a Google Spammer.) Jeff is super knowledgeable in SEO. He joined our chat to share his expertise on the best SEO practices you should be using. We were so excited to have him joining us! Q1: How would you describe the process of SEO (in your own words)? #ContentWritingChat pic.twitter.com/YbhrZiOT2E — ContentWritingChat (@writingchat) February 9, 2016 A1: Convincing search engine algorithms that your content is the most relevant and authoritative on the subject (1/2) #ContentWritingChat — Jeff Deutsch (@jgdeutsch) February 9, 2016 A1: BUT Google’s algorithms are trying to become as good as an expert human on the subject. So write for humans! (2/2) #ContentWritingChat — Jeff Deutsch (@jgdeutsch) February 9, 2016 A1 Optimizing your online content for the human-robot-search-engine that Google has become. #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) February 9, 2016 As Jeff and our CEO, Julia, pointed out, SEO is about optimizing your content for search engines. You want Google to view your content as relevant and authoritative in order to rank higher in search results. Jeff also gives us a very important reminder about making sure you’re writing for humans. Google’s algorithms keep getting better and better and you want to keep up – and this is a key way. Q2: What are some key ways to gain better Google rankings? #ContentWritingChat pic.twitter.com/rLlzKm7CbT — ContentWritingChat (@writingchat) February 9, 2016 A2: ROI-focused keyword research. Most SEOs just look for keywords with huge search volume. That’s not enough. #ContentWritingChat. — Jeff Deutsch (@jgdeutsch) February 9, 2016 A2: Pick the right keywords to describe your content. Make sure keywords are in your title, content, alt-tags, etc. #ContentWritingChat — Kavita Chintapalli (@kavita1010) February 9, 2016 A2: Is your website optimized beyond keywords in the page title, body copy, etc. Think site speed & mobile. #contentwritingchat — Netvantage Marketing (@netvantage) February 9, 2016 Kavita mentioned the importance of keywords in her answer. Make sure you’re selecting the right keywords for your content. Use keywords that people are actually searching for so you can reach them. Include keywords in your post title, throughout your content, and in the alt tags for your images. Don’t forget to think beyond keywords, too. Netvantage brings up a great point about making sure your website is optimized. Google favors websites that are mobile-friendly and have quick loading times. If it wasn’t already obvious by the answers from Jeff, Kavita, and Netvantage Marketing, picking the right keywords is essential! You want to target the keywords your audience is actually searching, otherwise you cannot expect them to find your content. Kavita added a great tip which is to make sure you’re including your focus keyword in your post title, throughout the post itself, and in the alt tags for your images. Very important! However, don’t forget to think beyond keywords. Netvantage Marketing reminds us the importance of having an optimized website. Google favors websites that are mobile-friendly and ranks them higher in search results. You also want to have faster page-loading times because that’s a good thing to Google! Q3: Describe good standards for SEO content in today and the future. #ContentWritingChat pic.twitter.com/5uKTLzQOHL — ContentWritingChat (@writingchat) February 9, 2016 Q3: Make your content relevant AND authoritative. Ask yourself, “Would an expert on this subject link to this?” #ContentWritingChat — Jeff Deutsch (@jgdeutsch) February 9, 2016 A3: Informative & engaging copy that answers users questions. Establish yourself as an authoritative & expert source. #ContentWritingChat — Ryan Clutter (@Ryan1SEO) February 9, 2016 What are some good standards for SEO content? Follow the advice from Jeff and Ryan and make sure all of your content is relevant and authoritative. High-quality content is key first and foremost! Try asking yourself Jeff’s question the next time you’re writing, “Would an expert on this subject link to this?” If not, you might want to step it up! Q4: How does SEO fit into “storytelling” content and why is it important? #ContentWritingChat pic.twitter.com/MPxzMnkK86 — ContentWritingChat (@writingchat) February 9, 2016 A4: Storytelling connects the reader to you emotionally and makes her support you–and willing to share your content. #ContentWritingChat — Jeff Deutsch (@jgdeutsch) February 9, 2016 A4 Storytelling is MEMORABLE. We remember, share, identify w/ a good story. Storytelling = future of good SEO content #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) February 9, 2016 Jeff and Julia provided great answers for this question! Storytelling is important for building a connection between you and your reader. That kind of connection is memorable to your readers and is going to make them want to share your work. Focus on building a stronger relationship with your readers to grow your brand. Q5: What are ways to earn links naturally for SEO? #ContentWritingChat pic.twitter.com/mdzwS4jWVY — ContentWritingChat (@writingchat) February 9, 2016 A5: Build a BRAND. Be known as “that guy” or “that woman.” This will build you a following that will share your content. #ContentWritingChat — Jeff Deutsch (@jgdeutsch) February 9, 2016 A5: Compelling content MIGHT earn some links on its own but w/o manual promotion you’re leaving links on the table (1/2) #contentwritingchat — Andrew Dennis (@AndrewDennis33) February 9, 2016 A5: If you’re investing time & effort into creating great content, you should put equal effort into promotion (2/2) #contentwritingchat — Andrew Dennis (@AndrewDennis33) February 9, 2016 To naturally earn links for SEO, focus on providing quality content for your audience. When you create valuable content for your audience, they’ll want … Read more

#ContentWritingChat February 2 2016 Recap: How to Use Periscope and Live Video in Content Marketing with Christoph Trappe

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#ContentWritingChat February 2 2016 Recap: How to Use Periscope and Live Video in Content Marketing with Christoph Trappe

Did you miss this week’s #ContentWritingChat? Not to worry! We have you covered with our weekly recap of our third-ever Twitter chat, on Tuesday, February 2nd at 10 AM CST. #ContentWritingChat February 2 Recap: Periscope & Live Video with Christoph Trappe Join us Tuesday, February 2nd at 10 AM CST for another #ContentWritingChat. Guest host: @CTrappe. pic.twitter.com/PTBY16g1sl — Express Writers (@ExpWriters) January 26, 2016 Our guest host this week was Christoph Trappe, the creator of the Authentic Storytelling Project, content marketer, a global keynote speaker, frequent Periscoper and blogger, and recipient of The Content Marketing Institute’s 2014/ 2015 Top 100 Most Influential Content Marketer award. We were thrilled to have him on! And, exciting times – once again we became a trending topic in the USA, ranking in at #47 this time! #ContentWritingChat is now trending in USA, ranking 47 — TT Mobile US (@TTMobile_us) February 2, 2016 Known as The Authentic Storyteller™, Christoph is a frequent Periscoper and shared his expertise with us specifically on live streaming video. Q1: Why should marketers join the trend of live streaming video? @CTrappe #ContentWritingChat pic.twitter.com/CDuG0IMTiT — ContentWritingChat (@writingchat) February 2, 2016 People are really engaged with people sharing their expertise on apps likes @periscopeco, @MeVeeApp and others. #contentwritingchat — Christoph Trappe (@CTrappe) February 2, 2016 A1 Simple: it’s huge. Periscope had 1 million users 10 DAYS post launch. Now it’s >10 million. Massive audience #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) February 2, 2016 A1: Livestreaming is an event. People get excited about events. It’s a shared experience by appointment #ContentWritingChat — Michael Kinney (@michaelkinney) February 2, 2016 With the growth of live streaming apps such as Periscope, MeVee, and Blab, many marketers are feeling the pressure to join these platforms. As a marketer, it’s important to be where your audience is if you want to reach them! Live video allows you to better connect with your audience as a brand and on a personal level. Plus, it provides such a great way to engage them when you can get immediate feedback. Q2: What are the best/hottest platforms for live video streaming? @CTrappe #ContentWritingChat pic.twitter.com/MpIHmUHX9F — ContentWritingChat (@writingchat) February 2, 2016 . @MeVeeApp is latest app. I love @periscopeco personally. https://t.co/YTrZXmCVg5 #ContentWritingChat — Christoph Trappe (@CTrappe) February 2, 2016 A2 @periscopeco and @blab are top, IMO #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) February 2, 2016 Our guest host, Christoph, mentioned that his favorite live streaming platform is Periscope. However, you shouldn’t count out the others. You should definitely give MeVee a try and Blab. Blab is great if you’re feeling a little nervous and want to have someone co-host with you. Grenae is right: live streaming is a great way to put a name with the face. Q3: How can live video streaming fit into content marketing? @CTrappe #ContentWritingChat pic.twitter.com/x40vHvGc5s — ContentWritingChat (@writingchat) February 2, 2016 A3: Live video is great addition to a the suite of content you release on a topic. #ContentWritingChat https://t.co/IKSDBEyAKu — Maureen Jann (@MaureenOnPoint) February 2, 2016 A3. An opportunity to connect, build on customer relationship, put name w/ face. More personal #ContentWritingChat https://t.co/58luWNQGWn — Grenae Thompson (@DGGT) February 2, 2016 As Maureen pointed out, live video is just another layer to the content you’re already producing. It provides a whole new way to connect with your audience and get to know them. Strengthen your relationships with your customers, as Grenae said, and your audience is sure to love you. Q4: What are the best practices of “scoping” on Periscope? @CTrappe #ContentWritingChat pic.twitter.com/VA2kDUYMJO — ContentWritingChat (@writingchat) February 2, 2016 Best practices: Be real, share something of value, don’t be annoying. #ContentWritingChat — Christoph Trappe (@CTrappe) February 2, 2016 Best practices are a good starting point, but don’t be married to somebody else’s alleged best practices. #ContentWritingChat — Christoph Trappe (@CTrappe) February 2, 2016 A4: Promote, promote, promote in advance if you want a decent audience. #ContentWritingChat — Michael Kinney (@michaelkinney) February 2, 2016 Do you want to do a better job on Periscope? Take Christoph’s advice: be real! It’s so important to be genuine and show your audience your true personality through your live video broadcasts. When your audience gets to know you and like you, they’ll start trusting you! Michael’s tip of promoting your Periscope broadcasts in advance is fantastic if you want to get more live viewers. If you have a broadcast coming up on a popular topic or are just talking about something you really want your audience to hear, let them know ahead of time so they know when to tune in. Q5: How often should you scope or do a live video? Are there best times or days? @CTrappe #ContentWritingChat pic.twitter.com/X2EllaDcws — ContentWritingChat (@writingchat) February 2, 2016 As my friend @greggweiss has said: The best times to Scope are when you have something of value to say. #ContentWritingChat — Christoph Trappe (@CTrappe) February 2, 2016 A5 I HAVE heard that daily scopers see great results growing an audience base. But again, it’s about sharing quality #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) February 2, 2016 A5. Guess it depends on your audience & message, client availability. Be flexible #ContentWritingChat https://t.co/XHeQjGQgaf — Grenae Thompson (@DGGT) February 2, 2016 Broadcast on Periscope or do a live video stream when you feel like you have something to say. If you have quality material you want to share with your audience, go live. Our CEO, Julia, mentioned that daily scopers are seeing growth, so you may want to ramp up your presence on the platform when you’re just starting out. It will help you be seen and grow your audience quickly. However, you should also keep your audience in mind, as Grenae mentioned. Think about what time it is before you broadcast because you don’t want to go live when a majority of your followers are likely in bed. If you want live engagement, you have to give people the chance to join! Q6: How can you interact with and grow your fan base through live video? @CTrappe #ContentWritingChat pic.twitter.com/AAl48yGpi3 — ContentWritingChat (@writingchat) … Read more

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