We had so many new participants in this week’s Content Writing Chat – we couldn’t have been more thrilled with the turn out. Lots of new faces joined us. We were even a trending topic in the USA again, reaching our highest rank so far: #40!
#ContentWritingChat is now trending in USA, ranking 40
— TT Mobile US (@TTMobile_us) March 8, 2016
If you missed it, there’s no need to worry because we have a recap of some of the best tweets of the chat. Keep reading to learn all about content curation!
#ContentWritingChat March 8 2016 Recap: Best Practices for Content Curation in 2016
Join us Tuesday, March 8th at 10 AM CST for #ContentWritingChat with @gdecugis as our guest host! pic.twitter.com/wzsn0M7Czf
— Express Writers (@ExpWriters) March 1, 2016
Our guest host for this week’s chat was Guillaume Decugis. Guillaume is the Co-Founder and CEO of Scoop.it, and an all-around awesome entrepreneur and influencer in the content marketing space. Julia has interviewed him previously on G+ Hangouts and Blab. He joined us to share his thoughts on best practices for content curation in 2016.
Q1: Describe content curation and what it’s all about. #ContentWritingChat pic.twitter.com/8QXwcKBnUk
— ContentWritingChat (@writingchat) March 8, 2016
What is content curation exactly? Guillaume, Kristen, Kyle, and Grenae all chimed in with great answers for our first question!
@writingchat A1: so content curation is about discovering, selecting, enriching and publishing relevant content. #contentwritingchat
— Guillaume Decugis (@gdecugis) March 8, 2016
A1. Content curation happens when you sift through the world of content, find posts relevant to your audience & share! #contentwritingchat
— Kristen Dunleavy (@KristenWritesIt) March 8, 2016
A1 Curation adds your own insights, examples, experience w/someone else’s content #ContentWritingChat https://t.co/KWhPZf2h0p
— Grenae Thompson (@DGGT) March 8, 2016
A1) Content is reflection of your values, concerns abt the world you live in. Curation is a method to advance the convo #ContentWritingChat
— Kyle Murray (@TheKyleMurray) March 8, 2016
It’s all about discovering and publishing content that is relevant to your audience. Grenae said you should add your own insights, examples, and experience when sharing content from others. As Kyle mentioned, it’s a good way to advance the conversation.
Q2: How does content curation fit into content creation? #ContentWritingChat pic.twitter.com/E2EJ69H5gp
— ContentWritingChat (@writingchat) March 8, 2016
A2: so a good way to see it is as continuum: nobody’s 100% creating and nobody’s 100% curating. We all do a mix. #contentwritingchat
— Guillaume Decugis (@gdecugis) March 8, 2016
A2) Key to being a thought/industry leader: not only make polished, relevant content, but to promote others who do same. #ContentWritingChat
— Kyle Murray (@TheKyleMurray) March 8, 2016
It seems everyone agrees: you can’t have creation without curation! Guillaume mentioned that we should all have a balance between creating content and curating content. Kyle said it’s important to create great content ourselves, but to also promote others who are creating great content as well.
Even our CEO, Julia, agrees. She said she can’t create without curation. Curating amazing content can be a huge source of inspiration!
A2 As a content creator, I CANNOT create without curation. Finding/curating great content/news/etc is huge inspiration #ContentWritingChat
— Julia McCoy (@JuliaEMcCoy) March 8, 2016
Q3: What is a good mix of content creation and curation? (80/20, etc.?) #ContentWritingChat pic.twitter.com/AFuYlcnfRU
— ContentWritingChat (@writingchat) March 8, 2016
A3: There is no golden rule. My own rule: create as long as you’re good; curate the rest to reach your content goals. #contentwritingchat
— Guillaume Decugis (@gdecugis) March 8, 2016
A3 Balance is KEY. Don’t overdo curation; add your voice. That said, share others’ great content consistently! #ContentWritingChat
— Julia McCoy (@JuliaEMcCoy) March 8, 2016
A2c I prefer a 60 Creation/40 curation mix, but the ultimate goal is that all content is 90% useful/10% promo #ContentWritingChat
— Chris Bell (@riskycontent) March 8, 2016
A3) I’d say follow the “two ears, one mouth” rule: Listen more, talk less. Something like 60/40 or even 70/30. #ContentWritingChat
— Kyle Murray (@TheKyleMurray) March 8, 2016
Although Guillaume and Julia don’t have a specific ratio they follow, they both recognize that balance is KEY. Provide your audience with a mix of valuable content from you and from other sources.
Both Chris and Kyle are fans of a 60/40 ratio. Your goal should always be to give your audience useful content and to tune in to what others are saying.
A3)Whatever the balance, using curated content shows you care about what others are saying. Can’t just be our own voice. #ContentWritingChat
— Jeremy Bond (@JeremyDBond) March 8, 2016
And as Jeremy said, curation shows that you care about what others are saying. You let others know that you’re listening when their content is part of your curation.
Q4: What are some ways to find great content to curate? #ContentWritingChat pic.twitter.com/ePQToeLhc6
— ContentWritingChat (@writingchat) March 8, 2016
A4: Where does your audience get their information from? That is a good place to start. #contentwritingchat
— Netvantage Marketing (@netvantage) March 8, 2016
A4: But also email newsletters you can subscribe to from influential blogs in your industry. #contentwritingchat
— Guillaume Decugis (@gdecugis) March 8, 2016
A4. I <3 @feedly & @paper_li for finding great content to curate. #contentwritingchat
— Kristen Dunleavy (@KristenWritesIt) March 8, 2016
A4 I use #TwitterLists, my email subscription, tried few tools including @scoopit #contentwritingchat https://t.co/Yg5bnNhw7n
— Varun Kumar ☺ (@varunkr842) March 8, 2016
A4: Follow your favourite hashtag, sign up to newsletters, blogs and updates on @feedly or @reddit #contentwritingchat
— Tajah Brown (@Tajah_Brown) March 8, 2016
We received a ton of suggestions for great content curation tips from everyone in the chat on Tuesday! As Netvantage Marketing said, you should consider where your audience is getting their information. Check out the websites and sources they’re reading.
Guillaume mentioned using his tool, Scoop.it, but also said email newsletters are a great place to find content. Make sure you’re subscribed to some of the influential blogs within your industry to see what people are talking about!
Kristen is a fan of Feedly and Paper.li. Varun likes using Twitter Lists to find awesome content. If you create a List of influencers in your industry, you can easily scroll through updates and find a ton of new content. Tajah suggests checking out some of your favorite hashtags to see what others are posting.
A4 I LOVE @BuzzSumo for discovering top content. Also, @scoopit!! Ultimate curation discovery/sharing platform #ContentWritingChat
— Julia McCoy (@JuliaEMcCoy) March 8, 2016
A4) 4 me as left brainer I love to use @buzzsumo. It shows me which content gets most social signals & what people love #contentwritingchat
— Dagmar Gatell (@DagmarGatell) March 8, 2016
And as Julia and Dagmar mentioned, BuzzSumo is a fantastic tool for curation. We use it here at Express Writers on a regular basis.
Q5: What are best practices for content curation? #ContentWritingChat pic.twitter.com/VrnlBedTGu
— ContentWritingChat (@writingchat) March 8, 2016
A5: Best practices are good sense + ethics. Attribute, quote and respect the original content creator. #contentwritingchat
— Guillaume Decugis (@gdecugis) March 8, 2016
A5: Read inspiring content fully. No blind citation/RTing. Give credit/links esp. to marginalized voices in yr field! #contentwritingchat
— Tara M. Clapper (@irishtara) March 8, 2016
A5: Using the right mixture of tools can save you a lot of time and help you batch your work #ContentWritingChat
— Omi Sido (@OmiSido) March 8, 2016
A5) I use Twitter lists to keep track of people/brands that consistently put out great content to review to each day. #ContentWritingChat
— Kyle Murray (@TheKyleMurray) March 8, 2016
When it comes to content curation, there are a few things you should always keep in mind. Guillaume stressed the importance of always giving proper credit to the original source. Never try to take credit for something you didn’t create!
Tara said you should always read content in its entirety before you share it with your audience. Never blindly retweet or share something without checking it out first.
Omni Sodo suggested using tools to save you time when curating content. Kyle recommended using Twitter Lists as a way to track people and brands who consistently publish great content.
Q6: What are some don’ts for content curation? #ContentWritingChat pic.twitter.com/9r0pXvP4LP
— ContentWritingChat (@writingchat) March 8, 2016
A6: Don’t be unethical. Attribute, use short quotes and link back. https://t.co/Jfh8iS5n8k https://t.co/8GFFmnI02E #ContentWritingChat
— Guillaume Decugis (@gdecugis) March 8, 2016
A6 #ContentWritingChat Don’t: 1) steal content & claim it’s yrs, 2) use sensational headlines (esp if aud is smart) https://t.co/AcVZhm3yV8
— Tony Dimmock (@Tony_DWM) March 8, 2016
A6: Do curate only for your audience and not for the search engines! Your niche always top of mind. #ContentWritingChat
— Omi Sido (@OmiSido) March 8, 2016
Some content curation don’ts: Don’t be unethical. Don’t steal content and try to pass it off as your own. Don’t curate for search engines. (Curate for your audience instead!)
Q7: What are some of the best tools for content curation? #ContentWritingChat pic.twitter.com/JDJl1nys1K
— ContentWritingChat (@writingchat) March 8, 2016
A7 As always, @gdecugis ‘s tool @scoopit! @BuzzSumo for research, I like @Buffer for scheduling, @googledocs to notate #ContentWritingChat
— Julia McCoy (@JuliaEMcCoy) March 8, 2016
Some Tools I use for Curation: @Storify, @Feedly, @Buffer, @ScoopIt, @GoogleTrends, @Pinterest, @Quora, & @Google. 😀 #ContentWritingChat
— Pradeep Kumar (@SPradeepKr) March 8, 2016
A7: @BuzzSumo & nice FB/LinkedIn groups to find curated content. @CoSchedule to promote it & start conversations. #ContentWritingChat
— Tara M. Clapper (@irishtara) March 8, 2016
A7: @Storify, @GoogleTrends, @Pinterest, @BuzzSumo are a couple great tools for content curation, but the list goes on! #contentwritingchat
— Kyna (@kynagarrett) March 8, 2016
Here are just a few of the amazing tools you should use when curating content: Scoop.it, Storify, Feedly, Buffer, Quora, BuzzSumo, social media platforms, and Google Trends.
Q8: It’s time for an open Q&A session! If you have questions for @gdecugis, ask them now! #ContentWritingChat pic.twitter.com/DT53DvfYdH
— ContentWritingChat (@writingchat) March 8, 2016
We had an open Q&A session at the end of the chat and invited everyone in the chat to ask Guillaume questions. Check out a couple of his answers below:
@irishtara I’ve found working in sessions and scheduling things in advance helped. Weekly or couple of times a week. #contentwritingchat
— Guillaume Decugis (@gdecugis) March 8, 2016
@alberMoire @nuzzel is great – always scan it (if only to check our own content made it there ;-)). #contentwritingchat
— Guillaume Decugis (@gdecugis) March 8, 2016
We look forward to seeing you at the next #ContentWritingChat! Mark your calendars weekly for Tuesday at 10 AM for great chats centered around content writing and marketing!