#ContentWritingChat with Guillaume Decugis

#ContentWritingChat March 8 2016 Recap: Best Practices for Content Curation in 2016

We had so many new participants in this week’s Content Writing Chat – we couldn’t have been more thrilled with the turn out. Lots of new faces joined us. We were even a trending topic in the USA again, reaching our highest rank so far: #40!


If you missed it, there’s no need to worry because we have a recap of some of the best tweets of the chat. Keep reading to learn all about content curation!

#ContentWritingChat March 8 2016 Recap: Best Practices for Content Curation in 2016

Our guest host for this week’s chat was Guillaume Decugis. Guillaume is the Co-Founder and CEO of Scoop.it, and an all-around awesome entrepreneur and influencer in the content marketing space. Julia has interviewed him previously on G+ Hangouts and Blab. He joined us to share his thoughts on best practices for content curation in 2016.

What is content curation exactly? Guillaume, Kristen, Kyle, and Grenae all chimed in with great answers for our first question!

It’s all about discovering and publishing content that is relevant to your audience. Grenae said you should add your own insights, examples, and experience when sharing content from others. As Kyle mentioned, it’s a good way to advance the conversation.

It seems everyone agrees: you can’t have creation without curation! Guillaume mentioned that we should all have a balance between creating content and curating content. Kyle said it’s important to create great content ourselves, but to also promote others who are creating great content as well.

Even our CEO, Julia, agrees. She said she can’t create without curation. Curating amazing content can be a huge source of inspiration!

Although Guillaume and Julia don’t have a specific ratio they follow, they both recognize that balance is KEY. Provide your audience with a mix of valuable content from you and from other sources.

Both Chris and Kyle are fans of a 60/40 ratio. Your goal should always be to give your audience useful content and to tune in to what others are saying.

And as Jeremy said, curation shows that you care about what others are saying. You let others know that you’re listening when their content is part of your curation.

We received a ton of suggestions for great content curation tips from everyone in the chat on Tuesday! As Netvantage Marketing said, you should consider where your audience is getting their information. Check out the websites and sources they’re reading.

Guillaume mentioned using his tool, Scoop.it, but also said email newsletters are a great place to find content. Make sure you’re subscribed to some of the influential blogs within your industry to see what people are talking about!

Kristen is a fan of Feedly and Paper.li. Varun likes using Twitter Lists to find awesome content. If you create a List of influencers in your industry, you can easily scroll through updates and find a ton of new content. Tajah suggests checking out some of your favorite hashtags to see what others are posting.

And as Julia and Dagmar mentioned, BuzzSumo is a fantastic tool for curation. We use it here at Express Writers on a regular basis.

When it comes to content curation, there are a few things you should always keep in mind. Guillaume stressed the importance of always giving proper credit to the original source. Never try to take credit for something you didn’t create!

Tara said you should always read content in its entirety before you share it with your audience. Never blindly retweet or share something without checking it out first.

Omni Sodo suggested using tools to save you time when curating content. Kyle recommended using Twitter Lists as a way to track people and brands who consistently publish great content.

Some content curation don’ts: Don’t be unethical. Don’t steal content and try to pass it off as your own. Don’t curate for search engines. (Curate for your audience instead!)

Here are just a few of the amazing tools you should use when curating content: Scoop.it, Storify, Feedly, Buffer, Quora, BuzzSumo, social media platforms, and Google Trends.

We had an open Q&A session at the end of the chat and invited everyone in the chat to ask Guillaume questions. Check out a couple of his answers below:

We look forward to seeing you at the next #ContentWritingChat! Mark your calendars weekly for Tuesday at 10 AM for great chats centered around content writing and marketing!

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