julia mccoy guest

#ContentWritingChat March 29 2016 Recap: How to Develop Your Voice in Content Marketing

Did you miss #ContentWritingChat this week? Or maybe you just wanted to check out some of the highlights from Tuesday’s chat? Either way, there’s no need to worry. We have you covered!

Unfortunately, our scheduled guest host was not able to make it to the chat, but our awesome CEO, Julia McCoy, stepped in as our host for the week. She joined us as we talked all about How to Develop Your Voice in Content Marketing. Now, let’s dive into the recap!

Q1: Why is finding your voice and story so important in content marketing?

Finding your voice and your story is important when it comes to content marketing. You need to be yourself in order to be unique and stand out from the crowd. Here’s what Julia, Sarah from ThinkSEM, Andrew, Kyle, and Michael had to say.

As Julia pointed out, there’s a ton of content on the web today. If you want your content to stand out from the rest, you need to develop your voice and infuse your writing with it.

Sarah mentioned that knowing your voice and your story can actually help you reach the right audience. Your voice is important when it comes to attracting your target market to your content.

Andrew and Kyle both know the importance of finding your voice when it comes to content marketing. They agreed that using your personal voice will help draw people to you and your content.

A great piece of advice from Michael: be genuine! Don’t try to copy someone else or be manipulative. You need to be true to who you are.

Q2: How can brands and businesses hone in on their voice?

Now that you know why finding your voice is so important, how do you figure out what your voice really is? Check out these tips:

Julia knows that research is key when it comes to finding your voice! Get to know your audience and develop content specifically for them.

Both Village Print & Media and Andrew agreed that part of developing your voice comes from knowing the core values behind your brand. What does your brand stand for?

Ryan shared a great tip with his answer: keep track of what your audience is engaging with. When you get to know your audience and you understand what kind of content resonates with them, it can help you in developing your voice and story.

Q3: What are some key tactics to creating great content today?

Do you want to start creating better content? Take a look at some of these tips that were shared during Tuesday’s chat and start implementing them as part of your content strategy:

Julia summed it all up with her answer! The keys to creating great content include time, investment, creativity, genius, and storytelling.

As Andrew and Sarah pointed out, you need to do some research on your audience if you want to create great content. After all, you’re creating it for them! Figure out what they want and need and how you plan to deliver it to them. Then, you just have to go for it!

As Liliana said, great content is informative, but you should also leave your audience wanting more. That’s the key to coming them back every single time.

Another great tip is to stay updated on current events and trends. (Both Kyle and Village Print & Media know this is a must!) As Kyle said, you just need to make sure you put your own unique spin on it. Share your thoughts and opinions as a way to add to current events or trending topics.

Q4: What are some don’ts in creating content today?

To make sure you’re creating awesome content for your audience, you’ll want to make sure you avoid these “don’ts”:

Don’t forget to target your specific audience. And don’t forget to have a promotion plan in place. You need to be able to spread the word about your content once it’s published so you can get more readers.

Don’t create content for the sake of creating content. It’s much better to create a few high quality posts for your audience than it is to create a bunch of posts that aren’t up to par.

Michael and Chris agreed on this one. Don’t focus on selling all the time. Instead, focus on helping your audience and providing value to them.

Don’t forget to optimize your content for search engines. Learn the basics of SEO and take the time to implement it for every piece of content you write

Q5: How is storytelling part of finding your voice in content marketing?

Storytelling plays a major part in attracting customers to you and your brand. To make it part of your brand’s voice, check out these tips:

As Julia said, you can use your story in a variety of ways to draw in your audience. You can implement your story into your social media ads, blog copy, your about page, and more.

As Kyle and Resume Strategists pointed out, storytelling is a way to draw in your audience and get them to care about and relate to your content.

Brittany believes your story is a core element of your brand. It should be infused into everything you do. Very true, Brittany!

As Rohan said, when you’re passionate about your story, it will help you discover your voice.

Q6: What are some tools that can help the storytelling process?

To help with the storytelling process, we got some amazing recommendations from people in Tuesday’s chat. Take a look and start checking out these tools and tips for yourself:

Julia knows that creativity is very important! She also recommended Canva, which is a tool we love to use here at Express Writers. It makes designing captivating images so much easier.

Much like us at Express Writers, Omi Sido is another fan of Canva! Use it to create designs for your blog posts, social media content, and more.

Andrew recommended using BuzzSumo and BuzzStream. Both are great tools for discovering new content and seeing what is popular lately.

Analytics are another great tool to use because you can see what is resonating with your audience. When you see what actions they’re taking and what content they’re enjoying the most, you can create more of what they like.

Jeremy knows you can’t underestimate the power of editing. Before you share your content, review it to make sure everything is relevant and interesting to your audience. Eliminate anything that doesn’t fit or add value.

Q7: What are key content formats of today (i.e. blogs, videos, etc.)?

There are so many ways you can create content these days, but what you create will largely depend on you and your audience. Here’s what some people in the chat had to say:

Julia said podcasts are huge right now. And she should know! She just launched one of her own: The Write Podcast. She’s been joined by some amazing guests so far to chat about content marketing. Be sure to check it out!

For some other popular content formats, she also suggested livestreaming. Apps like Periscope and Blab continue to grow in popularity. What was her most important tip? Make sure your content is evergreen. Create content that will remain relevant and won’t be quickly outdated.

As Andrew said, the content you create depends on where your audience is. Think about where they’re spending their time online and what types of content they enjoy the most. Create with them in mind.

Village Print & Media knows that video content is important right now, especially on apps like Instagram and Snapchat. Are you using these platforms for your brand?

We saw even more love for video from Alberto who suggested utilizing Snapchat, Blab, Periscope, YouTube, and Facebook Live. Is your audience using any of these? If they are, you should give them a try!

Q8: What do you think is ahead for the content marketing industry?

We always love to hear the thoughts of people in the chat. When we asked what they thought was ahead for the content marketing industry, many of them had the same answer (video).

Julia, Kyle, and Michael are all tuned in to what’s hot lately because they know video is only going to get more and more popular. Video content is a great way to stand out from the crowd and help you develop a connection with your audience.

Sarah said that content marketing will become more about connecting with your audience and starting a conversation with them, as opposed to being so focused on selling.

As Zala pointed out, no matter what, you need to find a way to be creative. That’s always a must!

We look forward to seeing you at the next #ContentWritingChat! Mark your calendars weekly for Tuesday at 10 AM CDT for great chats centered around content writing and marketing!

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