#ContentWritingChat Recap: How to Implement Successful Livestreaming Into Your Content Marketing Strategy with Ross Brand

#ContentWritingChat Recap: How to Implement Successful Livestreaming Into Your Content Marketing Strategy with Ross Brand

Have you been using live video as part of your brand’s online strategy?
If not, now is the time to jump on the bandwagon because it certainly isn’t going away!
But if you’d like some tips to help you become a livestreaming master, we have everything you need to know right here! This week’s #ContentWritingChat is filled with valuable advice that’s worth reading before you hit that “Go Live” button.

#ContentWritingChat Recap: How to Implement Successful Livestreaming Into Your Content Marketing Strategy with Ross Brand


Our guest host this week was Ross Brand. He’s behind the site, Livestream Universe, which is all about helping businesses leverage the power of livestreaming.

Q1: Why is livestreaming a valuable component of a content strategy?

If you’re not convinced that livestreaming is worth your attention, you’ll start thinking otherwise after reading these responses! We asked everyone to share why they think it plays such a big role in their overall content strategy. Here’s what a few chat participants said:


As Ross pointed out, live video is a great way to build the Know, Like, and Trust Factor with your audience. It allows them to get to know you better and see what you’re all about.


Jason said live videos can add a human element to your content. It’s raw, unedited footage and your viewers can relate to what they see since they’re getting the real you.


Maria also agrees that livestreaming humanizes a brand. She also feels it strengthens your credibility and maximizes transparency.


Iain said it gives people a window into your company. They’ll get to see what things are like behind-the-scenes.


As Amanda pointed out, people want to get to know the person behind the brand. And going live is a fantastic way to show people what you’re like!


Live video also gives your audience a unique vantage point.


It’s all about helping you connect with your audience in a more personal way.


Everyone in your audience is different! And as Lexie pointed out, some may really appreciate a live video because they consume content better that way.

Q2: How does someone get started with livestreaming? What gear do you need?

Now that you’re sold on the value of livestreaming, it’s time to get started with your first broadcast! But what exactly do you need before you can go live? Here are some tips:


As Ross said, there’s no need to spend a bunch of money on livestreaming if you’re just starting out. You can absolutely use your smartphone to go live, as well as a pair of headphones with a built-in microphone.


If you do want to splurge on some new gear, Ross suggests getting a good microphone. Audio is important, after all!


Kelly said you can get a new microphone, invest in lighting, and purchase a better camera if you want to step-up your production quality.


As Varun said though, your smartphone and a good internet connection is really all you need to get started.


Don’t be afraid to just keep it simple when you’re starting out!


A good phone, good content to share, and an audience to watch is really all you need.


Kathryn’s advice is so important. Don’t wait until you have all the perfect, high-quality gear. Get started with exactly what you have right now.

Q3: What skills are helpful for success with livestreaming?

There are a few skills that really come in handy when you’re livestreaming. What are they? Check out these responses from the chat:


Ross said livestreaming is part broadcasting and part social media with a little tech thrown in. Going live allows you to provide value to your audience, showcase your personality, and so much more. But it’s also your opportunity to engage with your audience and build a relationship with them.


He feels tech is the smallest element here. But he does think it’s necessary to know enough about your gear and any software you’re using. This will come in handy in case of technical difficulties.


Being a great communicator is definitely important! You also want to have knowledge and passion for what you’re talking about.


Be personable! That’s what will help draw people in.


Julia said it’s all about having a fun, engaging personality. You want to be yourself and enjoy the time when you’re live. People will resonate with that.


Varun’s advice is to be prepared to interact with your audience, have knowledge of your topic, and be ready for any criticism. You never know what could come up with a live video, so be ready.


Chris feels problem-solving skills are a must. This will come in handy if something goes wrong.


Don’t overthink anything. You don’t want your livestream to feel forced, so just let things flow.


And remember this key advice from Terry! Don’t be afraid to fail or look silly. We all make mistakes and that’s something your viewers can relate to.

Q4: What platform do you recommend for people starting out with livestreaming?

There’s Facebook Live, Instagram Live, YouTube, Twitch, and more! How in the world are you supposed to determine which one is right for your business? Here’s some advice:


Ross said that both Facebook and Instagram are great options for going live. It’s worth trying each one to see what works best for you. Plus, Instagram has built-in capabilities for adding a guest, which is a huge plus.


Brian’s advice is to start where you’re comfortable. He also said to consider the format and the features and make sure they match your needs. In time, you’ll become more comfortable and you can start going live wherever your audience is most active.


Brian also shared this great piece of advice with us. These are all great factors to consider when choosing a platform for live video.


Lexie’s advice is to go live where your audience is hanging out. This is sure to help you reach them!


Sarah agrees that it’s all about where your audience is spending their time. After all, you want to make sure they have the opportunity to tune in!


Varun said to try Facebook, Instagram, or YouTube if your audience is using those platforms.


Facebook is certainly great for live video, as you can view metrics afterwards. Plus, you can always practice going live on your personal Facebook page before doing so for your business.


And there’s no harm in practicing your live video skills in the mirror!

Q5: How can you monetize livestreaming?

Since many of us are looking to make money online, you might be wondering how you can use livestreaming to increase your profits. Check out these tips, which will come in handy for your next live video:


For Ross, he feels there are three different paths you can use to make money with your livestreaming efforts.


His first suggested path is to directly sell products within your live videos. These videos are focused on making the sale and he said they could be a QVC style broadcast. Share the benefits of your product, give a demonstration, and answer questions people may have.


For his second path, Ross said to focus on providing value and building relationships with your audience. When you share your knowledge, you begin to gain trust and credibility. People are more likely to purchase when trust is involved.


He also suggests trying what he calls the portfolio method. Create live videos that you can repurpose. Build your digital footprint and show potential clients what you can do for them.


As Brian said, people will buy from people they can relate to and livestreaming helps you build that relationship and trust much faster.


Talk about your products and services during your live video. You can also encourage people to join your list and follow-up with them later about your offerings.


Terry said to view your livestream as a funnel to your offer. You can share helpful tips and encourage people to join your email list, which will allow you the chance to promote something afterwards.


Julia created a book launch party on Facebook to boost sales of her book when it launched.


Kelly has a friend who does live demos and tutorials, which helps increase sales. You can do the same for your products.

Q6: What are some of the best use cases for livestreaming on behalf of a business?

Need some ideas for your next live video? Here are some great suggestions:


Ross shared tons of great ideas from doing client interviews, showcasing employees, and giving viewers the behind-the-scenes. Find ways to be creative!


Jade said to share your knowledge with people to help build trust.


Give people a behind-the-scenes into your business through live videos.


You can do a Q&A with customers for the ultimate in engagement.


These are all fantastic ideas for building your brand and helping people build a relationship with your company.


Zala’s suggestions are all worth trying out, from workshops, announcements, and so much more.

Q7: How do you recommend repurposing livestreaming content?

You don’t want to do an amazing live video and then let it collect virtual dust, do you? You can get more eyes on your video after it’s ended by repurposing it. These tips will help:


Ross suggests downloading the video and uploading it to YouTube. He also said to share shorter snippets to social media platforms.


Turn your livestream into a blog post or even a podcast!


Amanda said you can even create a mini-course with your live videos and sell them as a bundle.


Warwick suggests breaking the videos down for social media. Promote them across the platforms you use.


Kathryn said to use the audio recording for short podcast episodes.


You can create an eBooks from the livestream, embed the video into a blog post, and so much more.


Doris shared a great tip about creating Pinterest pins for your live videos.


Another great idea is to add it to an email or share it via a messenger bot for those who missed it.

Q8: What role does writing play in livestreaming?

So, where does writing fit into all this? These are some of the responses we received to close out this week’s chat:


Ross feels outlines are better than writing. You want to be present in the conversation and give it a more relaxed feel, instead of it being like you’re reading from a script.


He also suggests scripting your intro and outro so things go smoothly.


As Sarah said, writing plays a role in every aspect of marketing.


Even having bullet points will help you stay on track during your live video.


For Carla, she keeps her notes nearby so she doesn’t ramble once she’s live.


Keep it authentic and real! Don’t give yourself an entire script to read, but jot down key talking points instead.
Ready to join us for the next #ContentWritingChat? We’re live on Twitter every Tuesday at 10 AM Central Time! Just follow @ExpWriters and @writingchat so you can join in!
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#ContentWritingChat Recap: Top Content & Strategy Tips to Support Live Video with Jennifer Radke

#ContentWritingChat Recap: Top Content & Strategy Tips to Support Live Video with Jennifer Radke

Did you catch this week’s #ContentWritingChat? Whether you missed the chat or you’re in need of a refresher, you’re in luck! We have a recap of our latest chat and it’s filled with all kinds of amazing tips that are sure to help you become a live video pro. Keep reading to check it out!

#ContentWritingChat Recap: Top Content & Strategy Tips to Support Live Video with Jennifer Radke


Our guest host this week was Jennifer Radke. She’s passionate about social media and is the CEO of the National Institute for Social Media. Jen joined this week’s chat to talk all about live video, as it continues to be very popular in the social media world. She shared some amazing tips with us that will help you make your your next live video (or your first) amazing!

Q1: Platforms for live video: how do you pick live platforms to fit you or your brand? Why?

There are many live video platforms these days and it can be hard to decide which one is right for your brand. You can use Facebook Live, Instagram Live, or even Periscope. So, how do you pick? Check out this advice:

Jen’s advice is to consider where your audience is already, plus the functions and features of the platform. You want to make sure that they live video platform you use is really going to work for you and allow you to get the best results possible.

Tracy said to figure out where your followers are. Find out what they care about and what they talk about. These are all great things to consider when choosing a platform.

It’s always a great idea to start with the platforms your audience is already using. It’s the best way to ensure your broadcast is being seen by the right people.

In addition to determining where your audience is and whether or not it’s going to support your goals, Sara recommends finding out if you can repurpose it. Being able to repurpose your live broadcast is very beneficial.

It’s often easier to start with the platforms you’re already familiar with. If you already have a following there, there’s a huge bonus. If you have a good following on your Facebook page, try Facebook Live. The same goes for Instagram.

This is great advice from the Digital Natives team!

Q2: Live video sessions: what steps should you take to prepare?

Now that you’ve chosen a platform to do your live video broadcast, it’s time to go live! So, what can you do to prepare? These tips will help ensure everything goes smoothly:

Jen suggests knowing what your goals are before you go live. What’s the reason you’re going live and what do you hope to achieve with your broadcast? You should also write an outline so you know what you’ll talk about. And don’t forget to make sure all your technology is working beforehand. There’s nothing more frustrating than technical difficulties!
Another great idea is to promote your live broadcast before it actually begins. If you’re going to be talking about a hot topic you know your audience will love, tell them beforehand so they don’t miss out.

Have some notes written before you go live. You don’t want to write out a full script because that’s not genuine and in the moment. However, it’s a good idea to have some main talking points in mind that you can refer to. This will ensure you don’t lose track and you can refer to it if there’s a lull in engagement from your viewers.

Lexie advises not relying on the questions you receive in comments from your viewers. If no one shows up or you don’t get any questions, you’ll have nothing to talk about. Know what you want to chat about before you go live.

Cassandra said to write out your talking points and also knowing how you’re going to handle questions and engaging with your audience. This will help make sure your broadcast is great.

Georgina’s advice is to focus on providing timely value and showcasing you personality. That’s what will make people keep watching.

Be prepared for anything! It’s live video and you never know what could happen.

Q3: How can live video support existing content strategies?

Are you still not convinced on how live video can work with your existing content? These tweets will tell you why it’s a must:

Jen suggests repurposing your content in live videos as a way to reach a different audience. You can get even more people checking out your stuff this way.

As Jessie said, people enjoy seeing inside your brand. Live video provides a way to give your audience the behind-the-scenes scoop.

The Digital Natives team agrees when it comes to behind-the-scenes content. Give people a look inside your latest campaign, an event, or your day-to-day work.

Shereese brought up a great point about how live video can give you automatic feedback from your audience. It’s very helpful!

Leah said to use your live video as a way to direct people to even more content. Provide a call to action and give them the next step so they know where to go when the broadcast is over.

Video will give your existing content a new voice, which is a great way to connect with your audience.

Gabriela said live video can appeal to a visual audience, humanize your brand, and help you connect with your audience emotionally via storytelling.

Q4: Discuss how to repurpose live video and how to use live recordings in other content types.

You don’t have to let your live video disappear after 24 hours or let it sit on one platform. You can repurpose it so more people outside of the live viewers can enjoy it. Check out these tips:

Jen suggests taking smaller pieces of your live video and creating quotes or sharing statistics. You can even write a blog post recap about your broadcast.

For platforms that allow you to download and save your live video broadcast, you can upload them to YouTube. This will allow your audience to watch it again and again, whenever is convenient.

It’s a good idea to consider some of the questions you get asked during a live session because they could become future blog posts.

Don’t be afraid to experiment with new ideas. You can take transcripts from your live video and repurpose it into recaps for your blog, infographics, or quotes. They’re all great ideas!

Tracy recommends editing your video into shorter snippets and sharing them as quick tips. You can also add subtitles or use your video as a boosted post on Facebook.

Q5: Authenticity is important in live video. How do you keep it authentic while prepping in advance?

You don’t want your live video to seem rehearsed, so you need to keep it genuine and authentic. Here’s how to do it:

Jen said not to over practice beforehand. You don’t want the video to have a scripted feel, so just go with the flow. If you make a mistake, it’s no big deal.

Come with a topic and talking points in mind, but don’t prepare a script. It just won’t flow and it’s not the way a live video on social media should be.

Matt said to keep your message natural, not canned. As others have already said, ditch the script.

Focus on informing your audience and providing value to them. While it’s okay to sell via your live broadcasts, don’t be overly salesy or pushy.

As Debi said, if you know what you’re talking about, it should come easily to you. You just need to relax and go with the flow during your broadcast. Don’t overthink it too much.

A huge yes to everything Gabriela said here!

As Zala said, it’s okay to be imperfect. Odds are, you are going to make a mistake on your live video and that’s fine. We all mess up and your audience isn’t going to hold that against you.

Q6: How can you encourage participation and get more users to interact with you during your live session?

A great live session is all about engagement. You want to make sure people are tuning in and actually interacting with you. How do you make sure that happens? Keep these tips in mind for the next time you go live:

Don’t make it all about you. You should be engaging with your audience by asking questions and encouraging them to leave comments. Jen also suggests asking your audience to submit questions in advance. This will ensure you come prepared with plenty to talk about.

Make sure you value your audience’s input. Don’t ignore them or disregard what they have to say.

Encourage people to chime in by asking questions or asking them to share their opinions. Make sure you’re genuinely listening in return.

Cassandra and Sara agree that it’s a good idea to tell your audience when you’re going live so they can be prepared to join in and can come with questions ready.

Q7: How can you create topics for and keep your live content consistently helpful and valuable?

Do you want to make sure you’re always providing amazing content for your audience. Our chat participants had some great advice. Take a look:

The topic for your live video should fit into your overall strategy and should answer the questions your audience has.

You can never go wrong when it comes to crowdsourcing ideas.

What is the biggest challenge people in your audience are facing? Provide a solution and deliver it!

Listen to your audience. Find out what they’re saying and what kind of content they’re already enjoying. Give them more of that through your live broadcasts.

It really is as simple as asking them what they want.

Piggyback off the latest trends, but make sure you aren’t too late. You want to address those trending topics when they’re still fresh and hot.

Fanny said to take a look at your competitors. See what they’re talking about and put your own spin on it.

Q8: What are some ways you can keep the conversation going after a live video session?

To really get the most out of your live videos, you want to keep the conversation going. You want to keep your audience engaged? How do you do that? Follow these tips:

Find ways to follow-up with some of the most engaged people from your video. It’s a great way to make new connections.

Jessie said to post a recap on your blog, pin the video to the top of your age, and encourage people to check out your blog afterwards.

Reach out to some of your viewers on a separate social media platform. It’s a great way to form a stronger connection and to get to know your people best.

Leah agrees that following up with live viewers is a must.

Before you end a broadcast, direct people to your other social media profiles or to your website. It’s a great way to get them to take that next step with your brand.
We look forward to seeing you at the next #ContentWritingChat! Mark your calendars weekly for Tuesday at 10 AM Central Time for great chats centered around content writing and marketing. Follow @ExpWriters to stay updated on our new topics and guests!

#ContentWritingChat April 12 2016 Recap: How to Create Your Most Engaging Brand Videos

#ContentWritingChat April 12 2016 Recap: How to Create Your Most Engaging Brand Videos

If you missed #ContentWritingChat this week, then you missed an amazing conversation all about online video creation and marketing techniques. Video content continues to grow in popularity online, with more brands joining YouTube or using live streaming apps. If you want to learn how to best utilize video content for your brand, read on for a full recap of this week’s chat!

#ContentWritingChat April 12 2016 Recap: How to Create Your Most Engaging Brand Videos


Award winning broadcaster and video expert, Michael Kinney, joined us as our guest host this week. Michael has been a regular at #ContentWritingChat and we were thrilled to have him share his expertise with us. He has over 25 years of professional television production experience and he shared some fantastic insight throughout the chat.

Q1: How can you tell your brand’s story through video?

Telling your brand story is the best way to connect with your audience and allow them to get to know you and what you do. But how can you tell your story more effectively through video? Check out these tips:

Michael suggests doing video interviews with the people behind the brand. This gives your audience the opportunity to get to know you better and also help them understand WHY you do what you do. Be sure to show how your brand is impacting customers and fans. Case studies, profiles, and testimonials are great for this.

Kristen agrees that giving your audience an inside look into your brand is a must. It’s the best way to show them how passionate you are!

As Searcy said, show your personality. Don’t be afraid to just be yourself. Your audience wants to get to know the real you.

Jeremy said to turn the focus to the characters of the story instead of making it all about you.

One important thing to remember about videos, as Pratik mentioned: Establish a strong emotional connection. Build that connection with your audience and they’ll be sure to stick around.

Co-op Social said it best: Touch hearts, not wallets.

Q2: What are best practices for writing/developing engaging, outstanding video scripts?

When it comes to video content, you need to make sure you’re grabbing the attention of your audience right off the bat. Creating a script ahead of time can really help with this. Here’s how to engage your audience with amazing video:

As Michael said, you need to write for the ear, not the eye. Speak in a way that is natural and conversational. Your words show flow easily.

Kyle said to keep it concise when considering your content and the length of your video. Your audience will not stick around for a video where you’re rambling on. Stay focused and get to the point!

Kristen and Varun remind us to consider our audience when creating video content. You need to speak in language that your audience will relate to.

Laura says to ditch the jargon and corporate-speak. This all goes back to knowing and understanding your audience. You need to speak in a way they will understand.

A great tip from Jim: Don’t forget to include captions/subtitles in your videos. Keep in mind that some people may not be able to listen due to their location. Having subtitles allows them to get your content without hearing the sound. Also, this helps you cater to hearing-impaired audiences as well.

Q3: What are the ideal video formats and lengths for your audience?

When you’re creating video content you need to consider the format and the length. How do you know what will work for your audience?

As Michael knows, video formats can vary. You can go for live-action, screencast, vlogs, interviews, documentaries, etc. There are so many ideas you can turn into a great video.

When it comes to video length, Michael says that a video should be as long as necessary to “concisely deliver the ‘take-away’ value of your video.” Focus on providing value to your audience and make your videos as long as they need to be in order to get your point across, no longer. If you start rambling on, your audience will tune out.

Keep in mind the audience you’re marketing to when creating videos. As Searcy pointed out, some will prefer shorter videos, while others are more willing to tune into long videos. Clair said to consider how much you want to share, but also how long your audience is likely to tune in.

Jeff said to consider mobile consumption when creating videos. We consume so much content via our mobile devices today and you want to make sure you keep that in mind.

If you aren’t sure what length of videos your audience prefers, test different options! Kristen suggested creating short videos and longer videos to see what your audience responds to.

Pratik said to consider the type of content you’re sharing, the platform you’re sharing it on, and what the goal of your video is when trying to choose the right length.

Your videos should be as long as the content is engaging. Don’t let your videos drag on. And as Jim said, you don’t have long to hook them!

Q4: What are some ways to get your video seen on social media? On your site?

Now that you’ve created some amazing video content, how do you make sure it gets seen? Check out these tips for promoting your video on social media and your own website:

Michael said to make sure you write keyword-rich video titles, descriptions, and summaries. This will help boost your organic search results. Don’t forget to include a transcript of your video content as well!

Another great tip from Michael: Include your video link in your email signature. Email signatures are often overlooked, but can be a great place for promotion.

Our CEO, Julia, knows that paid advertising works. Don’t write off paid advertising on platforms like Facebook. A small amount of money can work wonders to get more views and engagement on your videos.

If you have a video coming out that you know your audience will love, give them a little teaser beforehand. Pratik knows this is a great way to get their attention and get them excited about what is coming up.

As Alberto said, don’t forget to embed your videos onto your webpage, your blog posts, and your social media platforms. This is a must for increasing views!

A great answer from Dagmar: Upload your video to YouTube (or the platform of your choosing) and embed it on your site. Optimize your video title and description with accurate keywords.

Q5: Which video platforms are key to be on in 2016?

From YouTube to Vimeo to live streaming apps such as Periscope and Blab, there are so many video platforms available today. How do you know which ones are worth your time this year?

Michael said to make sure you choose a platform for hosting your longer-form video content. You can go with a platform such as YouTube, Vimeo, or Wistia.
He also said he feels the best video strategy is a combination of content-rich, produced videos and live-streaming videos. It’s definitely worth trying out for your brand!

As Kyle and Jeff said, consider your demographic when choosing the platforms you’ll use for video content. You need to be where your audience is.

Varun suggested YouTube, Facebook, Instagram, Blab, and Snapchat. All of these are great platforms for video content.

Pratik and Clair know that platforms such as Periscope and Blab are great options for live streaming. Don’t forget Facebook Live, which has been growing in popularity lately.

Searcy and Brittany both mentioned Snapchat in their answers. Snapchat has become a great way for brands to connect with their younger audiences.

As Zala said, live streaming video gives your audience behind-the-scenes access into your business, which they’re sure to love!

YouTube is great for helping you to rank in search results, while Facebook is good for internal searching. Blab is a fantastic platform for live streaming Q&As, as it enables you to have multiple guest hosts on your broadcast. Snapchat helps you connect with your audience in a new, fun way. Great answer, Dagmar!

Q6: What video metrics for engagement should you be measuring?

You want to make sure you’re keeping an eye on your metrics so you can see how well your content is performing. These are the metrics for engagement you should watch:

Michael said to consider how many people are watching the video in its entirety. You want to make sure people are watching the full video instead of dropping off halfway through.
As Kristen pointed out, the drop off point in your video tells you about your audience’s attention span.

Searcy and Varun said to track average % completion, unique views, repeat viewers, and engagement (shares, comments, likes).

Don’t forget to keep an eye on user actions within your videos. Also, are people subscribing? Are they sharing? Are they leaving comments?

Q7: What are some tools or apps for creating great video?

Creating great video doesn’t have to be hard as long as you have some tools and apps to help you out along the way! Be sure to try out these suggestions from the chat:

You don’t necessarily need to have a fancy camera to record an amazing video. As Michael said, if your smartphone shoots HD video, it can be a great tool to use for filming.

Michael also suggested getting an external microphone so you can ensure the sound quality is great. A tripod and tripod mount for your smartphone is helpful as well so you don’t have to worry about unsteady video.
For editing on a Mac, iMovie is a great tool to use!

Kyle and Zala also agree that your phone camera is a great place to start filming video.

Dolores likes using apps such as Fly, Tempo, and Hyperlapse for editing social media videos on the go.

For simple video editing, Kristen recommends using Splice App.

For more editing options on your computer, check out Final Cut Pro, Sony Vegas Pro, or Adobe Premier Pro.

Q8: Where do you see the future of video content going?

It’s obvious that video content is here to stay, but how will it change in the future? Here’s what some of the participants of Tuesday’s chat had to say:

Michael said video is going to become the standard for attract, engaging, educating, and persuading your audience. If that isn’t enough to get you filming video for your brand, I don’t know what is!

Scott shared some statistics from Cisco that stated Internet video traffic will increase to over 80% by 2019. Crazy!

Brittany, Searcy, and Rachel know the popularity of live streaming video apps isn’t dying down anytime soon. It only means we’ll be seeing more and more video content.

Dolores said video is going to get more personal and will encourage brands to use it as a way to connect with their audience and enhance storytelling.

With so many people turning to video, you’re going to have to get creative if you want to stand out from the crowd!
Final tips from Michael:

We look forward to seeing you at the next #ContentWritingChat! Mark your calendars weekly for Tuesday at 10 AM CDT for great chats centered around content writing and marketing 😉 

#ContentWritingChat February 2 2016 Recap: How to Use Periscope and Live Video in Content Marketing with Christoph Trappe

#ContentWritingChat February 2 2016 Recap: How to Use Periscope and Live Video in Content Marketing with Christoph Trappe

Did you miss this week’s #ContentWritingChat? Not to worry! We have you covered with our weekly recap of our third-ever Twitter chat, on Tuesday, February 2nd at 10 AM CST.

#ContentWritingChat February 2 Recap: Periscope & Live Video with Christoph Trappe


Our guest host this week was Christoph Trappe, the creator of the Authentic Storytelling Project, content marketer, a global keynote speaker, frequent Periscoper and blogger, and recipient of The Content Marketing Institute’s 2014/ 2015 Top 100 Most Influential Content Marketer award. We were thrilled to have him on!
And, exciting times – once again we became a trending topic in the USA, ranking in at #47 this time!


Known as The Authentic Storyteller™, Christoph is a frequent Periscoper and shared his expertise with us specifically on live streaming video.

With the growth of live streaming apps such as Periscope, MeVee, and Blab, many marketers are feeling the pressure to join these platforms. As a marketer, it’s important to be where your audience is if you want to reach them! Live video allows you to better connect with your audience as a brand and on a personal level. Plus, it provides such a great way to engage them when you can get immediate feedback.

Our guest host, Christoph, mentioned that his favorite live streaming platform is Periscope. However, you shouldn’t count out the others. You should definitely give MeVee a try and Blab. Blab is great if you’re feeling a little nervous and want to have someone co-host with you. Grenae is right: live streaming is a great way to put a name with the face.

As Maureen pointed out, live video is just another layer to the content you’re already producing. It provides a whole new way to connect with your audience and get to know them. Strengthen your relationships with your customers, as Grenae said, and your audience is sure to love you.

Do you want to do a better job on Periscope? Take Christoph’s advice: be real! It’s so important to be genuine and show your audience your true personality through your live video broadcasts. When your audience gets to know you and like you, they’ll start trusting you!
Michael’s tip of promoting your Periscope broadcasts in advance is fantastic if you want to get more live viewers. If you have a broadcast coming up on a popular topic or are just talking about something you really want your audience to hear, let them know ahead of time so they know when to tune in.

Broadcast on Periscope or do a live video stream when you feel like you have something to say. If you have quality material you want to share with your audience, go live.
Our CEO, Julia, mentioned that daily scopers are seeing growth, so you may want to ramp up your presence on the platform when you’re just starting out. It will help you be seen and grow your audience quickly.
However, you should also keep your audience in mind, as Grenae mentioned. Think about what time it is before you broadcast because you don’t want to go live when a majority of your followers are likely in bed. If you want live engagement, you have to give people the chance to join!

Ai is spot on in suggesting to share quality content. If you want to gain followers and keep them, make sure you have something of value to share with them. Christoph brought up the importance of interacting with your audience by answering their questions. Don’t ignore the comments that come up while you’re broadcasting. It’s a turn-off for your viewers. They want to know you’re listening to them!
Both Michael and Alejandro shared some great tips as well: create a plan before you go live. This will be helpful if you forget something or even if you get nervous. Just don’t plan it out word-for-word. Be natural when speaking! And before you sign off, give your audience a call to action. Tell them what they should do next!

Great advice from Christoph: If you want to attract the right viewers to your broadcasts, use a title that’s descriptive and states exactly what you’ll be talking about.
Use hashtags in your video titles as well. When you share your broadcasts to other platforms (like Twitter) your Periscope will show up, which will get you more exposure.

As with anything online, privacy is always an issue. Be safe, especially when you’re broadcasting a live video. Turn off location sharing when you’re at home, like Julia mentioned. Michael also brings up a good point about being aware of what’s in your background. You don’t want to accidentally expose confidential information.
We look forward to seeing you at the next #ContentWritingChat! Be sure to join us (@ExpWriters) on Tuesday, February 9th, 2016 at 10 AM CST.
Want to be a guest host? We’re still scheduling guest hosts out for 2016. Email Julia!