#ContentWritingChat February 2 2016 Recap: How to Use Periscope and Live Video in Content Marketing with Christoph Trappe

Did you miss this week’s #ContentWritingChat? Not to worry! We have you covered with our weekly recap of our third-ever Twitter chat, on Tuesday, February 2nd at 10 AM CST.

#ContentWritingChat February 2 Recap: Periscope & Live Video with Christoph Trappe

Our guest host this week was Christoph Trappe, the creator of the Authentic Storytelling Project, content marketer, a global keynote speaker, frequent Periscoper and blogger, and recipient of The Content Marketing Institute’s 2014/ 2015 Top 100 Most Influential Content Marketer award. We were thrilled to have him on!

And, exciting times – once again we became a trending topic in the USA, ranking in at #47 this time!

Known as The Authentic Storyteller™, Christoph is a frequent Periscoper and shared his expertise with us specifically on live streaming video.

With the growth of live streaming apps such as Periscope, MeVee, and Blab, many marketers are feeling the pressure to join these platforms. As a marketer, it’s important to be where your audience is if you want to reach them! Live video allows you to better connect with your audience as a brand and on a personal level. Plus, it provides such a great way to engage them when you can get immediate feedback.

Our guest host, Christoph, mentioned that his favorite live streaming platform is Periscope. However, you shouldn’t count out the others. You should definitely give MeVee a try and Blab. Blab is great if you’re feeling a little nervous and want to have someone co-host with you. Grenae is right: live streaming is a great way to put a name with the face.

As Maureen pointed out, live video is just another layer to the content you’re already producing. It provides a whole new way to connect with your audience and get to know them. Strengthen your relationships with your customers, as Grenae said, and your audience is sure to love you.

Do you want to do a better job on Periscope? Take Christoph’s advice: be real! It’s so important to be genuine and show your audience your true personality through your live video broadcasts. When your audience gets to know you and like you, they’ll start trusting you!

Michael’s tip of promoting your Periscope broadcasts in advance is fantastic if you want to get more live viewers. If you have a broadcast coming up on a popular topic or are just talking about something you really want your audience to hear, let them know ahead of time so they know when to tune in.

Broadcast on Periscope or do a live video stream when you feel like you have something to say. If you have quality material you want to share with your audience, go live.

Our CEO, Julia, mentioned that daily scopers are seeing growth, so you may want to ramp up your presence on the platform when you’re just starting out. It will help you be seen and grow your audience quickly.

However, you should also keep your audience in mind, as Grenae mentioned. Think about what time it is before you broadcast because you don’t want to go live when a majority of your followers are likely in bed. If you want live engagement, you have to give people the chance to join!

Ai is spot on in suggesting to share quality content. If you want to gain followers and keep them, make sure you have something of value to share with them. Christoph brought up the importance of interacting with your audience by answering their questions. Don’t ignore the comments that come up while you’re broadcasting. It’s a turn-off for your viewers. They want to know you’re listening to them!

Both Michael and Alejandro shared some great tips as well: create a plan before you go live. This will be helpful if you forget something or even if you get nervous. Just don’t plan it out word-for-word. Be natural when speaking! And before you sign off, give your audience a call to action. Tell them what they should do next!

Great advice from Christoph: If you want to attract the right viewers to your broadcasts, use a title that’s descriptive and states exactly what you’ll be talking about.

Use hashtags in your video titles as well. When you share your broadcasts to other platforms (like Twitter) your Periscope will show up, which will get you more exposure.

As with anything online, privacy is always an issue. Be safe, especially when you’re broadcasting a live video. Turn off location sharing when you’re at home, like Julia mentioned. Michael also brings up a good point about being aware of what’s in your background. You don’t want to accidentally expose confidential information.

We look forward to seeing you at the next #ContentWritingChat! Be sure to join us (@ExpWriters) on Tuesday, February 9th, 2016 at 10 AM CST.

Want to be a guest host? We’re still scheduling guest hosts out for 2016. Email Julia! 

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