#ContentWritingChat February 9 2016 Recap: SEO in 2016 and Beyond with Jeff Deutsch

Rachel is our team Social Media Specialist.

If you missed this week’s #ContentWritingChat, you’re in luck! We have rounded-up some of the best tweets from our chat on Tuesday, February 9th at 10 AM CST. Ready to dive in and learn more about SEO? Keep reading!

#ContentWritingChat February 9 2016 Recap: SEO in 2016 and Beyond with Jeff Deutsch

Our guest host this week was Jeff Deutsch. Jeff is the VP of Marketing for Ptengine and a contributor to Inbound.org. (Check out the post where he got famous: Confessions of a Google Spammer.)

Jeff is super knowledgeable in SEO. He joined our chat to share his expertise on the best SEO practices you should be using. We were so excited to have him joining us!

As Jeff and our CEO, Julia, pointed out, SEO is about optimizing your content for search engines. You want Google to view your content as relevant and authoritative in order to rank higher in search results.

Jeff also gives us a very important reminder about making sure you’re writing for humans. Google’s algorithms keep getting better and better and you want to keep up – and this is a key way.

Kavita mentioned the importance of keywords in her answer. Make sure you’re selecting the right keywords for your content. Use keywords that people are actually searching for so you can reach them. Include keywords in your post title, throughout your content, and in the alt tags for your images.

Don’t forget to think beyond keywords, too. Netvantage brings up a great point about making sure your website is optimized. Google favors websites that are mobile-friendly and have quick loading times.

If it wasn’t already obvious by the answers from Jeff, Kavita, and Netvantage Marketing, picking the right keywords is essential! You want to target the keywords your audience is actually searching, otherwise you cannot expect them to find your content. Kavita added a great tip which is to make sure you’re including your focus keyword in your post title, throughout the post itself, and in the alt tags for your images. Very important!

However, don’t forget to think beyond keywords. Netvantage Marketing reminds us the importance of having an optimized website. Google favors websites that are mobile-friendly and ranks them higher in search results. You also want to have faster page-loading times because that’s a good thing to Google!

What are some good standards for SEO content?

Follow the advice from Jeff and Ryan and make sure all of your content is relevant and authoritative. High-quality content is key first and foremost!

Try asking yourself Jeff’s question the next time you’re writing, “Would an expert on this subject link to this?” If not, you might want to step it up!

Jeff and Julia provided great answers for this question! Storytelling is important for building a connection between you and your reader. That kind of connection is memorable to your readers and is going to make them want to share your work.

Focus on building a stronger relationship with your readers to grow your brand.

To naturally earn links for SEO, focus on providing quality content for your audience. When you create valuable content for your audience, they’ll want to share it. As Jeff pointed out, be known as “that guy” or “that woman” within your niche. Position yourself as an authority figure for whatever it is you do. Become to go-to person everyone knows and trusts.

Andrew also reminds us that while great content can earn links on its own, promotion is important. Don’t forget to spread the word about what you’ve created.

Jeff offers a great tip here! If you have a piece that you want major influencers in your niche to see, contact them! It may seem scary, but it’s worthwhile to just put yourself out there. You never know who might be willing to share your work so it’s worth a shot!

Michael mentioned the importance of connecting with your audience. Building that relationship with them is key because they’ll be more likely to share your content when you do.

Don’t forget the hashtags, too! Use the hashtags you known your target market is using so they will be more likely to discover your work. It’s a simple way to reach new people.

Don’t fall for any of those bad or outdated SEO practices! Take Michael’s advice and ditch the robotic copy. Focus on writing great content and working your keywords in naturally. No keyword stuffing either because you don’t want Google to think you’re spam.

Julia offers a great point when she said you should think about your reader. Your reader comes first so make sure you’re providing them with valuable content they’ll love. When you do, they’ll keep coming back for more.

Jeff offered some examples of black-hat SEO practices he’s heard about and they are ones to avoid!

We look forward to seeing you at the next #ContentWritingChat! Be sure to join us on Tuesday, February 16th, 2016 at 10 AM CST.

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