Why Keyword Research is Vital to a Strong Content Presence Online & Our Favorite Tools

Why Keyword Research is Vital to a Strong Content Presence Online & Our Favorite Tools

Ongoing, consistent keyword research is critical to a strong online presence. While keyword research has seen its share of changes over the years, it remains a useful part of content creation. Why? Keyword research is online ROI.  Real, true, return-on-investment: find the right keywords, and you can create content with the potential for high Google rankings inside the … Read more

The Content Keyword Pyramid

The Content Keyword Pyramid

Today, I’d like to talk about writing website content and keywords in a post Penguin 2.0 web world. This new algorithm update cracks down on content that is spammy. Spammy content is copy that overuses keywords, is not informative, and is just generally not written well. Since Penguin 2.0 came out, there’s a big focus on … Read more