Two keywords. Both alike in dignity, in fair content marketing, where we lay our scene. Dramatic Romeo and Juliet references aside, this is a scenario that will come up – if it already hasn’t – when you’re targeting keywords in your content. The question is, what do you do with closely related keyword terms? Do … Read more
Ongoing, consistent keyword research is critical to a strong online presence. While keyword research has seen its share of changes over the years, it remains a useful part of content creation. Why? Keyword research is online ROI. Real, true, return-on-investment: find the right keywords, and you can create content with the potential for high Google rankings inside the … Read more
According to Moz, Google algorithm changes happen about 500-600 times yearly. That’s quite a bit of change in the way Google SERPs analyze and rank your content. The good news? There’s a distinguishable trend towards favoring a quality flow across all content pages published over the web. Yes, one of the online content trends for … Read more
Today, I’d like to talk about writing website content and keywords in a post Penguin 2.0 web world. This new algorithm update cracks down on content that is spammy. Spammy content is copy that overuses keywords, is not informative, and is just generally not written well. Since Penguin 2.0 came out, there’s a big focus on … Read more