The Importance of Keyword Research in SEO Writing | Express Writers

The Importance of Keyword Research in SEO Writing

by | Jun 23, 2013 | SEO

When it comes to effective SEO writing, few things matter more than a real in depth understanding of your keywords. That means that you need to understand not only the keywords and long tail phrases you’re using, but you should also know about the right density and usage you should be aiming for. So just what do you need to know when it comes to your keywords and phrases?

Write for Readers, Not Robots

Don’t think about search engines when you’re composing your copy. While at first blush, that idea may seem counterproductive, the truth is that robots like Google’s Spider are more than adept at picking out keyword stuffed articles and those pieces that are created with only optimization in their sights.

With this in mind, you should always focus your SEO writing on readers. Make your copy interesting, informative and engaging, and make sure that you use your keywords in a way that flows naturally. Your articles should make readers want to stick around and browse your site more, not turn them off with a stream of keywords, one after another.


Know Your Stuff

Whatever you’re writing about, you should come across as a great source of information and fresh perspectives. And that means taking the time before you start writing to do your research. Know your keywords and phrases inside and out, and use synonyms throughout your work. Not only will this make your work more intriguing and generally readable, it will also let the search engines know you mean business, and result in climbing page ranks.


Understand What People are Searching For

Of course, having the most informative and well-written content doesn’t matter at all if no one knows where to find you. Keywords matter and you need to do the research to make sure that you know what your customers are searching for. Avoid highly general search terms, since the competition to the front page is unrealistically tough. Instead, narrow down your chances at breaking into the first page with long tail keyword phrases that best serve your clients’ needs.

Publish Interesting Content Often

Finally, think of the Internet as a living, breathing being. It’s constantly shifting, changing, and adjusting. We no longer live in a world of once a week news. Today, consumers are constantly on the hunt for the freshest, most relevant content. In order to stay on top of your game, you need to write well, and write often. Keep clients and potential customers up to date on news and ideas, and they in turn will keep coming back.

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