We’ve got a pitch for you. Imagine this: a tiny bottle of magical mist you can spray into the toilet to cover up unpleasant bathroom odors. People will love it, right? If you’re like most people, you’re probably thinking, “That’s a crazy idea.” You’re probably also thinking, “Aren’t there already 10,000 products identical to that … Read more
Are you a business marketer new to content marketing? If so, you probably already know that your best audience is found online, and now you’re trying to find out the best ways to attract them. Content marketing is where it’s at today. Gone are the days of traditional advertising and outbound marketing. Paying for click … Read more
Understanding how powerful copywriting, and in a bigger picture, all of content marketing is doesn’t require you to look any further than the sheer amount of content that is produced on a daily basis. Content marketing has long been considered a mainstay of digital marketing and marketers. Considered a cornerstone of the industry, content marketing … Read more
Gary Vaynerchuk. If you haven’t heard of him, I really don’t know what kind of marketer you are. (Kidding! Or not…) For a start, he’s a reputable entrepreneur, public speaker, social media expert, investor, Internet personality, Jets fan, self-taught and self-proclaimed wine expert, and author of several bestselling, motivational books, such as The Thank You … Read more
If you are unaware of what ModCloth is, you must not be into old-timey, vintage women’s clothes, accessories, and home décor. But really, who isn’t? I’m going to assume that most people are huge fans of this brand. I know I am. One thing I like about ModCloth is their amazing content marketing strategy. They … Read more
The world is full of great business books by awesome authors. I want to specifically look at the bookshelf of someone who’s involved in marketing and business and recommend the best-ever books they could put on their shelves. I’ll admit to not reading each of these cover-to-cover (yet they are all on my must-read list), BUT I … Read more
Welcome to my Great Content Roundup, folks! Today, I’m looking at a big question that applies to businesses of all sizes. When do you start promoting yourself (your content, your business) too much? The only exception I could think of is local ice-cream shops – I probably wouldn’t ever get tired of seeing their posts, … Read more
Marketing and branding are two of the major buzzwords that we use in the industry. The confusing part is that non-industry professionals often mix up branding and marketing and use the terms interchangeably. There is a distinct difference between marketing and branding that can be easily explained. Before we jump into the differences we need … Read more