For this round of #ContentWritingChat, it’s all about leadership and marketing! It doesn’t matter if you’re building (or working for) a large or small company… Leadership is still crucial for keeping a team together and ensuring you’re able to experience big results. And of course, you have to get smart with your marketing strategies if … Read more
In this week’s #ContentWritingChat, we talked all about B2B marketing techniques. If you’re running a B2B business or working for one, you’ll certainly find value in the tips that were shared during Tuesday’s chat. In this post, we’re recapping some of the great advice for you to sink your teeth into! #ContentWritingChat Recap: B2B Marketing … Read more
Over the weekend, we were busy beavers – we added several new products to our Content Shop! Kindle ebook formatting (with an option for a custom, made-from-scratch cover design) Marketing copy services in various formats, from flyers to brochure copy and more, under the new expert category Marketing New expert writing category: Content Marketing All of these services … Read more
We’ve got a pitch for you. Imagine this: a tiny bottle of magical mist you can spray into the toilet to cover up unpleasant bathroom odors. People will love it, right? If you’re like most people, you’re probably thinking, “That’s a crazy idea.” You’re probably also thinking, “Aren’t there already 10,000 products identical to that … Read more
Are you a business marketer new to content marketing? If so, you probably already know that your best audience is found online, and now you’re trying to find out the best ways to attract them. Content marketing is where it’s at today. Gone are the days of traditional advertising and outbound marketing. Paying for click … Read more
Understanding how powerful copywriting, and in a bigger picture, all of content marketing is doesn’t require you to look any further than the sheer amount of content that is produced on a daily basis. Content marketing has long been considered a mainstay of digital marketing and marketers. Considered a cornerstone of the industry, content marketing … Read more
Gary Vaynerchuk. If you haven’t heard of him, I really don’t know what kind of marketer you are. (Kidding! Or not…) For a start, he’s a reputable entrepreneur, public speaker, social media expert, investor, Internet personality, Jets fan, self-taught and self-proclaimed wine expert, and author of several bestselling, motivational books, such as The Thank You … Read more
If you are unaware of what ModCloth is, you must not be into old-timey, vintage women’s clothes, accessories, and home décor. But really, who isn’t? I’m going to assume that most people are huge fans of this brand. I know I am. One thing I like about ModCloth is their amazing content marketing strategy. They … Read more
The world is full of great business books by awesome authors. I want to specifically look at the bookshelf of someone who’s involved in marketing and business and recommend the best-ever books they could put on their shelves. I’ll admit to not reading each of these cover-to-cover (yet they are all on my must-read list), BUT I … Read more
Welcome to my Great Content Roundup, folks! Today, I’m looking at a big question that applies to businesses of all sizes. When do you start promoting yourself (your content, your business) too much? The only exception I could think of is local ice-cream shops – I probably wouldn’t ever get tired of seeing their posts, … Read more