creative writing

#ContentWritingChat Recap: How Creative Writing Taught Me to be a Better Digital Marketer with Stoney deGeyter

Do you do any creative writing, whether it’s for your job or for fun?

If not, you might want to consider making it part of your regular routine!

Besides helping to get those creative juices flowing, doing some fiction writing can actually help you become a better digital marketer. And who wouldn’t want that?

But how is that possible, you ask? Well, that’s exactly what we discussed in this week’s #ContentWritingChat! So, let’s dive into the recap for all the tips!

#ContentWritingChat Recap: How Creative Writing Taught Me to be a Better Digital Marketer with Stoney deGeyter

Our guest host for this week’s chat was Stoney deGeyter. He’s a digital marketer, an author, and a speaker. He’s learned a lot about becoming a better digital marketer, thanks to his passion for writing sci-fi. If you want to learn his tips and how creative writing can help you as well, just keep on reading!

Q1: Have you done at creative writing, whether in your career or for fun? If so, tell us about the work you’ve written!

To kick off the chat, we decided to find out just how many of our chat participants have dabbled in creative writing. Here’s what some of them had to say:

Stoney used to write poetry in his high school and college days. He also has experience with music, as he shared he wrote some songs with friends while in a band. Now, he’s focused on writing his novel about time travel.

Danielle grew up writing many short stories.

Gene would write stories about robots when he was a kid.

Finishing his two fiction books has been on Bill’s bucket list.

Ben has written songs in the past as well!

Q2: What storytelling tactics that work well for fiction writers can be implemented in a digital marketing strategy?

Are there any storytelling tactics you can use in digital marketing as well? Try implementing some of these tips to take your content to the next level:

Stoney said you always want to have a problem to solve. As he pointed out, people are rarely searching the web for fun. They’re typically looking for something and you have to be able to deliver it. Figure out what your audience is looking for and what is prompting their search. That’s going to help you create the content they’ll love.

Make sure you also understand the type of person you’re writing for. This will allow you to get inside their mind and determine what’s going to hook them and make them want to read your blog post or story.

Lexie knows that captivating your audience is no easy task. But when you can do this successfully, you’ll have them hooked!

For Ben, he focuses on the setup, the conflict, and the resolution.

Make your audience feel something with your writing!

Think about the characters, the plot, and the challenges your audience faces.

Julia made a great point about including graphics in your content. It’s a great way to provide some visual interest and hold attention.

Q3: Are there any rules you should keep in mind when doing creative writing or handling your digital marketing tasks?

Here are a few rules our chat participants think you should be sticking to:

Stoney suggests always starting with the best practices, such as the hook, the setup, the characters, and more. But as he pointed out, you also have to consider what works best for your audience and your industry.

Of course, you always need to know who your audience is and create with them in mind.

Follow your style guide and focus on readability, accessibility, and grammar.

Danielle said you always need to answer what’s in it for your audience.

Proper grammar is always important, so don’t skimp here!

Shawn also agrees that proper grammar is a must. If you aren’t editing for grammar and spelling, you can turn writers away.

Q4: When writing any kind of story, it’s important to stay in character. How do you make sure you’re doing this when creating online content?

Are there any good tips for staying in character when you write? Check out these suggestions straight from the chat:

Find your voice and stay consistent. As Stoney said, it’ll be hard for readers to feel like they know you if you’re writing sounds like it has multiple personalities. Write in a voice that’s genuine to you and that will appeal to them.

Julia suggests creating style guidelines for your brand. This will help you stay consistent with your voice, plus it’ll help if you have other writers on your team.

Megan agrees that a brand guide is a must!

Know what attracted your audience to your site in the first place. Make sure you keep that in mind when you write new content.

As Steven said, you need to have a firm understanding of your audience. This will guide you in writing in a way that appeals to them.

It can also help to create an outline of your content beforehand. Once you’re done, have someone else look it over and do any editing before publishing. A second pair of eyes can help catch anything that needs to be changed.

If you don’t have someone to edit for you, you can always walk away from your content for a few hours and then come back to review it.

Tools like Hemingway are also fantastic for writers to use!

Q5: Why is it so important to start with the end in mind when creating anything? How will that guide you along the right path?

If you don’t create content with your end goal in mind, it’s such a missed opportunity. Here’s why:

Stoney made a great point about how your story leading up to the end can’t be lacking. If it is, it won’t inspire people to take action. And then, you won’t be able to achieve your end result.

As Lexie said, how can you get from Point A to Point B if you don’t know how to get there?

Knowing your goal will really come in handy throughout the planning and execution phases. Andrea said you’ll avoid going down any useless roads when you know where you want to go.

And if you don’t have a goal in mind, how will you know when you’re done? How will you know your content served its purpose?

Q6: How can you tell whether or not your audience is actually resonating with the content you produce, whether it’s a book or a blog post?

It’s important to track the success of your content after it’s published. But how can you know if your readers actually enjoy it? Check out these tips:

Make sure you’re keeping an eye on your analytics for online content. Are people visiting your content? If not, revisit the piece itself or see if you could do additional work on social media to spread the word.

Julia suggests tracking your rankings, conversations, traffic, and leads.

Conversions are very important! Are people making purchases, joining your list, etc.?

Sarah agrees that conversions are a must! She also suggests keeping an eye out to see if people are engaging with your content, linking to it themselves, or sharing it with their audience.

Lexie suggests looking at behavior metrics. How long are people spending on your site? Are they clicking on any CTAs in the post or are they bouncing? These are all important things to keep an eye on.

Relations and conversions are a must!

Narmadhaa said to pay attention to responses and engagement your content receives.

Q7: How do you make sure you’re always learning and growing as both a writer and a digital marketer?

Continue strengthening your skills by keeping these tips in mind:

Stoney’s advice is to set aside time to educate yourself each week. You can read a wide array of books, plus check out some of the blogs in your industry.

For Chelsea, she loves to read industry-related articles on Inc. and Forbes. She also sets Google Alerts to stay updated.

Danielle knows Twitter chats are a great place to learn and better your skills.

Andre suggests paying attention to what’s trending, being open to new experiences, and not being afraid to take risks.

Be prepared to be criticized for your work and make sure you’re actually learning from those critiques instead of letting it drag you down.

Want to join the Twitter chat fun? #ContentWritingChat happens on the first Tuesday of every month at 10 AM Central! Follow @ExpWriters and @writingchat to join us!

poo pourri

A Tale of Crazy Good Marketing Storytelling: Poo~Pourri

We’ve got a pitch for you.

Imagine this: a tiny bottle of magical mist you can spray into the toilet to cover up unpleasant bathroom odors. People will love it, right?

If you’re like most people, you’re probably thinking, “That’s a crazy idea.”

You’re probably also thinking, “Aren’t there already 10,000 products identical to that on the market?”

You may even be thinking, “There’s no way that would ever sell.”

You’d be right on the first two and dead wrong on the last one.

Here’s why it would sell. Let your mind be BLOWN…

Be introduced to Poo~Pourri, a wacky “spray before you go” bathroom mist that’s gone viral and sold millions of products. “How,” you ask? Because of its incredibly creative use of brand storytelling.

I’m going to dissect just how this crap “made it” (so well, in fact); and five essential lessons you can learn from the way they’re winning. Let’s proceed!

poo pourri

Who (or What) is Poo Pourri?

Head to the Poo~Pourri website and you’ll find a page that immediately resembles something from Alice in Wonderland, complete with an embedded video of a pretty princess who is, presumably, squatting on her porcelain throne. The entire page, from the font to the color scheme is decidedly elegant and playful. And, at first glance, the only thing that really clues you into what the product is all about (besides the name, of course) is the slogan beneath the brand’s logo: “Spritz the bowl before you go and no one else will ever know.”

Before we hop down the rabbit hole of what makes Poo Pourri such a genius brand, it’s important to understand where the brand came from in the first place. At the top of the page, beneath a header titled “The Magic of Poo,” there’s an “About us” section (it’s called “The Story of Poo”). We must warn you, though, this “About us” is likely different than any you’ve ever seen.

It starts out innocent enough: the founder’s name is Suzy and she started the brand as the “first natural, truly effective solution to a universal problem.” In her words, “Poop happens, and it stinks!” She goes on to encourage you to “Take a shift!” and allow Poo Pourri to liberate you from “toxic thoughts and ingredients” because, hey, you’ve “got more important crap to worry about!”

Does this introduction have the six-year old inside of you giggling and blushing? Good, because we get the distinct feeling that that’s exactly what Suzy is going for. We’re willing to bet, however, that you’re also silently acknowledging that Suzy is indeed right. This is a universal problem.

And therein lies the first stroke of genius.

Since its inception, Poo-Pourri has sold more than 4 million products and that number only continues to climb. These products are neat little 2 – 4 oz spritz sprays, all natural with essential oils and no parabens or chemicals (which I personally love!), and start around $9.95 without shipping per bottle. The products even have cute little names, and the product descriptions themselves maintain the storytelling vibe.

poo pourri product

Even if you agree that nicely-packaged bathroom spray is a sensible idea, it still seems almost unbelievable that such a company should experience such runaway success.

It’s happening though, and the brand owes it all to storytelling. Something we talk a lot about (here, and here, for instance.)

How Poo Pourri Rocks Storytelling

Remember that embedded video on the main page of Poo~Pourri’s website? Well, they made a few original stories with the same lovely British redhead – 12, to be exact. Delight yourself in the crappiness of their entire channel, here.

Hilarious, right? Hilarious and slightly cringe-worthy, as well. The latter part owes largely to the fact that that video may be the single most daring and honest marketing video you’ve ever seen. Honesty is a theme that runs throughout the website.

From the unique section titled “Let’s Talk Crap” at the bottom of the home page (where you’ll also find the below “Hey Girl” gem) to the attractive product photos throughout the site, the brand’s home page manages to be hilarious, bawdy, and just sophisticated enough to pull it all off.

Hey Girl Meme

How does Poo~Pourri pull it off, though? And how do they take all of that storytelling and transform it into something that genuinely helps the brand make sales? The answer is that they use a series of tried and true marketing tactics that they infuse with their own individual flavor.

5 Marketing Lessons to Learn from the Storytelling Genius of Poo~Pourri

Here are the top 5 things we could all learn from Poo Pourri.

1. Know your audience

You’ve heard this before and you’ll hear it again but, come on, is there a brand out there that knows its audience better than Poo-Pourri? Doubtful. It’s clear from the get-go that Poo-Pourri is aimed at young, eco-conscious females everywhere that are having a hard time bucking the social norms associated with bathroom business.

If you need extra evidence of this, consider the video titled “Girls Don’t Poop.”

The video underlines the product’s quality by boasting that Poo-Pourri has more 5-star ratings on Amazon than the iPhone 5. It also offers a good-natured nudge at self-consciousness that generally surrounds bathroom visits. As Entrepreneur points out in their article on the company, “Everyone has a use for a spray that makes bathrooms smell fresh, but Poopourri did not target every Tom, Dick, and Harry.” Because of this, the brand is dominating while other bathroom spray brands are…stinking.

2. Be bold

If there’s one thing Poo-Pourri doesn’t do, it’s tread lightly. Phrases like “dirty little secret,” “tiny astronauts,” “chocolate éclair,” “intestinal cigar,” and “heaping dump” are prevalent throughout the brand’s advertisements.

And, yes, while we know that the majority of those phrases are enough to make you blush, they’re also bold. One of the best things this brand does is remove the timid language that often surrounds the topic of bathroom use. In doing so, they make the topic relatable and create an environment in which people can say, “Hey, yeah, I can totally relate. I’ll try this stuff out!” Unconventional? Yes. Brilliant? Absolutely.

3. Provide some comic relief

Let’s be honest, nobody really wants to talk about poop. But since Poo-Pourri does it in a funny, lighthearted way, it’s easier for customers to approach. Also, it’s infinitely obvious that whoever wrote the web copy for the company’s site had a great time doing it. This translates through to the reader and makes it easier for the customers to enjoy themselves on the page, translating into more sales and more brand engagement.

As a side note, let’s remember that, while Poo~Pourri is bawdy, a touch lewd, and very bold, it manages to balance those things with levels of professionalism, sophistication, and attention to detail that prevent it from ever coming close to unsaleable.

4. Be unique

What Poo Pourri is doing right now brings to mind what Dollar Shave Club has done in the last few years. While neither bathroom odor-maskers or razors are revolutionary products, both brands have managed to package and market their products in such a way that makes them seem so.

In the case of Dollar Shave Club, it’s ad copy that portrays the woes of people who don’t change their blade often enough. In the case of Poo~Pourri, it’s an all-natural product that comes packaged in a beautiful bottle that features a distinctly vintage appearance.

Reminiscent of high-class French toiletries, these little bottles instantly make customers feel like they’re holding an expensive and exclusive product. When a product looks great and performs even better, you can guarantee it’s going to be a hit with customers.

5. Own it

Throughout their website, Poo~Pourri continually says “Own your throne!” and they mean it. It’s evident, however, that the company takes that to heart. In addition to owning their thrones (as we assume they are) they’re also owning everything with the same flavorful style, from their brand message to their web copy. There’s not a piece of their website that feels boring, predictable, or pasteurized.

I think this is a huge key to their success across the board: they really, really commit to the level of storytelling they’ve exhibited. Which only means that someone over at Poo~Pourri is really, really, really, really… you get it… creative.

Everything is thoroughly, vibrantly on-brand, and it’s refreshing.

Take, for example, the social sharing buttons at the bottom of their home screen:

poo pourri

“Let me take a #shelfie,” “Ladies and gentleman, start your hot glue guns,” and “giveaways on giveaways on giveaways”? Of course I’m going to share that. Sharing that seems fun. How could I not share that?

Of course, that’s exactly the reaction those buttons are meant to produce and they do a fantastic job of it. Now, if those buttons had just featured the names of their respective social networks, it wouldn’t be nearly as much fun and I wouldn’t be nearly as compelled to share.

Poo~Pourri knows that in order to stand out in the minds of your customers, you need to craft a unique and original brand message that pervades through every aspect of your marketing. They’ve done this and, frankly, we could all stand to learn a thing or two from them.


If you’d never heard of Poo~Pourri before this post, I trust your life has been changed. What’s more, I virtually guarantee that you’ll think of this brand the next time you use the bathroom. While this little company is still small compared to some of the scent-eliminating giants out there, it’s obvious that their brand message is set to take them far.

This is due in large part to the fact that the brand is just so dang good at storytelling. From their commercials to their web copy and everything in between, Poo~Pourri is a brand that you can’t forget and can’t help but identify with.

Need a creative pen for hire? Check out our creative writing services.


The Art of Storytelling: Is Your Story Worth Talking About?

Anyone who has ever heard the story of Scheherazade (pictured in our featured image) knows that storytelling can be a lifesaving skill. In the tale, Scheherazade was destined for beheading by a bored and vengeful King. A skilled storyteller, however, Scheherazade managed to keep herself alive for 1,001 nights by telling the King stories. At the end of 1,001 nights, the King decided to spare her life and realized, in the process, that he had actually fallen in love with her.

For content marketers, the tale of Scheherazade is more than just entertaining – it’s a framework for success. Storytelling is one of the best ways for companies today to set themselves apart from the competition. Additionally, it is a fantastic way to reinforce company values and add interest to your products, goods and services.

In today’s world of competitive content marketing, the only way to truly be heard is to tell a story that is better than everyone else’s.


What is Storytelling In Content Marketing?

For many communications professionals, storytelling may seem unrelated to business. With tools like traditional advertising and PPC ads under their belts, many marketers fail to see the value of storytelling, which is often regarded as a fanciful pastime.

Storytelling can be fairytales, yes, but it can also be the process of producing a human connection through great business writing. Whether you realize it or not, there is no successful product, business or site on the web today that doesn’t utilize storytelling in its content marketing. This is because storytelling is one of the most effective ways to spike customer interest and encourage increased interaction.

In order to purchase a product, a customer needs to feel a connection with that product. This only happens when they can see themselves using the product or when they fully understand what makes it special. This, in turn, only happens when the person creating the content for a given company is capable of telling a story that sucks customers in and keeps them interested.

A great story transcends traditional facts and figures and evokes a strong response from customers. Additionally, telling a great story helps to create “sticky” memories that remain with customers long after the story has ended.

Content marketing provides the ideal vessel for great storytelling and, when done correctly, it can easily help a company reinforce their values in the eyes of their customers. It can be difficult, however, for Type-A company mindsets to wrap their heads around the fact that something as seemingly “fluffy” as storytelling can actually help boost their business in large ways. Fortunately, we’re not making this up and the first step of telling a great story is simply finding out whether or not your story is worth telling in the first place.

The 4 Types of Stories Worth Telling

Whether or not you realize it, storytelling in content marketing is almost exactly like storytelling in novels or journalistic content. Stories, at their core, are archetypal and storytelling in content marketing is no different. The 4 types of stories that are worth telling in a content marketing setting are as follows:

1. The Origin Story

Where did your company come from? How was it born? Was there a colossal failure that leads to success? Telling your origin story helps customers find something to relate to within your company, which in turn helps them build loyalty. Customers love a shared mindset. Take Cory’s Cookies for example. With an origin story like that, how could you resist?

2. The Product Story

Why did you create the product? If you answer is “to make a bunch of money and add more consumer junk to the mainstream” you can bet you won’t be very successful. People want to know why your product is different and what inspired it. Canadian clothing manufacturer Lululemon tells their product story by including a “why we made this” segment in every product description on their website.

3. The Customer Story

How has your product affected the life of your customers? Why do they love it? What do they do with it? Potential customers look to existing customer reviews as a main source of information when making purchasing decisions, which means that by including the customer story in your marketing, you can help inspire confidence in your potential clients.

4. The “What I Stand for Story”

Think about Apple’s wildly successful “Think Different” campaigns. Why were they such a runaway landslide of success? Because the marketing department of that company is and has always been great at extolling the virtues of exactly what the company stands for: end-to-end integration, beautiful products, seamless software, art and technology combined into one package. As a result, Apple has an absolute cult following of people who want to stand for those things, too.

Five Tips for Great Storytelling

In terms of execution, storytelling for content marketing and storytelling for book writing diverge slightly. Since content marketing storytelling is designed to invoke a response from customers, it follows a different set of guidelines than novel-based storytelling does. Incorporate these 5 tips for great storytelling in your content:

1. Give the Story a Message: As is true with other sectors of marketing, it is important to know whom you’re writing to and what you want to convey. In order to create great story, begin by asking yourself about your target audience. Are they young or old? What do they care about? Where do they live? What are the values experiences and concerns that they are most likely to connect with? How much money do they make? These questions will help you hone your statements to get right to the heart of your audience. Additionally, it will help you devise a moral and construct a story your target audience will love.

2. Include Your Experiences: We’ve all heard the saying “Write what you know” and storytelling in content marketing is no difference. In order to tell a great story, you need to mine your life experiences in order to pull the best example to illustrate your own message. People love vulnerability and by exposing your own hardships and truths, you make it easier for them to relate. Share a moment that your own poor decisions lead to ultimate success or how a failure translated into an important learning period. These things provide an important entry point to a great story and can go a long way toward making your content relatable and powerful.

3. Don’t be the Star: There is a difference between storytelling and ego and it’s possible to be helpful without being obnoxious. It’s a fine line, though, and the most important thing to remember in writing great stories is to avoid making yourself the star of the story. It’s fine to talk about your experiences, as mentioned in point #2, but you’ll want to avoid talking too much about yourself. Audiences don’t want to witness your ego, so keep your storytelling instructional, valuable and helpful without caving too much to self-congratulation.

4. Identify the Struggle: People are more likely to relate to your content if they feel like they can actually relate to your content. This means that you need to get inside of their heads and prove that you understand their struggle. In order to do that, place yourself in your reader’s shoes. What are they concerned about? What are their problems or fears? What is the conflict that drives them to change? Once you’ve established that, take some time to consider how you can cater to that and then tailor your stories to being your customer’s main partner in crime and including them in the journey to overcome the struggle.

5. Stay Simple: Content marketing is not the same thing as writing a novel and, as such, it’s a bit inappropriate to have 15 volumes meant to cover a single epic story. That said, it’s important to keep it simple. Less is more when it comes to storytelling in content marketing and a moving and compelling story doesn’t have to be an involved and drawn-out affair. Instead, write from the heart and prove to your audience that you can provide interesting, detailed content. This will help solidify your message and improve all facets of your marketing.

6. Practice: Storytelling takes time and not everyone can come out of the gate with a prize-winning tale. If you think you’ve got an important story to tell, practice with your friends and colleagues before you take it to your customers. This will give you a chance to perfect the art and hone the details before it truly matters. Great stories will easily go viral through word of mouth and shares, so it’s important to get it right before you get it out there. The return on a great story can be huge; so don’t be afraid to invest some time to perfecting the art before you present it to your customers.

Is Your Story Worth Telling?

Nowadays, customers are flooded with stories. Every television commercial, radio ad, piece of content and glossy magazine page seeks to tell a story. With that in mind, the key to great storytelling is simply to ask yourself if each piece of the story is useful and valuable.

When incorporating storytelling into your content marketing, it’s helpful to think of it as an introduction. When you meet a new person, you want to know where that person is from, what they do, what they love and what’s important to them. Determining which stories are worth telling in content marketing is no different. By telling your origin story, product story, customer story and “what I stand for” story, you can introduce your company to customers in a well-rounded and holistic way. This allows you to reach your audiences from a place of genuine interest and to touch their lives from a place of skill, excitement and helpfulness.

Remember, creative writers can sometimes be your best asset for increasing your storytelling power. We have some fantastic creative writers in our team – check out our creative writing!

How Creative Writing Has Changed the World for the Better

From Chaucer to Rowling, creative writing has often been the boon to our stressful, busy world.

It started as a way to maintain folklore tradition and tell us tales of knights in shining armor who brought whole countries together (King Arthur).

Excalibur! Forged when the world was young, and bird and beast and flower were one with man...

“Excalibur! Forged when the world was young, and bird and beast and flower were one with man…”  Excalibur (1981)


But creative writing has now become an absolutely powerful force for good. We see the wisdom of Gandalf and Baggins (Lord of the Rings)…

"You asked me to find the fourteenth member of this company and I have chosen Mr. Baggins."

“You asked me to find the fourteenth member of this company and I have chosen Mr. Baggins.”

…The humor of Bridget Jones, and the horror that only Stephen King (The Shining) can produce.

Whether you read or write a high fantasy novel or an epic crime drama, there will be an amazing impact. Creative writers of all types have brought about amazing results for the world and all they did was grab the nearest pen, typewriter, or computer and got down to writing.

I want to take a look at just how powerful creative writing has been for our society and just how it has changed the world for the better.

7 Amazing Instances of Creative Writing Impacting the World

Creative writing has been a huge part of making the world a better place. Here are some awesome instances of just how powerful it is.

1. It Captured Oral Tradition Giving Us Amazing Stories to Look Back At. When you think of creative writing, one of the first things many think of is the stories of the Brothers Grimm. They are dark and full of terrors, but those stories are also incredible for many reasons.

One reason these stories are so immensely powerful isn’t just because they provided us with great fairy tales that influenced our popular films, but they also captured history.

The Brothers Grimm traveled around, learning some of the popular folklore that was told in one way and one way only – orally. We all know how much impact those stories had (just look at all the Disney films we have).

A real fairy tale...

Preserved in time by the talents of a pen…

What would have happened if the Brothers Grimm hadn’t stored these stories? What would the world look like now? What a fascinating, and slightly terrifying thought to think. By writing down these creative folk stories, the Brothers Grimm opened a whole new world of creative possibility.

 2. Creative Writing Has Shown Immense Power in Physical Health. When the Brothers Grimm popularized creative literature, they probably didn’t realize what this would mean for the world.

A huge impact that all creative writing has had, no matter its age, genre, or format, is that of improving physical and mental health. There are so many amazing health benefits when you read creative literature, and that is a pretty awesome impact if you ask me.

When you write creatively, you can see some health benefits such as the ability to improve your memory and have a great format to release pent up emotions.

Reading creative literature also gives you immense health benefits including better cognition, relieving stress, and helping you sleep. That’s right, if you have a hard time sleeping, reading a good book might just be what you need.

The great thing about this is that creative writing and literature doesn’t have to be one type of thing – it can be anything. It can be a comic book, a science fiction novel, the latest study, or a great nonfiction book.

3. A Simple Novella Can be a Letter to a Loved One. Another way that creative writing has made the world a better place is actually something rather small. But, as well all know, those small things add up to something major in the end.

Neil Gaiman is an amazing author with an impressive range of works including The Ocean at the End of the Lane. While this seems like a jaunt into urban fantasy, there is something much deeper. This story started out as a simple, small letter to his soon-to-be-wife, Amanda Palmer.

He wanted to make sure she knew things about him, and he wanted to share his life with her, and creative writing was what helped him achieve this. It ended up turning into an absolutely gorgeous novella, but his small action was something Amanda greatly appreciated.

It might not have made a worldwide impact, but a small gesture through creative writing can change someone’s world for the better. And Amanda experienced something that many of us would absolutely enjoy.

4. Creative Writing Might Send You to San Francisco with Flowers in Your Hair. When you look at the world of creative writing, there are so many facets. There are books, ad campaigns, music, and more.

The 1960s and 1970s were a powerful decade when it came to moving and emotional creative writing. The United States was at war with Viet Nam, with protestors calling for peace. America and the entire world were also on the cusp of major social change.

And music and creative writing had an important role to play.

We had songs about peace, encouraging people to avoid war and work together to meet a resolution without the shedding of blood. People marched singing these songs, hung around in large groups with these songs, and many were backdrops to some of the most intense and saddest moments in American history.

Not only did we have songs about peace, but we also had songs about racial problems around the world but specifically in America. We had books such as To Kill a Mockingbird that highlighted these problems and a speech no one will ever forget:

“I have a dream…”

5. Fiction and Creative Writing Help Create Literate Children and Adults. I’ll admit, when it comes to creative writing and literature, my go-to author is Neil Gaiman. He has great wisdom about creative writing and its importance and he often illustrates that importance himself.

In an article for The Guardian, Neil talks about the importance of creative writing, specifically that of fiction. He points out how fiction can improve someone’s life, no matter if they are reading to escape, learn, or have fun.

He believes, and rightly so, that with literature, we open the door to a healthy society as well as a more literate culture. Did you know that New York City gauged the prison growth rate off of the amount of 10 and 11-year-olds that couldn’t read?

Now, what does that say about the need for literacy? Quite a bit.

While Neil does point out that a literate society does not equal a crime-free one, there is an immense impact of literature, bettering the world.

Creative writing and reading gives people the chance to formulate their opinions and to learn about other views. There are many things a person can learn just by reading and fiction has long had an amazing impact on many readers.

6. Creative Writing Provides Powerful Ads that Cannot Be Ignored. Powerful creativity isn’t just something you see in books and music but is also amazingly powerful in the ad world.

On September 11th, 2001, America saw one of the worst terrorist attacks on their soil and the world felt the immense grief radiating out from New York City, the Pentagon, and Pennsylvania. People everywhere were making tributes to the fallen on that day, and there was one particular ad that brought everyone to tears.

Budweiser paid a gorgeous tribute to those who died that day with a Super Bowl ad that only ran for a brief time.

The lovely America, captured in the Budweiser 9/11 tribute ad.

The lovely America, captured in the Budweiser 9/11 tribute ad.

Advertising has done more than just paying tribute; they’ve raised awareness for issues, focused on social change, and worked to bring people together.

One such ad is a Spanish advertisement that only children could fully see. It sent out a message that if a child was being abused, he or she could reach out.

This was met with a fanfare of those who thought it was great and criticism from those who didn’t know if it would work. Regardless, it was still a great, powerful ad.

7. A Simple Children’s Story Can be Immensely Complex. What do I mean with those contradicting words? Easy – Harry Potter, when looked at on the surface, is a simple children’s story, it has all the elements.

The talents of J.K. Rowling.

The talents of J.K. Rowling.

However, it is also immensely complex. Rowling dealt with many issues that children’s literature often didn’t, which could be a major reason why so many adults read it.

This series impacted the world amazingly by giving people something positive in a dark time. And it also brought about something great – literacy.

It inspired so many children to read, especially those who weren’t big readers. It brought about a love for reading, which really did impact the world for the better.

In addition, a 2003 article from the University of North Texas pointed out that it also helped create discussion between children and adults.

Never Be Afraid to Read and Write What You Want

Creative writing really has had an immense impact on the world, changing it for the better, hasn’t it? No matter what it is you are reading or writing, know that it is exactly what you need.

It might get you through a hard time in your life, encourage you to try new things, and if you’re a business owner, help you bring in new clients.

Creative writing is just another thing Express Writers offers, and our team can help you get something epic and creative that people will definitely enjoy.


Photo credits: The Telegraph (King Arthur), John Howe (Lord of the Rings), Goodreads (book cover, Grimm), (Harry Potter book cover)