A Tale of Crazy Good Marketing Storytelling: Poo~Pourri

A Tale of Crazy Good Marketing Storytelling: Poo~Pourri

We’ve got a pitch for you. Imagine this: a tiny bottle of magical mist you can spray into the toilet to cover up unpleasant bathroom odors. People will love it, right? If you’re like most people, you’re probably thinking, “That’s a crazy idea.” You’re probably also thinking, “Aren’t there already 10,000 products identical to that … Read more

How Creative Writing Has Changed the World for the Better

How Creative Writing Has Changed the World for the Better

From Chaucer to Rowling, creative writing has often been the boon to our stressful, busy world. It started as a way to maintain folklore tradition and tell us tales of knights in shining armor who brought whole countries together (King Arthur).   But creative writing has now become an absolutely powerful force for good. We … Read more