I'd say it's safe to say that we all know the power of stories. Each one of us has experienced it in our lives at some point or another. Whether you grew up listening to your parents read bedtime fairy tales… Whether you voraciously adventure books under the covers...
Julia McCoy | Feb 12, 2019
Just in time for Christmas, 25 of us at Express Writers (from the executive, editorial, and writing team) put our brains together and created this collaborative holiday story for The Write Blog. The idea was born around September, and it took more than three months...
Julia McCoy | Dec 20, 2018
Ah, the dreaded About Page. You know you need one... But few people know how to create one that actually accomplishes anything for their business. Here's a good question. What is a "good About Page" really supposed to accomplish? Copyblogger says that it should...
Julia McCoy | May 22, 2017
The fall of 2014 seems like such a long time ago. It had only been a few months since we made the move to the Dallas area, and for the life of me I could not find my place in the land ‘o heat. Aside from my in-laws, I knew no one. I was looking for a job, something...
Marcie M | Jan 16, 2017
Everyone loves a good story. Just think about it this way... It is extremely difficult for many of us to resist answering the question, “So, guess what I heard?”, when someone asks. A good story is why we love social media, reality television, and People magazine....
Julia McCoy | Nov 23, 2016
We’ve got a pitch for you. Imagine this: a tiny bottle of magical mist you can spray into the toilet to cover up unpleasant bathroom odors. People will love it, right? If you’re like most people, you’re probably thinking, “That’s a crazy idea.” You’re probably also...
Julia McCoy | Jan 11, 2016
"What do you mean?" he said. "Do you wish me a good morning, or mean that it is a good morning whether I want it or not; or that you feel good this morning; or that it is a morning to be good on?" J.R.R.Tolkien, The Hobbit, Gandalf speaking What is "timeless" in...
Julia McCoy | Dec 3, 2015
Anyone who has ever heard the story of Scheherazade (pictured in our featured image) knows that storytelling can be a lifesaving skill. In the tale, Scheherazade was destined for beheading by a bored and vengeful King. A skilled storyteller, however, Scheherazade...
Julia McCoy | Oct 2, 2015
From Chaucer to Rowling, creative writing has often been the boon to our stressful, busy world. It started as a way to maintain folklore tradition and tell us tales of knights in shining armor who brought whole countries together (King Arthur). But creative...
Julia McCoy | Aug 3, 2015
Creating content that gets shared on different platforms at a fast pace can be a real challenge. As social networking websites have developed into visual mediums par excellence, crafting eye-pleasing stories has become one of the most prominent conditions for...
Julia McCoy | Jul 7, 2015
Content marketing is absolutely incredible when you use a story in it. A storyline gives you the ability to create excellent content whether you are writing blogs, landing pages, product descriptions, and more. You can then send out this content, and convert people...
Julia McCoy | Jun 23, 2015
Storytelling is an excellent tool to use in your content marketing strategy, giving your brand personality and connecting you with readers. It can help boost your content and shares, but just how can you go about telling a story with your content? Where can you get...
Julia McCoy | Jun 15, 2015
