Storytelling

Storytelling in Content Marketing: How to Add Meaning, Color, and Life to Your Marketing

I'd say it's safe to say that we all know the power of stories. Each one of us has experienced it in our lives at some point or another. Whether you grew up listening to your parents read bedtime fairy tales… Whether you voraciously adventure books under the covers...

The Content Marketer’s Surprise: A Collaborative Story By 25 Writers (Narrated Infographic)

Just in time for Christmas, 25 of us at Express Writers (from the executive, editorial, and writing team) put our brains together and created this collaborative holiday story for The Write Blog. The idea was born around September, and it took more than three months to...

How to Write an Amazing About Page

Ah, the dreaded About Page. You know you need one... But few people know how to create one that actually accomplishes anything for their business. Here's a good question. What is a "good About Page" really supposed to accomplish? Copyblogger says that it should answer...