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express writers 7 years in business

Celebrating 7 Years in Business, Our Story, & Announcement

This month marks the seventh year Express Writers has existed.

Back in 2011, it was quite the humble beginning for us. I was doing 90% of the work, all the way from writing client blogs to emailing and cold calling to find my next prospect.

In 2011, I quit nursing school to follow my dreams. Literally, one morning I woke up and asked myself, “what do I love doing?” I knew what the answer was, from the bottom of my heart. Writing. So, I took my passion online and started a freelance profile. Within three months I had more clients than I’d dreamed of, and I started a business. With nothing more than $75, Express Writers was born.

7 years later, we’re on our 14,185th project (that doesn’t even include 2,000+ of projects in the years prior to building our e-commerce content platform). If we’re averaging 10,000 words per projects (they vary from 500w – 50,000w per order), that’s over 70,850,000 words written! We’ve served over 5,000 clients, and our team is 75 people and growing. We grew 20% in internal support members (QAs and copywriters) to our team, just in the past two months.

Today, we’re celebrating this major milestone of our 7th year in business.

First, we have an awesome brand video to share with you. Bonus: we had a wonderful video producer help out with the production!

If you’ve been a part of our journey thus far: reader, subscriber, client, podcast listener, team member… thank you. 

It’s 100% true: “Talent wins games, but teamwork and intelligence win championships.” (Michael Jordan)

Plus, we’re announcing something super special. Stay tuned below the video for an important announcement!

Celebrating 7 Years in Business: The Express Writers’ Story

Content Shop Major Change Announcement: We’re Now Taking New Clients By Invitation Only

At Express Writers, one of our highest priorities is focusing on quality, timeliness and creativity when we serve our clients.

We find that less clients means that we can focus on greater results for each one of those clients.

Many clients have been with us for years now, are increasing their order quantity, and we’re staying busier than ever because we’re focused more heavily on client support than simply sales. We greatly, greatly appreciate our clients’ loyalty.

We want to continue this direction: serving our loyal clients with our best.

So, after much deliberation, we’ve decided to make this happen:

We’re now taking new clients by invitation only.

Here’s what that means for our Content Shop usability.

If you don’t have an account, you will be able to view our services and pricing, but you won’t be able to buy unless you have an account.

Guests without an account will see this:

new client registration

Clients with an account will see the checkout options on services inside our Content Shop:

new client registration example

We’re taking new clients only after carefully reviewing their request to join our site as a client.

Here’s our New Client Registration form:

express writers client registration

Our ideal clients are seasoned marketers, agencies and business owners. 

If that’s you, we’ll review your account and if we are both a mutual fit, we’ll happily welcome you into our amazing repetoire of clientele.

If you’re ready to work with a team of capable content experts, fill out our New Client registration form, and we’ll get back as soon as possible.

We look forward to serving you!

Here’s to 7 years – and many more ahead!

– Julia, CEO

brand story

Are You Writing a Great Brand Story? How to Explain Your Brand & Solidify Your Online Presence

Everyone loves a good story.

Just think about it this way…

It is extremely difficult for many of us to resist answering the question, “So, guess what I heard?”, when someone asks.

A good story is why we love social media, reality television, and People magazine.

Whether we are reading it on Facebook, on the Kindle, or from a website, a good story draws us in, paints a picture, and makes us want more. There is a reason so many books shoot to the top of the bestseller lists, stay there, and are followed by sequels and movies: they tell a compelling story.

writing a great brand story

A Brand Story of Self, Us, Now

Marshall Ganz is on staff at Harvard University and teaches what he calls “public narrative” at the Kennedy School of Government.

During his teaching, he emphasizes the idea of “self, us now” as it relates to public narrative. He notes that we all have a compelling story to tell, shaped by our choices and our challenges.

  • Our “story of self” reveals something about us and our values, the “key shaping moments” in our lives.
  • The “story of us” tells others about specific people and moments of choice that helped to shape a community.
  • A “story of now” encourages others to take action and join us in carrying out a specific purpose.

So what does this have to do with storytelling as it relates to a brand? So glad you asked! Let’s delve in further.

Activating purpose is impossible without storytelling. – John Coleman

Revenue as a Byproduct

No matter what the business, blog, or product, at the end of the day, we are ultimately dealing with people. On the other end of the phone and the computer is a person who has his or her own story, who has questions and needs answers that hopefully you can give.

Neil Patel and Ritika Puri note that “human-to-human connections are the heart and soul of business.” Revenue, in whatever form that may take, is simply a byproduct of good business practices and quality customer experiences. In the midst of transactions and numbers, storytelling connects us.

Are you writing a great story? Can people in your sphere readily see what your brand is all about? Is your online presence captivating and connecting?

How to Use Storytelling in Your Online Presence

Marshal Ganz gives us some things to think about, especially as it relates to our brand’s online presence and storytelling.

While you are contemplating how it all fits together, ask yourself these questions:

1. What is my story?

With the exception of the Kardashians, most of us don’t like to talk about ourselves. Probably the people we like the most and surround ourselves with are those who aren’t self-centered and don’t ramble on about their own lives. Ganz isn’t sending a message that we need to be entirely self-focused, but rather that we highlight those moments of growth, courage, and poor choices that ultimately make us who we are.

Do you run a small business? How did you get to that point? What mistakes did you make that ended up costing you? The good, the bad, and the ugly-those are the moments to which we can all relate.

2. What is my community?

Who is your audience? Whether you are a motivational speaker, a small business owner, or a student leader, you have a community. It’s made up of your audience, your customers, your classmates, and even your family.

In telling the “story of us,” we are relaying the message of the “why”- why we are writing, why we are creating a product, why we are studying. What shapes this community? Somewhere in there is a common need or search for answers, and maybe even a common goal that needs to be met.

3. What is our purpose?

When Suzy started the Poo-Pourri brand, she knew her purpose. In her words, “Poop happens, and it stinks!” Although her marketing may sound a bit stinky (as in, we’ve “got more important crap to worry about!”), her purpose was clear, and it sold.

poopourri

4 million products later, these spritz sprays made for the most intimate room in the house are a hit.

And why?

Suzy knew her purpose and she mastered the art of genius storytelling, from uncouth videos to vibrant and colorful photos, she went forward with her purpose of providing a practical product for a need we all have.

It’s All About the Audience

As Patel and Puri point out, brand storytelling is not an essay about how your company came to be, a PR stunt, or tool for manipulation; it is, however, direct, transparent, and all about your customers or audience.

It’s not boring. The story has to draw people in, or they won’t want to stay.

It isn’t a single blog post. Although creative and well-written blogs are enjoyable to read, writing one isn’t necessarily conveying the story.

It is real and human and authentic. What is true about your brand or industry? That’s what people want to hear.

Take a Cue from Television

When the television show This is Us premiered in the fall of 2016, no one could have predicted how high the ratings would go. With almost 10 million viewers, the dramedy beat the rating odds, and continued to bring in the same numbers as the date of its premiere.

Why such a powerful draw? The show tells a story of 3 siblings, chronicling their lives from childhood into adulthood and back again. Viewers have been pulled into their story, and the message is clear: family is hard, but it matters. We fall, but we get back up. Everyone has issues, but at the end of the day, we come back to family.

Are You Writing a Good Story?

Storytelling involves creating a connection through writing. In order to write a good story, your audience of readers, customers, and followers must connect through real, intentional words. They are looking to find out who you are, what type of community they are a part of, and the purpose of the brand.

If you need help telling your story, Express Writers can help. Connect with us today to find out how!