Whew! It’s been quite a year already, friends!
Today, I’m here to share with you on video three of my biggest lessons on why my agency, Express Writers, achieved its highest-earning month in business ever this May 2018.
This May marked our official 7-year business anniversary. Inside that one month, we wrote over 2,482,650 words, and earned over $186,000 in sales. For the month, we created almost 5,000 pieces of content! That doesn’t even include the content strategy and social media services we also did for our clients for the month.
Compare that to a month prior, in April, when we wrote 1.9 million words, or in January of this year, when we wrote 1.8 million words.
Our business grew by 150% inside just one month!
And, we’re seeing the momentum stick around for June!
How did we do it?
Dive into today’s video. (Stick around for the third and most important lesson at the end!)
2.4 Million Words Written in May: 3 Lessons Learned from Our Highest-Earning Business Month Ever (Video)
Lesson #1: Everything Comes Together When You Have the Pieces
The first lesson from achieving a record month: everything comes together when you have the pieces.
Let me explain.
There’s this zone, when you’re starting out in business, where everything is hard. You know, it’s hustle, hustle, hustle. Find the right people, there’ll be churn, maybe you outsourced to the wrong people and lose a few steps…but I can tell you, if you keep coming back from that, you WILL find all the pieces eventually. Running a successful business is a matter of sheer determination and perseverance despite all the odds.
Thomas Edison said:
“I have not failed. I’ve just found 10,000 ways that won’t work.”
One major piece we were missing was making our clients feel like they were part of a brand that really knew what they were doing. I’d published multiple books, had a course out, was known in the industry, and we have some of the best industry standards as an agency for finding and training great writers. But, we still had clients treating us like crap and many that we’d have to chase down and remind them to buy.
We solved that piece recently. On the first week of May, we shut our Content Shop down and opened our services to invitation only. Read the full announcement here: Celebrating 7 Years in Business, Our Story, & Announcement: We’re Now Taking New Clients By Invitation Only
This made a VAST improvement, almost right away, in the interactions we had with clients and the sales we were making. Clients treated us like they had to earn our trust! It was wonderful. Sales improved, and the way my staff is treated has improved. We still interact with a few stragglers that like to be keyboard warriors, but overall, the change in closing down our services and having our staff manually approve new clients has been hugely positive for us.
Lesson #2: Get Strategic With How You Serve Your Customers to Grow Your Income
The second lesson I’d share from achieving our record month is that when we got strategic with how we served our customers, our income grew.
#1 we found the right people. #2 our managers knew what they were doing, they had history with our clients, and they thought strategically. So for example, instead of trying to scramble at the last minute to deliver a service, they figured out how to track our writers’ availability better and have our clients’ content tasks more strategically distributed.
Remember, everything is harder at the beginning because you probably don’t know what you are doing! That was me, literally, the first 4-5 years in business.
The minute I had a clear picture on the fact that we needed to get strategic with how we serve our clients, our income grew.
If you don’t have a strategy in place for every part of your deliverables, GET ONE IN PLACE. Know what you’re delivering, when, and get all those little pieces in-between figured out. Pay for software to help you organize deadlines if you need to. It’ll be worth it.
Lesson #3: Find Your Top 1-2 Priorities to Retain & Keep Clients
The third lesson from our biggest month in business might surprise you.
If I was to ask you, as a writing agency, what do you think our most important priority should be, what would you say? Quality content? Reaching out to new leads daily? Staffing the best writers? All of those are important, but I can tell you there’s one thing that we see is absolutely critical to earning our client’s business. Well, two things really.
Fast and effective communication as well as on-time service.
If we get that wrong in any way, chances are the client won’t be back. We can revise content if it didn’t match standards, and we have such high standards with our writers, we literally hire some of the best. So we’ve got that figured out, to an extent. But what we have to put as a #1 priority with our staff every day is fast, effective communication, and on-time deliveries of our content services.