Posts

express writers may 2018

2.4 Million Words Written in May: 3 Lessons Learned from Express Writers’ Highest-Earning Month (Video)

Whew! It’s been quite a year already, friends!

Today, I’m here to share with you on video three of my biggest lessons on why my agency, Express Writers, achieved its highest-earning month in business ever this May 2018.

This May marked our official 7-year business anniversary. Inside that one month, we wrote over 2,482,650 words, and earned over $186,000 in sales. For the month, we created almost 5,000 pieces of content! That doesn’t even include the content strategy and social media services we also did for our clients for the month.

Compare that to a month prior, in April, when we wrote 1.9 million words, or in January of this year, when we wrote 1.8 million words.

Our business grew by 150% inside just one month!

And, we’re seeing the momentum stick around for June!

How did we do it?

Dive into today’s video. (Stick around for the third and most important lesson at the end!)

express writers

2.4 Million Words Written in May: 3 Lessons Learned from Our Highest-Earning Business Month Ever (Video)

Lesson #1: Everything Comes Together When You Have the Pieces

The first lesson from achieving a record month: everything comes together when you have the pieces.

Let me explain.

There’s this zone, when you’re starting out in business, where everything is hard. You know, it’s hustle, hustle, hustle. Find the right people, there’ll be churn, maybe you outsourced to the wrong people and lose a few steps…but I can tell you, if you keep coming back from that, you WILL find all the pieces eventually. Running a successful business is a matter of sheer determination and perseverance despite all the odds.

Thomas Edison said:

“I have not failed. I’ve just found 10,000 ways that won’t work.”

One major piece we were missing was making our clients feel like they were part of a brand that really knew what they were doing. I’d published multiple books, had a course out, was known in the industry, and we have some of the best industry standards as an agency for finding and training great writers. But, we still had clients treating us like crap and many that we’d have to chase down and remind them to buy.

We solved that piece recently. On the first week of May, we shut our Content Shop down and opened our services to invitation only. Read the full announcement here: Celebrating 7 Years in Business, Our Story, & Announcement: We’re Now Taking New Clients By Invitation Only

This made a VAST improvement, almost right away, in the interactions we had with clients and the sales we were making. Clients treated us like they had to earn our trust! It was wonderful. Sales improved, and the way my staff is treated has improved. We still interact with a few stragglers that like to be keyboard warriors, but overall, the change in closing down our services and having our staff manually approve new clients has been hugely positive for us.

Lesson #2: Get Strategic With How You Serve Your Customers to Grow Your Income

The second lesson I’d share from achieving our record month is that when we got strategic with how we served our customers, our income grew.

#1 we found the right people. #2 our managers knew what they were doing, they had history with our clients, and they thought strategically. So for example, instead of trying to scramble at the last minute to deliver a service, they figured out how to track our writers’ availability better and have our clients’ content tasks more strategically distributed.

Remember, everything is harder at the beginning because you probably don’t know what you are doing! That was me, literally, the first 4-5 years in business.

The minute I had a clear picture on the fact that we needed to get strategic with how we serve our clients, our income grew.

If you don’t have a strategy in place for every part of your deliverables, GET ONE IN PLACE. Know what you’re delivering, when, and get all those little pieces in-between figured out. Pay for software to help you organize deadlines if you need to. It’ll be worth it.

Lesson #3: Find Your Top 1-2 Priorities to Retain & Keep Clients

The third lesson from our biggest month in business might surprise you.

If I was to ask you, as a writing agency, what do you think our most important priority should be, what would you say? Quality content? Reaching out to new leads daily? Staffing the best writers? All of those are important, but I can tell you there’s one thing that we see is absolutely critical to earning our client’s business. Well, two things really.

Fast and effective communication as well as on-time service.

If we get that wrong in any way, chances are the client won’t be back. We can revise content if it didn’t match standards, and we have such high standards with our writers, we literally hire some of the best. So we’ve got that figured out, to an extent. But what we have to put as a #1 priority with our staff every day is fast, effective communication, and on-time deliveries of our content services.

Subscribe to Julia McCoy on YouTube.

 

express writers 7 years in business

Celebrating 7 Years in Business, Our Story, & Announcement

This month marks the seventh year Express Writers has existed.

Back in 2011, it was quite the humble beginning for us. I was doing 90% of the work, all the way from writing client blogs to emailing and cold calling to find my next prospect.

In 2011, I quit nursing school to follow my dreams. Literally, one morning I woke up and asked myself, “what do I love doing?” I knew what the answer was, from the bottom of my heart. Writing. So, I took my passion online and started a freelance profile. Within three months I had more clients than I’d dreamed of, and I started a business. With nothing more than $75, Express Writers was born.

7 years later, we’re on our 14,185th project (that doesn’t even include 2,000+ of projects in the years prior to building our e-commerce content platform). If we’re averaging 10,000 words per projects (they vary from 500w – 50,000w per order), that’s over 70,850,000 words written! We’ve served over 5,000 clients, and our team is 75 people and growing. We grew 20% in internal support members (QAs and copywriters) to our team, just in the past two months.

Today, we’re celebrating this major milestone of our 7th year in business.

First, we have an awesome brand video to share with you. Bonus: we had a wonderful video producer help out with the production!

If you’ve been a part of our journey thus far: reader, subscriber, client, podcast listener, team member… thank you. 

It’s 100% true: “Talent wins games, but teamwork and intelligence win championships.” (Michael Jordan)

Plus, we’re announcing something super special. Stay tuned below the video for an important announcement!

Celebrating 7 Years in Business: The Express Writers’ Story

Content Shop Major Change Announcement: We’re Now Taking New Clients By Invitation Only

At Express Writers, one of our highest priorities is focusing on quality, timeliness and creativity when we serve our clients.

We find that less clients means that we can focus on greater results for each one of those clients.

Many clients have been with us for years now, are increasing their order quantity, and we’re staying busier than ever because we’re focused more heavily on client support than simply sales. We greatly, greatly appreciate our clients’ loyalty.

We want to continue this direction: serving our loyal clients with our best.

So, after much deliberation, we’ve decided to make this happen:

We’re now taking new clients by invitation only.

Here’s what that means for our Content Shop usability.

If you don’t have an account, you will be able to view our services and pricing, but you won’t be able to buy unless you have an account.

Guests without an account will see this:

new client registration

Clients with an account will see the checkout options on services inside our Content Shop:

new client registration example

We’re taking new clients only after carefully reviewing their request to join our site as a client.

Here’s our New Client Registration form:

express writers client registration

Our ideal clients are seasoned marketers, agencies and business owners. 

If that’s you, we’ll review your account and if we are both a mutual fit, we’ll happily welcome you into our amazing repetoire of clientele.

If you’re ready to work with a team of capable content experts, fill out our New Client registration form, and we’ll get back as soon as possible.

We look forward to serving you!

Here’s to 7 years – and many more ahead!

– Julia, CEO