improving your mindset

#ContentWritingChat Recap: How to Grow Online & in Business by Improving Your Mindset with Michele Walsh

Are you ready to catch up on this week’s #ContentWritingChat? We’ve prepared an awesome recap with some of the tweets from Tuesday’s chat, so get ready to dive in!

#ContentWritingChat Recap: How to Grow Online & in Business by Improving Your Mindset with Michele Walsh

Our guest host this week was Michele Walsh. Michele is a business confidence coach and the author of The Big Shift. She joined us to talk all about the importance of mindset within your business. It’s a different topic for us, but she provided a lot of helpful advice you can implement in your own business.

Q1: What role does mindset play within your business?

We kicked off the chat by asking our Twitter friends what role they felt mindset played within their businesses. We received some great answers in return! Check it out:

Michele shared a pretty important statistic with us. She said that our mindset is responsible for more than 80% of the results we achieve. So, it only makes sense that if we want to achieve big things in our lives, we need to be in the right frame of mind to make that happen. You need the right mindset in order to see major, consistent results.

To put it simply, a positive attitude will yield more positive results within your business. How can you expect to see positive results if you’re thinking negatively?

Amanda is right on with her answer. Positivity, determination, and focus are all key aspects of your mindset and important to achieving success in business.

Your attitude is imprinted in every piece of work you do. That’s pretty crazy to think about, right? When you have a positive mindset and you’re passionate about your work, people will take notice.

For our CEO, Julia, she knows that having the right mindset can impact her life on a daily basis. She chooses to have a mindset that empowers her to work hard every day, which is exactly how she’s built Express Writers.

Remember that having a positive mindset doesn’t just impact your business. It impacts you and your life in general.

Q2: How can your mindset impact your content marketing efforts?

Now that we know how important the right mindset is for business growth and success, let’s talk about content marketing. How could mindset possible impact our content? Here’s what some participants in Tuesday’s chat had to say:

Michele said it’s important to align your mindset with your intentions. You need to have trust and believe in order to see your desired results manifest into your life.

Kristen noted that your mindset, and especially how you handle the challenges you face, can determine whether you succeed or fail. Great answer!

As Julia said, it’s important to set goals and have a firm mindset that will help you meet them. That really is the secret to making things happen!

A good mindset breeds creativity and allows you to think outside the box.

The way you feel can easily show through in your content. It’s important to stay focused and positive!

Bill said that if your mindset is focused on serving your audience, you’ll be able to do just that. Providing great content helps, too!

Zala recommends keeping an open mind. This will allow you to be more welcoming of new ideas. It’s also important to understand the needs of your audience.

Brittany knows that the wrong mindset often means her content will suffer. If she’s thinking negatively or feeling uninspired, content isn’t likely to be its best.

Sherri also finds it difficult when she isn’t in the right frame of mind. She says it becomes difficult to think creatively and is hard to be optimistic or helpful.

Kristi’s advice is to take a break or focus on another project if you find your head and heart just aren’t in it.

As Leah said, if you don’t have a winning mindset, it’ll show in your marketing efforts.

So, before you start creating, make sure you’re prepared mentally!

Q3: What are your key tips for keeping the content ideas flowing within your business?

Sometimes it can be hard to keep the ideas flowing! How can you make sure you’re amazing at coming up with great ideas each and every time? Keep these tips in mind:

Michele’s advice is to set aside time and space to switch everything off and allow for content creation. You can’t always wait for inspiration to strike. Sometimes you have to sit down and seek those ideas. Close your inbox. Silence your phone. Log off social media. Let the brainstorming begin!

It always helps to analyze what resonates with your audience the most. After all, you’re creating for them and it’s important to give them what they want.

Jason also agrees that it’s important to look at feedback from your audience.

Don’t be afraid to ask questions. You should get involved and listen to what your audience is talking about. That’s the perfect way to figure out what your audience wants and needs.

Sarah is all about getting others involved in the content creation process. If you have a team working alongside you, don’t be afraid to ask them for ideas. Schedule team meetings or calls specifically for brainstorming.

Two heads are better than one, right?

Debi recommends using Twitter chats as a way to learn and engage with your audience.

If you have an idea, but it isn’t the right time for you to develop it, jot it down to come back to later.

Q4: What do you need to know in order to create great content for your audience?

If you want to consistently produce great content, there are a few things you should know. Here’s what they are:

It all starts with your audience. In order to create content they’ll love, you need to get to know them. Figure out who they are, what they are interested in, and what their pain points are. Create content accordingly.

Get to know your audience inside out FIRST.

Did we mention that you need to know your audience first? Seriously, it’s that important!

Kristen said you need to know what makes your audience tick, what their challenges are, and what their aspirations are. This will help you create the content that resonates with them.

You also need to know what will make your audience convert. If you aren’t sure, you can always test to find out. Try different things to see what your audience responds to and what they don’t.

Jason said to understand what your audience connects with emotionally. Your content should touch them. That’s the best way to make those aforementioned conversions happen!

Q5: How can you incorporate your team in the content creation process?

Getting your team involved is a great way to get fresh ideas flowing and to produce some amazing content. Here are some tips on how to incorporate them into the process:

As Julia said, Communication is key. Don’t exclude anyone from your team because you never know who will have the next great idea.

Make sure you’re asking your team for their ideas and feedback. Find out what questions are being asked and what they’d like to see.

When you have an office environment that welcomes teamwork and collaboration, you’ll see great results.

It’s helpful if you can set aside time to brainstorm with your team. Schedule a meeting and work together to come up with amazing content.

Your team will feel valuable when you give them the opportunity to contribute and also bring their ideas to life.

As Josh said, it’s important to also know the strengths of your team. If something isn’t your strength, ask a team member or consider hiring an expert for help.

Q6: How can having the wrong mindset hold you back in your business?

You already know having a positive mindset can encourage growth in your business, but do you know just how troubling the wrong mindset can be? Here’s what some participant’s in Tuesday’s chat had to say about having the wrong mindset in business:

Michele said that as your mind grows, the results in your business will grow as well.

If you have a negative mindset, it can also impact your team members. You don’t want them thinking negatively, do you?

A negative attitude just isn’t going to get you the positive results you want.

Gayane said you should be flexible and willing to try new things if you want to see results in your business.

A mindset where you’re so focused on perfection can be harmful as well. Things will never be perfect, friends! It’s more important to focus on doing your best.

Q7: How can you use your mindset to impact and maintain your business growth?

Here’s what you need to know straight from this week’s chat:

Michele reminds us that you get more of what you focus on. So, it’s important to only focus on the things you want. If you focus on what you don’t want, that’s exactly what you’ll see manifest into your life. It’s all about the Law of Attraction!

As Sarah said, a well-informed mind is a mind that is ready to succeed. Success is where preparedness and opportunity meet. Remember that!

Leah said you should always challenge yourself and try things that scare you.

Debi feels that if you do what you love, your work will be inspired and in spirit. Your audience is sure to pick up on that.

Ken’s advice is to make your content the opening line in a conversation. You want content that will add value to your audience and get them to take the next step with you.

Q8: What inspirational public figures in business rock at mindset and business?

Check out these awesome people for some major mindset and business inspiration:

Michele thinks Oprah, Richard Branson, and Bob Proctor are amazing at what they do.

Sue is a fan of Sheryl Sandberg.

Tony Robbins is definitely a great example!

Lori said Brene Brown is great at helping others become comfortable in their own skin.

Because Danielle LaPorte focuses on helping you figure out how you want to feel in your daily life, she does a great job at combining mindset and business.

Julia is a fan of Gary Vaynerchuk, Tony Robbins, and Marcus Lemons.

We look forward to seeing you at the next #ContentWritingChat! Mark your calendars weekly for Tuesday at 10 AM Central Time for great chats centered around content writing and marketing. Follow @ExpWriters to stay updated on our new topics and guests!

cta button general cta

25 Web Content Creation ROI Tips: Copy That Sells (Infographic)

Creating great web content online is the best way to help push site conversions and bring in awesome new clients. But, how can you create content that sells? In other words, have content ROI? Content that is crafted well has the ability to return on investment, or ROI, for your brand. In this infographic, we take a look at the top reasons you need great content, with 25 useful, fundamental tips to help you get knee-deep in the creation of copy that sells. Full transcript below. Enjoy! And if you like this, we’d love a share and comment! 

25 Content Creation ROI Tips For Copy That Sells infographic


Why is Awesome Web Content Vital?

  • You have approximately 8 seconds to convince someone to stay – after that, you could lose them.
  • Around 96% of site visitors are not ready to buy yet, and content keeps them coming back until they do.
  • If you create and publish around 31-40 landing pages, you’re likely to generate 7 times the amount of leads than those who don’t. And 40+ generates 12 times more.
  • Visual content like product videos can increase purchases by 144%.
  • Research shows that Google consistently ranks posts over 2,500 words. 

25 Surefire Ways to Create Web Content that Sells (Content ROI)

Here are some great ways to create wonderful content that can help boost your sales and bring you ROI.

  1. Emotions Help Motivate. Emotions are an incredible way to motivate clients to act. Peer pressure, self-improvement tips, and more are excellent motivators. Weave these in your copy. 
  1. Create a Sense of Urgency. When writing your content, make sure you create a sense of urgency. Show that there is a demand for your product. Tie in brevity to urgency to compel your reader.
  1. Create a Case Study. 63% of UK marketers think that case studies are excellent marketing tactics. You can use them to show customers information about your company and product, convincing them to choose you.
  1. Create Evergreen Content. Well-researched, in-depth, long-form blogs that answer timeless questions are considered evergreen. These pieces can convert readers and rank you high in Google if done right. And, they’ll always stay relevant.
  1. Have Excellent Headlines. Half of your content creation time should be spent coming up with a persuasive headline. Make it useful, have urgency, be unique, and specific. Plug in power words and adjectives to transform an otherwise typical headline.
  1. Don’t Be Afraid to Have a Conversational Voice. Think of this like how you’d talk to a client who is also a friend over coffee. Enrich your content with a lively, fun, conversational tone. This can help immensely with building connections that will convert. 
  1. Find Your One “Thing.” Each company has a “thing” that sets them apart – yours included. Find your “thing” and focus on it with your content.
  1. Research Audience Needs. Content that sells needs one crucial element – audience research. Know what your audience needs and create content they can use.
  1. Stay Authentic. Marketing now requires authenticity, especially if you plan to market to millennials. Be unique, for example showcasing pictures of your office on Instagram, and your daily grind—and have fun while you’re doing it. Your brand fans will love it!
  1. Create a Plan for Content. Plan out your content through various tools such as editorial calendars. You will find it easier to maintain a consistent content plan with one.
  1. Make Important Info A Focus. Simple tip, but a vital reminder. This goes for pricing, calls to action, and any other pertinent info. Don’t let it get lost on site or else you’ll lose visitors. 
  1. Refine Your Approach. Compile a full list, or “brain dump,” of your ideas for content pieces. Next, narrow down and refine your approach. Create content on just a few of your narrowed-down, hot topics for impactful results.
  1. Make Vital Points Standout. People only read about 20% of all of the content on your page – make what you want them to see stand out from the rest.
  1. Remove Distractions. Too many choices can create higher levels of anxiety for visitors, which can negatively impact conversion rates. Focus on your highest seller or main pain point and dwindle down anything else.
  1. Make Your Content Easy to Scan. Only 16% of readers will read all of your blog content, but 79% of visitors will scan. Writing easy-to-scan content will help you reach out to every visitor and reader. Break your content up with sub-headers. 
  1. Use the Power of One. The “power of one” helps you establish one big idea that you can focus on. This can often be your one “thing,” as well. Focus on one thought for every page or post.
  1. Know Which Content Types Work Well. Multiple content formats are excellent, but before you jump into each, make sure you know which ones will work the best. Test, analyze, and check the engagement of your content types; and tweak or change your habits accordingly. 
  1. Utilize Visual Content. When an image is used, tweets see more engagement with 18% more tweets, 89% favorites, and 150% re-tweets. And Facebook saw a growth of 3.6x in the amount of videos used on the channel.
  1. Write Long-Form Content. Long content gives the perception of added value, making people more likely to trust and read. Posts over 2,500 words also do very well in the rankings.
  1. Create Relevant Content. You don’t want content that is outdated or doesn’t make sense to your audience. Instead, write content on trending topics within your industry as well as content you know your audience wants and needs to see.
  1. Bloggers, Include a Subscription Box. Email subscription boxes are a great way to give visitors access to content, eventually converting them into leads. (For every $1 spent on email marketing, average revenue is $44.25.)
  1. Test Different Calls to Action. Just by changing and testing the copy on their calls to action, Mozilla saw higher download rates for Firefox. They went from “Try Firefox” to “Download Firefox – Free”, and saw more clicks. Try and test actionable verbs and adjectives to convince people to click, purchase, and share your products and content.
  1. Define Your Conversion Metrics. Define your conversion metrics by taking a look at the patterns and amount of people interacting with your content. This can help you know which content pieces work best.
  1. Create Co-Branded Content. Working with an industry partner can bring your content to a wider audience. Consider getting together with even a competitor company to co-brand content like e-books to expand your reach.
  1. Be Assertive In Your Writing. No one knows your product and services like you, which means you shouldn’t write hesitantly. Write with assertiveness once you know you’ve researched your facts and are presenting knowledge, and you’ll be able to convert more people.


SiteProNews |

serpIQ l

Hubspot |

Allison Enright |

James Scherer |

Caroline Malamut |

Alan Harris |

Zach Bulygo |

Copyblogger |

Jay Baer |

Mark Evans |

Jason Nelson |

Nischala Murthy Kaushik |

Neilson Norman Group |

Marketing Experiments |

Neil Patel |

Christian Gillick |

Michael Masterson |

Michael Karp |

Victoria Hoffman |

Laura Brown |


20 Marketing & Business Books

20 Marketing and Business Books That Will Actually Change Your Future

The world is full of great business books by awesome authors. I want to specifically look at the bookshelf of someone who’s involved in marketing and business and recommend the best-ever books they could put on their shelves.

I’ll admit to not reading each of these cover-to-cover (yet they are all on my must-read list), BUT I know plenty who have benefitted from reading them, and recommended them; plus, I am familiar with each of the authors . I hope you find this book list helpful!

Get Ready To Change Your Life With These 20 Business Books

Many entrepreneurs and captains of industry started off as regular people, but the books they consume changed who they are at a fundamental level so that they were able to make the decisions that put them into the positions they are today.

And, a book is like an insight into another person’s mind. People inspire people. Want to be inspired by someone? Read what they write and understand where they’re coming from. Business coaches, self-starters and entrepreneurs all write books detailing their thinking and the model of their success. By reading their books, you can pattern your thinking around theirs and reap similar results. Here’s a list of the twenty most influential business books I’ve come across that are very likely to change your future.

1. See You at the Top – Zig Ziglar: Originally rejected by over thirty publishers, this particular book is one of Zig’s greatest works. Although it’s a bit dated (it was published in 1974) a lot of the principles it teaches regarding your own personal motivations and how you get what you want are still relevant. Through a series of steps based around your own, honest self-evaluation, he develops a method for changing your outlook on life and your aims of accomplishing what you believe needs to be done. It’s not new information, but it’s a brand new way of looking at yourself.

2. So You Think You Can Write? – Julia McCoy: Authored by yours truly, this is a summary of all the lessons I’ve learned on how to craft successful, winning online copy after 5+ years in the field learning it on my own. I left nursing school and built a multi-million dollar company around online writing. Now, I’m sharing all the lessons I know so you can change your life by a) writing winning online copy for your brand that gains you rankings and reads or b) make a career out of online copy. It’s on Amazon as print and Kindle.

3. Maximum Achievement Brian Tracy: As far as motivational manuals go, this one is among the best available. Brian Tracy is a self-made-man. He outlines his tactics in Maximum Achievement and creates a roadmap for all of his readers towards success. Although the things that Tracy propounds should be obvious to anyone, the way in which he presents them makes you think critically about your goals and your results. It delves into the idea of result-oriented tactics. Even if you don’t follow what he says, his writing will forever change the way you look at a task.

4. The Art of SEO – Rand Fishkin: This book is a must-read for marketing professionals, simply because of how well laid out it is. Fishkin and company outline and define the important aspects of SEO, ranging from the basics to the extremely advanced approaches. And when I say it covers everything, I do mean everything. Anyone, at any level of SEO knowledge can pick up this book and learn something from it. It’s obvious that as time goes on, SEO will be even more relevant to everyday life, which is what makes this book an investment in understanding the future.

5. The 7 Habits of Highly Effective People – Stephen. R. Covey: You’d be hard pressed to find someone in business and industry who hasn’t read this book. It belongs on the shelves of everyone because it helps you to get your mind focused on your tasks at hand. Covey developed a methodology for personal effectiveness that is as important today as it was the day it was published. Another oldie (this one was also published in the 70’s), the book goes back to the roots of what drives success and makes you think about your character first and your personality second, something that many books of the period seem to do in reverse. It’s definitely one of those business books that will affect the way you look at life.

6. Rich Dad, Poor Dad – Robert Kiyosaki: Kiyosaki, a self-made multi-millionaire, explored the differences in conditioning between a rich parent and a poor parent and explores the differences between the thought processed between the two social classes. It’s semi-autobiographical and reads extremely easily. By applying Kiyosaki’s lessons to your own financial situation and change the way you perceive value. That’s a lesson that tends to follow you all the years of your life.

7. Ogilvy on Advertising – David Ogilvy: This particular book has helped many entrepreneurs figure themselves out. Ogilvy focuses on big-picture thinking, proposing that your most important ideas are the ones that are huge. Those ideas are the ones that drive your success. He also writes about dealing with negativity and always having your facts to hand, two things that serve you very well in day to day life. Although the book is mostly aimed at advertising professionals, everyone can glean some form of inspiration or insight from it.

8. The Magic of Thinking Big – David Schwartz: Schwartz deals with the mind-over-matter phenomenon. It’s a book that has changed the lives of many people by teaching them a time-honored lesson: “don’t sweat the small stuff”. It’s mostly self-motivational in content, but it does help you to overcome hurdles that your own mind erects for you. Most importantly, it has something for everyone, no matter what level of business you find yourself at. From employee to owner, everyone can benefit from reading this book.

9. Switch: How to Change Things When Change Is Hard – Chip Heath and Dan Heath: Everyone knows change is hard, but it’s also necessary. People are usually afraid of change because it means something different from the ordinary and would require people to leave their comfort zones to deal with it. Chip and Dan make a compelling argument for helping someone deal with change, whether it’s in the workplace or in life, by breaking it down and understanding change to make it less scary. It’s a very well-thought-out book that combines the psychological stimulus of fear with the physical and logical reasoning needed to overcome it. This book helps you master your fear of the unknown.

10. The 4 Hour Work Week – Timothy Ferriss: I acquired this book in my early twenties and it has been a source of constant motivation for me. Ferriss breaks down the modern view of success and replaces it with a simple philosophy, then gives you the tools you need in order to achieve this philosophy. When I got this book, I was skeptical about its claims but it does work. And what’s more, it gives you a different look at life in general. It makes you reconsider what you think of as “success”. Whether your treat it as an instruction manual or a motivational tool, it’s definitely something that’ll change your future.

11. Linchpin: Are You Indispensable? – Seth Godin: This book is based on the idea of leadership and potential. It helps you to marshal your resources and become indispensable to a company or organization. In a job market such as this no one is one hundred percent assured of their place in an organization. Overnight changes could render your position redundant. By becoming a linchpin you add value to yourself and if it’s one things companies love, it’s value. Godin teaches us to be the linchpin that holds organizations together by simply doing what we do to benefit the right people.

12. The Alchemist – Paulo Coelho: The only fictional entry on this list is here for a very specific reason. Coelho is noted for the way he explores the lives and personalities of his characters in his work. The Alchemist does that to an extent that most of his other works abandon in favor of the narrative. Although the premise seems to be that the universe will conspire to make things happen to people, the deeper meaning is that success comes to those who work for it. Through all the struggles of the protagonist we see a very human figure surpassing almost insurmountable obstacles in his quest. As an analogy for life, you can’t get any more accurate than that.

13. The Lean Startup – Eric Ries: When you have limited resources, how do you function? You get more creative and efficient to deal with those reduced resources. Ries has developed a different sort of mindset from what we are used to when it comes to putting together a startup business. In the 90’s startups were abundant because capital and speculation in the “electronic age” was high. With the eventual collapse of the startup market, it has become increasingly difficult to present and expand on a good idea because there were so many bad ideas. Ries gives you a whole new way to think about business that will definitely shape your future.

14. Maverick – Ricardo Semler: Most people have never heard of Semco, a Brazilian business that has a very unorthodox work ethic. Due to its unique business structure, it has managed to weather and even better a Brazilian recession and perform vastly better than its nearest competitors, both in production and worker satisfaction. Semler explores what makes Semco such a good place to work for his employees. It’s one of those books that leave you considering that worker happiness can actually lead to a more productive company in the long run.

15. The Score Takes Care of Itself – Bill Walsh: Starting with the randomness that pervades all success, Walsh takes a look at the things that are out of our control and then goes on to tell us that we should deal with the things within our control. As a former football coach, he was well positioned to know this. The advice he gives is simple and although we do this daily with a number of things, we never apply it consciously to our own life decisions. Walsh’s philosophy of leadership is the kind of thing that gives you hope for the future in a rational way.

16. Rework – Jason Fried & David Heinemeier Hansson: Efficiency is the name of the game. At its core, Rework is a business manual, but it’s so much more than your run-of-the-mill step-by-step to success. Fried and Hansson give you ideas about how to circumvent the traditional method of developing a successful business with the same end result. The most important thing that you learn from this book is that success comes from doing, not talking. It’s a lesson that you should apply to both your personal AND your business life.

17. Traction – Gabriel Weinberg: Traction gives startup owners insight into previous startups that have managed to succeed over the years. By utilizing such well-known names as Jimmy Wales (Wikipedia), Alex Pachikov (Evernote) and Alexis Ohanian (Reddit), we get to see how these masters of business think and what got them to where they are today. Marketing professionals should definitely follow what he has to say since his statements are based around finding the right channels of communication for a particular business.

18. Seneca: Letters from a Stoic – Lucius Annaeus Seneca: For a book to survive over two thousand years, it has to be a pretty good book, right? Letters from a Stoic touches on the simple dictum, “actions speak louder than words”. As a life changing manual it can be pretty dry, especially when compared to the other business books that I’ve mentioned. Seneca’s letters have survived the test of time because these speak to a certain part of us and inspire us in ways modern works can’t. It gives us a sense of perspective that is lacking in many modern methods of motivation and inspiration, something that lingers with us forever.

19. The Intelligent Investor – Benjamin Graham: The newest installment of this book with added commentary by financial journalist Jason Zweig underlines the importance to investors of knowing the value of the product or company they’re investing in. Even if you’re not in investor, this book teaches some important lessons on financial risk management that are likely to benefit everyone to an extent.

20. The Hard Thing About Hard Things – Ben Horowitz: In any business, there will be hard situations to deal with. Horowitz explores in-depth the sorts of uncomfortable situations CEO’s and managers tend to find themselves in. As a semi-autobiographical writing on Horowitz’s life, we get to see how the upper echelons of a company deals with the hard decisions that they may have to make. It’s a very good manual for those aspiring to be the leaders of a group.

BONUS, # 21: Zag: The Number One Strategy of High Performance Brands – Marty Neumeier: This book is a treasure-trove of information for the marketing professional and entrepreneur alike. The book focuses on understanding why certain brans are good at what they do and why some fade out of existence a couple months after hitting the shelves. It gives you insight into customers, audiences and understanding their unspoken signals. Neumeier says, “When everybody zigs, zag.” I could not have said it better myself.

For You: What to Read?

Understandably, not all of these books would fit into any specific category for any type of individual. Investors would have a different set of books that change their lives compared to marketing professionals and entrepreneurs. The books you read are usually reflected in the decisions you make and the steps you take to secure and promote your business. A couple of these books promote the idea of not having a business or profession run your life and to me that’s as important to your future as is dealing with your current position in life. These business books all have something to teach you, regardless of your field or position.

Reading these books (and starting with which one feels most relevant to you right now) would be among the best things you can do to enrich your life in the long haul. Grab a cup of coffee (or tea) and get started! And, let us know in the comments which book YOU love to read!

over promotion

The Great Content Roundup: Week 9, How Much Is Too Much Promotion?

Welcome to my Great Content Roundup, folks! Today, I’m looking at a big question that applies to businesses of all sizes.

When do you start promoting yourself (your content, your business) too much?

The only exception I could think of is local ice-cream shops – I probably wouldn’t ever get tired of seeing their posts, but maybe that’s just me.

Recently, I’ve encountered some businesses that over-promoted the “heck outta themselves,” excuse the grammar. I’m talking every HOUR on Twitter they were tweeting about their app. Every other day the rep was messaging me, either on LinkedIn or on my personal email.

Granted, the company had a nice Twitter community going and what looked like some actual real interested followers who were devoted fans—but as a prospective client of theirs, I was turned completely off and decided to tell them to “stop spamming me” a few days ago.

Now this experience was so fresh and real in my mind, as I read content this week I couldn’t help but place it next to what I was reading about. So, let’s delve into:

The Great Content Roundup, Week 9: How Much Is Too Much Promotion?

Social Triggers has a great rule on how to build a blog audience: the 80/20 rule. Spend 80% of your time promoting OTHERS’ content; and 20% of the time promoting your own. This is exactly what we do at Express Writers (view our Twitter as proof); and we connect with new followers and great industry friends all the time. 

80/20, folks. Those that flip this for 80% self-promotion will soon be labeled a spammer.

Neil Patel mentions somewhere in his very useful post How To Inspire Your First Time Blog Visitors To Trust You that you absolutely have the right to share your own content on your profiles. I agree. Um, hello: you own the profile—and you should use it for your advantage!

But, he also says this: Blogging is not a one-way street. It’s an exchange between you and your readers. I think this applies to all content you publish. He says you should listen more, and answer questions. (Brian Dean at Backlinko is a very successful example. He emails his new signups with this question: “Reply to this email and tell me one thing you’re struggling with. Even if it’s teeny tiny.”) Patel’s post here is golden.

Buffer’s Guide on Content Promotion: How Content Promotion Works for Blogs Big and Small: Our 11 Favorite Content Distribution Strategies. This is an amazing piece, I highly recommend reading it through. The part where the author follows up and emails the person he mentions in his blog for a kudos, thank-you, and new loyal fan—GENIUS! Might I say. And I’m always saying you should mention your influencers. Also, #6 – the top content community is Inbound – I’m on Inbound and can attest to it as a wonderful community gaining us new fans, followers, and engagement overall. The only downside to all this is time. It’s going to take a LOT of time for one person or one marketer to follow all the steps. I recommend involving a team in this process.