Thinking of getting some press buzz for your brand this year? Did you know? Bad press releases can ruin your relationship with the media and make your company look less than credible. That’s why press release writing isn’t a skill you just “know” — it’s one you build and learn. (A journalism major takes four years … Read more
This post was originally published in October, 2013 and completely updated in May, 2020. Your well-crafted press release is sizzling and ready to see the world. There’s just one more hurdle to leap over before the job is done: who (and where) should you send it to? There are two main tactics for how to … Read more
Press releases are a critical part of online marketing. Businesses use them, individuals use them, and big enterprises use them. Today I want to cover how to write a press release for music. One use of press releases that people commonly overlook, however, is music. In the music business, press releases are a standard tool … Read more
If you run a business, press releases are a critical way to spread the word about your happenings and events. Unfortunately, many people don’t know how to write press releases, and they wind up missing out on important media opportunities as a result. In this article, we’re here to help you learn how to write … Read more
While they are typically considered the domain of companies and individuals, press releases can be extremely helpful for nonprofit organizations. By spreading the word about community services, charity events, and more, a press release can serve to boost attention and increase attendance for a charitable event. If you’ve ever wondered how to write a press release … Read more
It’s finally here: the big launch of your new line. You’ve spent countless hours working on it, and the time has arrived to share it with the world. You couldn’t be more excited. To showcase all of your hard work, you decide to learn how to write a press release for a fashion brand. The … Read more
If you’re curious about how to write a press release for an art show, you’re not alone. While press releases are a common form of content used to announce things like new products, new company mergers, new hires, and more, many people don’t know how to write them. In fact, learning how to write a … Read more
A product press release is critical to inform journalists and customers about your exciting new offerings. A professional document designed to be picked up by reporters, a press release is a fantastic way to drive attention to your new product and create a social dynamic that’s ripe for sales. When done correctly, a press release … Read more
Do you have what it takes to create and distribute stellar content in the form of press releases without terminating your friendship with Google? It’s no secret that search engines work around the clock to ensure a flawless web experience for all categories of web users. This means that Google is constantly plotting against content … Read more
“When to release a press release:” this is a frequently asked question in today’s PR & online marketing world. It might sound silly, but the answer matters a great deal now that everyone is vying for the (limited) attention of key online and paper publications. Even the most brilliant PR writers might be at a loss as … Read more