If you’re curious about how to write a press release for an art show, you’re not alone. While press releases are a common form of content used to announce things like new products, new company mergers, new hires, and more, many people don’t know how to write them. In fact, learning how to write a press release for an art show can seem especially daunting.
Fortunately, the process is not nearly as complicated as it sounds, and it’s easy to master in just a few simple steps. PR is the perfect channel for getting the news out about your art show!
How to Write a Press Release for an Art Show: 7 Essential Things to Include
How do you write a press release for an art show? What do you need to include in the document? How much detail is enough? What will your readers want to know? If these are questions on your mind, read on to learn about the seven critical elements you need to include in your art show press release.
1. A compelling headline
Regardless of whether the press release is for business, the music industry, or the art world, a headline is its most critical component. The headline is what grabs the press’ attention, and tells people about what is in the media release.
To ensure that your headline performs the way you want it to, keep it descriptive and concise. Some sources recommend keeping your press release headline to 120 characters or fewer. While that’s not a hard and fast rule, it is smart to keep it as short and succinct as possible.
On a formatting note, be sure to format each word in the headline with the first letter capitalized and include relevant details. When people read your press release headline, they should get an immediate value proposition that tells them what the press release covers, and what they can expect to learn from reading it.
2. An information-rich summary
The next most critical piece of your press release is the summary. The summary is the section that allows you to expand on the key details of your press release and include any relevant keywords that you are targeting within it.
This section of the press release should be short, detailed, and simple. Be descriptive about your upcoming events, and tell your readers why they should read the rest of the press release.
Keep in mind that this is one of your first opportunities to “grab” the reader, and you don’t want to waste it.
3. Relevant dateline information
The dateline component of a press release contains the date that the press release is published. While it may seem like a small detail, this is critical for the authority of the press release, since it allows the reader to determine whether the press release is new or old. This, in turn, allows a journalist to decide whether to contact the author of the press release for more information or keep looking for new news.
In addition to telling readers when the press release was published, the dateline also includes the city of the press release, which is important if you’re hosting an art show in a particular location. By including the city of origin in the dateline section of the press release, you stand a better chance to track to local news media and pick up local coverage for your event.
4. An exciting introduction
After the headline, summary, and dateline comes the introduction. While it may seem like the summary and introduction go hand-in-hand, the introduction is a paragraph meant to answer the following questions for any journalist that may be reading your press release: who, what, when, where, and why?
Think of the introduction as the component of the press release that helps journalists decide whether to pay attention. It should offer the relevant details of your art show and should be written in a clear and easy to understand fashion.
5. Informative body copy
Next, it’s time to focus on the body copy of your press release. While the introduction provides the critical details regarding your art show, the body text offers background information, further details on the artist, and explanations for the show.
Although the length of your body copy will depend on the art show and the details you need to share, it should feature at least two paragraphs. These paragraphs should both be short, with no more than five sentences in each.
Be sure to top-load the body copy with the most important details in the first few sentences. This will enhance the chance that your readers will catch them rather than skimming over them.
6. An original “about” section
The “about” section is a single paragraph that offers some relevant background information about you, the author of the press release. This paragraph should be short and should provide some needed details about you, your organization, or your company.
7. Current contact information
Last but not least, you’ll want to include your contact information in the press release. These contact details will be used by any journalist who wants to contact you for further information about the art show.
For best results, include your full name, your current telephone number, your email address, the mailing address for your company or office, and the URL of your website. You may also include two or three relevant social media links.
The Do’s and Don’ts of Art Show Press Releases
To ensure the success of your press release, follow these do’s and don’ts:
- Keep your press release short and detailed
- Write like you would speak, without too much jargon or industry talk
- Answer the questions who, what, where, when, and why?
- Include your current contact information
- Get too long-winded in your press release
- Neglect to include relevant details
- Provide current contact information
- Forget to add a city of origin for your press release
- Get tied up in PR syndication. It’s dead, and you’ll be much better off reaching out to your local news agencies and media outlets to help you publicize the press release.
How to Write a Press Release for an Art Show: The Professional Way
Learning how to write a press release for an art show is critical for the advancement of your career.
With these seven tips, it’s easy to master the art of the press release and ensure that your local news organizations pick up your press release and help publicize your next big art show.
Need some help creating your next press release? Check out our press release writing services and have our professional art press release writers help you publicize and boost engagement for your next show.