Did you know? A good headline is worth 90% of every dollar spent in advertising.
(Fact above cited from QuickSprout) Who doesn’t want to make the most of that?
Unfortunately, many marketers still don’t know how to write powerful headlines, and as a result their posts, articles, and publications stagnate in a wasteland of zero-clicks.
How do you remedy this situation?
Luckily, it’s not as tough as it seems.
Download our guide above for powerful headline phrases to make your topics shine!
How to Write a Headline the Pros Will Envy
1. Keep the four u’s in mind
To be compelling, clickable, and interesting, headlines must be the following things:
By incorporating the four u’s into every headline you write, you’ll lay a foundation for better headlines right off the bat.
2. Use action words
A click-worthy headline appeals to reader emotions, and one of the best ways to do this is through action words. Action words are generally strong verbs like “buy,” “download,” “subscribe,” “learn,” etc. that drive readers to want to act right then. In addition to being emotionally compelling, these action words are also urgent, which ties into the tenant of the four u’s.
3. Include numbers
Numbers are a powerful tool for good headlines. In addition to catching a reader’s eye, they also communicate that a given post will be actionable, easy to skim, and valuable. According to Neil Patel, adding numbers to a headline can increase its social shares by a huge 73%. With that in mind, adjust your headlines to include numbers whenever possible.
4. Write in the positive voice
Positive voice leaves readers with a positive impression. With this in mind, boost your headline conversions by telling readers what to do rather than what not to do. It’s a small tweak, but it can go a long way toward crafting a more compelling, unique headline.
5. Use emotive adjectives
Readers don’t just want tips and tricks, they want “astounding tips” and “effortless tricks.” Adjectives are another fantastic way to appeal to a reader’s emotions in a subtle yet effective way. Add them to your headlines today to start boosting click-throughs now.
Great Content Starts with Great Headlines.
While 80% of people read headlines, only a measly 20% click through to read the rest of the content. Because of this, it’s essential to capture reader interest with the help of compelling, interesting headlines.
Unfortunately, many marketers simply don’t know how to write a headline that converts. This results in disappointing outcomes and dismal click-throughs. Fortunately, it doesn’t have to be the end of the road.
It’s time to learn how to write a headline that truly grabs reader attention. Whether you’re advertising a new product or trying to grab new readers with a catchy blog post, our headline hacks will help you do it!