According to the U.S. Bureau of Labor Statistics, employment of technical writers is projected to grow 12% from 2020 to 2030. This is faster than the average for all other occupations. Also, approximately 5,500 job openings are expected for technical writers each...
Korilynn V. | Jun 28, 2022
How do you write content for email marketing campaigns that people will actually read? This is majorly important. Maybe more than you'd think. Why? Email marketing can change the game for your business if you do it right. Think invested and engaged subscribers....
Nicole Inge | Oct 12, 2021
So, you want to start writing a real estate blog? That’s a great move for your practice and your brand. According to Demand Metric, businesses with a blog generate 67 percent more leads and 97 percent more traffic. Imagine that many more interested buyers and...
Julia McCoy | Dec 8, 2020
Quick, write an email. (*or insert whatever it is in place of "email" that you need to write*) I’ve seen people shudder faster at the idea of writing -- anything -- than they do when preparing to skydive. Is this you? The truth is, writing doesn’t have to be scary....
Julia McCoy | Apr 3, 2018
Here’s the scoop on guest blogging: Google doesn’t appreciate paid links or content published just so you can “win” a link. However, if your guest post is informative, genuine, and helpful, including a relevant link back to your website is a great way to improve...
Tara Clapper | Jun 12, 2017
Most copywriters know exactly what this conversation feels like: “What do you do?” “I’m an SEO copywriter!” “Oh…great! So, what do you do?” When you say you’re a writer, most people assume you’re an aspiring Hemingway, tapping away at your typewriter in pursuit of...
Julia McCoy | Feb 16, 2017
Like most writers and many content marketers, I’ve been a natural storyteller my entire life. Over the years, I’ve practiced my storytelling skills in a variety of ways: by earning an English degree some people branded ‘useless;’ through active participation in...
Tara Clapper | Feb 10, 2017
Press releases are a critical part of online marketing. Businesses use them, individuals use them, and big enterprises use them. One use of press releases that people commonly overlook, however, is music. In the music business, press releases are a standard tool to...
Julia McCoy | Jan 25, 2017
Web copy has the power to make or break your online presence. Think about it for a moment. When new customers find your company online, what is the first impression they get? It’s coming from your web copy, but does that copy welcome them in or push them away? Does...
Julia McCoy | Jan 12, 2017
If you run a business, press releases are a critical way to spread the word about your happenings and events. Unfortunately, many people don’t know how to write press releases, and they wind up missing out on important media opportunities as a result. In this...
Julia McCoy | Jan 12, 2017
While they are typically considered the domain of companies and individuals, press releases can be extremely helpful for nonprofit organizations. By spreading the word about community services, charity events, and more, a press release can serve to boost attention...
Julia McCoy | Jan 11, 2017
It’s finally here: the big launch of your new line. You’ve spent countless hours working on it, and the time has arrived to share it with the world. You couldn’t be more excited. To showcase all of your hard work, you decide to learn how to write a press release...
Julia McCoy | Jan 11, 2017
If you're curious about how to write a press release for an art show, you're not alone. While press releases are a common form of content used to announce things like new products, new company mergers, new hires, and more, many people don't know how to write them....
Julia McCoy | Jan 10, 2017
A product press release is critical to inform journalists and customers about your exciting new offerings. A professional document designed to be picked up by reporters, a press release is a fantastic way to drive attention to your new product and create a social...
Julia McCoy | Jan 10, 2017
I'm here with another installment of our ongoing #howtowrite series, sharing a guide to cornerstone content. When you started your first blog, did you know about cornerstone content? I didn’t. As a more informed SEO blogger, I’m now transitioning my digital...
Tara Clapper | Dec 19, 2016
