writing a press release for a fashion brand

How to Write a Press Release for a Fashion Brand

It’s finally here: the big launch of your new line. You’ve spent countless hours working on it, and the time has arrived to share it with the world. You couldn’t be more excited. To showcase all of your hard work, you decide to learn how to write a press release for a fashion brand. The only problem is that you’ve never done it before.

Fortunately, this next step isn’t nearly as tough as it might sound.

Today, we’re going to walk you through the process of how to write a press release for a fashion brand, in hopes that these simple tips will have you on your way and writing your own press releases before you know it.

Read on!

how to write a press release for a fashion brand

Why Learn How to Write a Press Release for a Fashion Brand?

When you’ve poured thousands of hours into a new line, just hoping someone will notice its release isn’t enough.

Instead, you’ve got to make a concerted effort to spread the word, and a professional press release is one of the best ways to ensure that your big launch finds its way into the mailbox of big-time fashion editors.

While learning how to write a press release may seem hard, it’s a worthwhile expenditure to ensure that your big launch goes off without a hitch.

How to Write a Press Release for a Fashion Brand: 5 Actionable Tips

A press release for a fashion brand is different than one for an album launch or a new product. To ace your press release, follow these top tips:

1. Be as specific as possible.

When it comes to your press release, specificity is your best friend. You need to tell people exactly what is exciting about your fashion launch, and why they should sit up and pay attention. Bear in mind that, within your press release, you’re speaking to content editors, PR executives, and editorial assistants at various outlets and each wants to know why, exactly, picking up your press release is a good idea. The more specific you get, the more you can help convince them.

With this in mind, be sure to answer the where, when, how, why, and who questions about your new launch. Provide some detail about the inspiration for the line and how it came to be. Tell your readers where they can find it and where it will first debut.

In addition to giving people something to get excited about, this level of specificity also makes it easier for journalists and other content specialists to pick out the relevant portions of your press release and share them with the public.

2. Provide clear and actionable details.

For your press release to succeed, it needs to be clear and actionable at every step of the process. This means that you’ll need to answer exact questions regarding where your launch will happen and why it matters to people.

You should also consider adding an image to your press release to underscore your point further and make it more exciting for people to interact with. Because fashion is a highly visual industry, an image in your press release can help grab a reader’s attention and keep it throughout.

3. Provide all the needed information throughout your press release.

If your press release is going to be useful for journalists, it needs to provide as many specifics as possible so that they don’t have to dig for additional information. In the realm of fashion, this detail-rich structure should include a discussion of who the brand is that’s launching the product, the season the line is designed for, when the launch will happen, and where.

Only once you’ve done all of this should you dive into your “why.” In any press release, you want to top-load the document with critical information, so it’s easier for journalists to access. This helps them pull out the most relevant information and get on with reading, rather than having to wade through lots of unnecessary information to locate your key points.

In addition to making it easier on journalists, top-loading your press release with relevant information can help make it more useful for readers from all walks of life, since readers who can’t find what they’re looking for (such as the venue your launch will appear at, for example) are likely to leave.

4. Include boilerplate content.

Boilerplate content is essentially a standardized breakdown of who you are, what you do, and where people can reach you. It’s meant for editors and journalists and can serve to streamline a reporter’s job massively.

To show that you’re thinking of the journalists reading your press release, include a boilerplate piece at the end of the press release that includes a short bit of background information on your brand, your contact information, a phone number, and an email address. This will make it easier for interested parties to communicate with you, and can also be used in future media to feature your brand and company.

5. Make it visual.

Visually exciting press releases perform best, especially in the fashion industry. With this in mind, include the best image at the top of your press release and lay out the press release in a way that will allow it to be easily digested by journalists and other content specialists. Not only will this make your press release more exciting to view, but it will also reflect positively on your brand.

The Dos and Don’ts of Writing a Press Release for a Fashion Brand

Write the best press release of your life by following these do’s and don’ts:

Do:

  • Speak directly to your target audience
  • Be specific
  • Include relevant visuals to make your document more interesting
  • Distribute your press release through local news agencies and media outlets. PR syndication is dead and this is the most effective way to get your press release out there today.

Don’t:

  • Go overboard with graphics, fonts, and colors
  • Forget to include relevant contact information
  • Stuff the bottom of your press release full of the most essential details

Fashion Press Releases Made Simple

While learning to write a press release for a fashion brand might seem tough, following this simple guide can help you nail it, starting now. When you write a succinct, interesting, and compelling press release, you’ll be rewarded with increased attention for your fashion launch and a place in the minds of target fashion editors everywhere.

Need professional help on your fashion press release? Our proven team can help!

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