Press Releases

How to Write a Press Release (Infographic)

Thinking of getting some press buzz for your brand this year? Did you know? Bad press releases can ruin your relationship with the media and make your company look less than credible. That's why press release writing isn't a skill you just "know" -- it's one you build...

Are Press Releases Still Beneficial for SEO & Exposure Today?

To many marketers, press releases may seem like an outdated way to share information. The thing is, that's just not true. Today, thousands of press releases are distributed around the world every single day. But just how effective are press releases — for your SEO...

How to Distribute a Press Release for Maximum ROI

This post was originally published in October, 2013 and completely updated in May, 2020. Your well-crafted press release is sizzling and ready to see the world. There’s just one more hurdle to leap over before the job is done: who (and where) should you send it to?...