Thinking of getting some press buzz for your brand this year? Did you know? Bad press releases can ruin your relationship with the media and make your company look less than credible. That's why press release writing isn't a skill you just "know" -- it's one you...
Julia McCoy | Jul 6, 2021
To many marketers, press releases may seem like an outdated way to share information. The thing is, that's just not true. Today, thousands of press releases are distributed around the world every single day. But just how effective are press releases — for your SEO...
Julia McCoy | May 25, 2021
This post was originally published in October, 2013 and completely updated in May, 2020. Your well-crafted press release is sizzling and ready to see the world. There’s just one more hurdle to leap over before the job is done: who (and where) should you send it to?...
Julia McCoy | May 8, 2020
This post was originally published in October, 2013 and completely updated in May, 2020. Press releases have radically transformed along with technology over the past decade. In days gone by, PRs followed a traditional format, ignored social media, and left...
Julia McCoy | May 4, 2020
Your mouse is hovering over “send”. Are you ready to make the final leap? The path from PR to published is crisscrossed by hurdles to overcome: crafting a story tailored to the publication, developing lasting relationships with journalists, supporting your news...
Julia McCoy | Apr 29, 2020
This post was originally published in October, 2013 and completely updated in April, 2020. Let’s face it. Some press releases are anything but epic. Flavorless headlines and dry, unemotional storytelling can fumble a potentially great PR. If you're new to PR...
Julia McCoy | Apr 28, 2020
$6,100.00. That’s what one big brand was spending per month on press release distribution, according to a study by marketing agency owner Tim Grice, posted on Moz in 2012. That’s a huge number. For the past year now, at Express Writers, we’ve offered syndicated...
Julia McCoy | Oct 31, 2016
You’ve just written a book, how exciting! Now that you’ve finished it, you’re probably wondering how exactly to go about promoting it. You’ve heard about press releases, but are they a thing of the past? Great news, they aren’t! Since the SEO landscape has changed,...
Julia McCoy | Nov 20, 2015
Picture this: You have tons of amazingly creative ideas and are starting (for real, finally) your new business. Or, you’re launching a book, or even a new service inside your existing company. You might be able to pull a few strings to get an event going to...
Julia McCoy | Oct 8, 2015
Awesome content is involved in writing a great press release: from the newsy headline to the text body that gets read, quoted and shared by interested news audiences. All too often, businesses and brands have neglected these useful tools. In The Power of the New...
Julia McCoy | Jun 11, 2014
Here’s a riddle for you: what’s short, concise, compelling and newsworthy and can boost the online visibility and profitability of your business by spreading the word about your most recent accomplishments? You know the answer to this one: it’s a bird, it’s a...
Julia McCoy | Apr 25, 2014
Do you have what it takes to create and distribute stellar content in the form of press releases without terminating your friendship with Google? It’s no secret that search engines work around the clock to ensure a flawless web experience for all categories of web...
Julia McCoy | Apr 16, 2014
Regardless of people saying press releases are going the way of the dinosaur, we all know a great press release is important in bringing more people to your company. Press releases will get the public to come see the new aquarium addition, go to a book signing,...
Julia McCoy | Mar 22, 2014
If you want your event to shine and be well-attended by your target audience, you want to create a buzz by sending out a press release. But, with so many people on information overload via social media, texts, and emails, how do you generate excitement? What do you...
Julia McCoy | Feb 13, 2014
Critics have been questioning the future of press releases for years. And sometimes it seems like the naysayers could have a point. With constantly changing Google algorithms, the immediacy of microblogging, and the effortless accessibility of information on the...
Julia McCoy | Feb 5, 2014
