While press releases are an essential part of online marketing and digital communications, they’re tough to write, and few people understand their structure. Because of this, many companies and marketers hire expert writers or journalists to write press releases for them. However, understanding the format and how to write a press release important so you … Read more
Thinking of getting some press buzz for your brand this year? Did you know? Bad press releases can ruin your relationship with the media and make your company look less than credible. That’s why press release writing isn’t a skill you just “know” — it’s one you build and learn. (A journalism major takes four years … Read more
To many marketers, press releases may seem like an outdated way to share information. The thing is, that’s just not true. Today, thousands of press releases are distributed around the world every single day. But just how effective are press releases — for your SEO rankings and online exposure? The answer isn’t simple. Used the … Read more
This post was originally published in October, 2013 and completely updated in May, 2020. Your well-crafted press release is sizzling and ready to see the world. There’s just one more hurdle to leap over before the job is done: who (and where) should you send it to? There are two main tactics for how to … Read more
This post was originally published in October, 2013 and completely updated in May, 2020. Press releases have radically transformed along with technology over the past decade. In days gone by, PRs followed a traditional format, ignored social media, and left crafting a story up to the journalist who received it. These days, it’s just the … Read more
Your mouse is hovering over “send”. Are you ready to make the final leap? The path from PR to published is crisscrossed by hurdles to overcome: crafting a story tailored to the publication, developing lasting relationships with journalists, supporting your news through social media, and more. Before you click “send”, check your watch. The time … Read more
This post was originally published in October, 2013 and completely updated in April, 2020. Let’s face it. Some press releases are anything but epic. Flavorless headlines and dry, unemotional storytelling can fumble a potentially great PR. If you’re new to PR writing or looking to boost efficiency, templates are a dependable solution. However, relying too … Read more
$6,100.00. That’s what one big brand was spending per month on press release distribution, according to a study by marketing agency owner Tim Grice, posted on Moz in 2012. That’s a huge number. For the past year now, at Express Writers, we’ve offered syndicated online press release distribution to all of our customers, at rates … Read more
You’ve just written a book, how exciting! Now that you’ve finished it, you’re probably wondering how exactly to go about promoting it. You’ve heard about press releases, but are they a thing of the past? Great news, they aren’t! Since the SEO landscape has changed, quality is the name of the game for worthwhile press … Read more
Picture this: You have tons of amazingly creative ideas and are starting (for real, finally) your new business. Or, you’re launching a book, or even a new service inside your existing company. You might be able to pull a few strings to get an event going to celebrate your achievement, put out a blog or … Read more