You’ve just written a book, how exciting! Now that you’ve finished it, you’re probably wondering how exactly to go about promoting it. You’ve heard about press releases, but are they a thing of the past? Great news, they aren’t! Since the SEO landscape has changed, quality is the name of the game for worthwhile press … Read more
Awesome content is involved in writing a great press release: from the newsy headline to the text body that gets read, quoted and shared by interested news audiences. All too often, businesses and brands have neglected these useful tools. In The Power of the New Press Release, we recently discussed what exactly a press release … Read more
Here’s a riddle for you: what’s short, concise, compelling and newsworthy and can boost the online visibility and profitability of your business by spreading the word about your most recent accomplishments? You know the answer to this one: it’s a bird, it’s a plane, it’s a press release that travels fast to satisfy the universal … Read more
If you want your event to shine and be well-attended by your target audience, you want to create a buzz by sending out a press release. But, with so many people on information overload via social media, texts, and emails, how do you generate excitement? What do you know, if you don’t know how to … Read more