press release writing Archives

How to Write a Press Release (Infographic)

Thinking of getting some press buzz for your brand this year? Did you know? Bad press releases can ruin your relationship with the media and make your company look less than credible. That’s why press release writing isn’t a skill you just “know” — it’s one you build and learn. (A journalism major takes four years … Read more

How to Write an Epic Press Release: The Ultimate Beginner’s Guide

by Adam Oakley

This post was originally published in October, 2013 and completely updated in April, 2020. Let’s face it. Some press releases are anything but epic. Flavorless headlines and dry, unemotional storytelling can fumble a potentially great PR. If you’re new to PR writing or looking to boost efficiency, templates are a dependable solution. However, relying too … Read more

10 Benefits of Press Release Writing For Your Business & Brand

by Adam Oakley

Picture this: You have tons of amazingly creative ideas and are starting (for real, finally) your new business. Or, you’re launching a book, or even a new service inside your existing company. You might be able to pull a few strings to get an event going to celebrate your achievement, put out a blog or … Read more

15 Tips for Writing a Great Press Release

by Adam Oakley

Awesome content is involved in writing a great press release: from the newsy headline to the text body that gets read, quoted and shared by interested news audiences. All too often, businesses and brands have neglected these useful tools. In The Power of the New Press Release, we recently discussed what exactly a press release … Read more

5 Ways in Press Release Writing to Get Your PR More Publicity

by Adam Oakley

Here’s a riddle for you: what’s short, concise, compelling and newsworthy and can boost the online visibility and profitability of your business by spreading the word about your most recent accomplishments? You know the answer to this one: it’s a bird, it’s a plane, it’s a press release that travels fast to satisfy the universal … Read more

The Power of the New Press Release

by Adam Oakley

Critics have been questioning the future of press releases for years. And sometimes it seems like the naysayers could have a point. With constantly changing Google algorithms, the immediacy of microblogging, and the effortless accessibility of information on the Internet, it can be easy to be swept away in the sea of doom and gloom. … Read more

How to Write a Press Release for an App

by Adam Oakley

Why would you want to know how to write a press release for an app? Because this gloomy scenario is all too possible without a good press release… How To Write A Press Release For Your Awesome App Blood, sweat and tears have been spent on developing an app. It’s the most awesome app in … Read more

A Few Tips in Press Release Writing: Precision in your Boilerplate

by Adam Oakley

A boilerplate is a succinct summary of your company that is included in every press release. When you decide when to release a press release, it is imperative that the boilerplate embodies everything you want your target audience to know about your company. It is basically a one-paragraph-version of your mission, vision, and about-us page. … Read more

What NOT to Do When Writing a Good Press Release

by Adam Oakley

You just opened your writer’s desk at Express Writers to find a new assign- what? They gave you a PRESS RELEASE? It’s been, well, it’s been a long time since you wrote your last press release – and the last one felt like pulling teeth. You’re still painfully aware of that little fact, and you’re … Read more

How to Write a Press Release for a New Business

by Adam Oakley

If you’ve already gone through the hard work of designing a business plan, partnering up with others and distributing a product, then it’s time to learn how to write a press release for a new business. In order to get the word out, you’ll need to take full advantage of this marketing strategy.