While press releases are an essential part of online marketing and digital communications, they’re tough to write, and few people understand their structure. Because of this, many companies and marketers hire expert writers or journalists to write press releases for them. However, understanding the format and how to write a press release important so you … Read more
Thinking of getting some press buzz for your brand this year? Did you know? Bad press releases can ruin your relationship with the media and make your company look less than credible. That’s why press release writing isn’t a skill you just “know” — it’s one you build and learn. (A journalism major takes four years … Read more
This post was originally published in October, 2013 and completely updated in May, 2020. Press releases have radically transformed along with technology over the past decade. In days gone by, PRs followed a traditional format, ignored social media, and left crafting a story up to the journalist who received it. These days, it’s just the … Read more
This post was originally published in October, 2013 and completely updated in April, 2020. Let’s face it. Some press releases are anything but epic. Flavorless headlines and dry, unemotional storytelling can fumble a potentially great PR. If you’re new to PR writing or looking to boost efficiency, templates are a dependable solution. However, relying too … Read more
Why would you want to know how to write a press release for an app? Because this gloomy scenario is all too possible without a good press release… How To Write A Press Release For Your Awesome App Blood, sweat and tears have been spent on developing an app. It’s the most awesome app in … Read more
Press releases are pretty straightforward. They only deal with facts and you don’t have to worry about convincing people to buy a product that they’re not really interested in. So, writing a PR shouldn’t be any trouble at all, right? Wrong. Why You Need To Follow Press Release Examples A lot of writers that happen … Read more
Have you ever wondered what sets a press release apart from an ordinary article? What makes them so special and how do you format a press release to serve its purpose? In order to achieve the goals set forth by a press release, it can be helpful to know what it is supposed to do … Read more
Back in the day just about everyone had a press release. In fact, a lot of companies abused the value of press releases by “releasing” anything and everything — whether it was truly newsworthy or not. But, when Matt Cutts, the head of Google’s webspam team, announced that PRs won’t help SEO ranks, website owners … Read more
A boilerplate is a succinct summary of your company that is included in every press release. When you decide when to release a press release, it is imperative that the boilerplate embodies everything you want your target audience to know about your company. It is basically a one-paragraph-version of your mission, vision, and about-us page. … Read more
Timing matters in love, conversations, and in PR distribution strategies like deciding when to release a press release. What you want is to be at the top of the inbox the moment a news editor sits down to begin his search for the newsworthy. When asked when to release a press release, we always say … Read more