press release tips Archives

How to Write a Press Release: 11 Tips to Fresh Copy

How to Write a Press Release (Featuring 5 Samples)

While press releases are an essential part of online marketing and digital communications, they’re tough to write, and few people understand their structure. Because of this, many companies and marketers hire expert writers or journalists to write press releases for them. However, understanding the format and how to write a press release important so you … Read more

How to Write a Press Release (Infographic)

by Adam Oakley

Thinking of getting some press buzz for your brand this year? Did you know? Bad press releases can ruin your relationship with the media and make your company look less than credible. That’s why press release writing isn’t a skill you just “know” — it’s one you build and learn. (A journalism major takes four years … Read more

15 Rookie Press Release Mistakes (And How Pros Avoid Them)

by Adam Oakley

This post was originally published in October, 2013 and completely updated in May, 2020. Press releases have radically transformed along with technology over the past decade. In days gone by, PRs followed a traditional format, ignored social media, and left crafting a story up to the journalist who received it. These days, it’s just the … Read more

How to Write an Epic Press Release: The Ultimate Beginner’s Guide

by Adam Oakley

This post was originally published in October, 2013 and completely updated in April, 2020. Let’s face it. Some press releases are anything but epic. Flavorless headlines and dry, unemotional storytelling can fumble a potentially great PR. If you’re new to PR writing or looking to boost efficiency, templates are a dependable solution. However, relying too … Read more

How to Write a Press Release for an App

by Adam Oakley

Why would you want to know how to write a press release for an app? Because this gloomy scenario is all too possible without a good press release… How To Write A Press Release For Your Awesome App Blood, sweat and tears have been spent on developing an app. It’s the most awesome app in … Read more

A Comprehensive PR Writing Guide with Press Release Examples

by Adam Oakley

Press releases are pretty straightforward. They only deal with facts and you don’t have to worry about convincing people to buy a product that they’re not really interested in. So, writing a PR shouldn’t be any trouble at all, right? Wrong. Why You Need To Follow Press Release Examples A lot of writers that happen … Read more

A Few Tips in Press Release Writing: Precision in your Boilerplate

by Adam Oakley

A boilerplate is a succinct summary of your company that is included in every press release. When you decide when to release a press release, it is imperative that the boilerplate embodies everything you want your target audience to know about your company. It is basically a one-paragraph-version of your mission, vision, and about-us page. … Read more

When to Release a Press Release for High Response

by Adam Oakley

Timing matters in love, conversations, and in PR distribution strategies like deciding when to release a press release. What you want is to be at the top of the inbox the moment a news editor sits down to begin his search for the newsworthy. When asked when to release a press release, we always say … Read more

How to Write a Press Release for a Movie

by Adam Oakley

Need to boost your press and learn how to write a press release for a movie? You’re in the right place – and the right direction. A well-written press release for a movie will significantly ramp up its viewership by helping spark interest in its production or by generating media buzz about a particular aspect of … Read more

5 Effective Press Release Writing Skills That You Should Apply to Deliver a Compelling Message

by Adam Oakley

Because the structure of a press release is pretty standard, numerous content writers erroneously think that creativity has nothing to do with first-class press release writing skills. While the format of a press release leaves very little room for surprise, its content should make your announcement truly stand out. After all, your main goal is to capture the attention of numerous media channels; to deliver a meaningful, compelling message; and to create buzz around your product release, upcoming event, and any other newsworthy element that you plan to put on full display. Are you worried that your press release writing skills might be a little rusty? Start implementing these 5 amazingly effective tips to craft informative, attention-grabbing press releases, enabling you to get a significant amount of media coverage.