new business press release writing

How to Write a Press Release for a New Business

If you’ve already gone through the hard work of designing a business plan, partnering up with others and distributing a product, then it’s time to learn how to write a press release for a new business. In order to get the word out, you’ll need to take full advantage of this marketing strategy.

The first step to take in creating an effective press release is making sure that the content is not only well written—but captivating. The release shouldn’t only talk about your brand but share an individual story. You may have dealt with some roadblocks along the way or have been unsure of yourself as an entrepreneur. By turning the press release into a success story, you’re providing your company with an identity that they can relate to.


Business Press Release Writing 101


Take Your Time

After you’ve captured the audience with a story, it is your duty to explain all of the features associated with your new business and product. Show them how much value your work contributes to their own life problems. You’ve already created the business, which is why you have the ability to use press releases as a form of advertising. This stage is essential because when you can make a big entrance you’ll catch the attention of more people who want to spread the word.

When you learn how to write a press release correctly, it is going to catch the attention of those who want to know more about your announcement. They’ll have a curiosity toward you. The secret behind a PR is being aware of how you can create good content, how to format it and who to send it to. This is the face of your work, which is why it isn’t something that should be taken lightly. Grammatical correction is an obvious factor, and crisp writing will contribute toward professionalism.

The Structure is Essential

Experts claim that the release shouldn’t be any longer than a page, although you must always abide by the same structure and theme! The most important part of the structure is the headline, which catches the reader’s attention. This should be centered on the page and visually accentuated in bold letters.

For keywords, always incorporate them into both the subhead and headline so that the SEO will bring new visitors to your website once it’s been published. The opening paragraphs are the most important, and as long as the main point is toward the beginning, you can usually keep the readers interested.

Try to Think like a Reporter

By putting yourself in the shoes of an outsider who knows little to nothing about your product, you’ll master content when writing press releases for a new business. By thinking like a reporter you can include all of the relevant and juicy information toward the beginning of the press release so that readers stay locked in.

The success of your business will not continue to grow unless you know how to walk the walk and talk the talk. This is a time in which you can brag about your accomplishment and how your business is complimentary toward the lives of others. Reporters want to know what you’re all about: why you created the product, how long it took you to find exposure and why it’s worth their time. Before you put effort into the content, determine why someone would want to cover your business. Highlight what is interesting about it and acknowledge the types of people you serve. Be honest with yourself throughout this process and you will make other people care about this business just as much as you do.

Don’t be afraid to use quotes and ask customers to talk about the experience that they’ve had with you. Potential customers like to verify some credibility and this will also diversify the release which keeps the readers engaged.

Don’t Forget about the Visuals

I cannot stress enough how important it is to have inviting visuals. By using the right colors, pictures and structure you can make a release that is eye-catching and aesthetically pleasing. By incorporating some art into this piece you’ll spark the reader’s curiosity even more. Try to avoid writing a press release for a new business that is essentially boring. Standing out is probably one of the most important things that you can do. Visuals can make or break someone actually taking the time to read about your new business and taking an interest in what you have to offer.

Remember that if the content is too long it may not be as appealing. Keep it short and concise because the visual length can take too long to read, which may push people away before they even go over the content.

Advertise Business Morale

Within your press release you shouldn’t only focus on explaining your product and company. You should also focus on the ‘spirituality’ that bonds the ends together. What is the most important thing to potential customers? They want to know that they can trust you. Going in and investing in someone that they know nothing about can be an overwhelming decision.  By explaining to your customers the morale behind your business, they’ll also understand who you are as an owner and business partner.

The release should never contain too much selling. By elaborating on your ethics and intentions, they’ll actually want to get to know you and the product. When you choose to develop a relationship with strangers during your initial press release, you are making the best first impression. Make people relate to you within their own lives, and they will open up much faster than if you were to tackle them with sales.

The most effective press release for a new business is the one that makes you unforgettable. The first impression is everything in the business world, and when you can either evoke emotion or attract them to your product then you are likely to spark growth. The only requirement after the initial impression is following up with the people who are interested in what you do. Go big with the press release because this is an opportunity to show people what you’re made of.

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