Copywriters working in this day and age are luckier than virtually any group before them.
In addition to the fact that copywriters are practically essential for every online company, modern copywriters have access to hundreds of copywriting tools that can improve and enhance their writing at every turn.
From grammar checkers that catch plagiarism and comma splices to stock photo companies that specialize in the beautiful rather than the wacky and useless, now is a great time to be an online copywriter.
The savvy professionals who use the copywriting tools at their disposal are likely to enjoy more streamlined work and better outcomes than their tool-less counterparts.
If you’re wondering what type of copywriting tools are out there to overhaul your writing, read on!
online copywriting tools

The Evolution of the Modern Copywriter

While it’s true that few copywriters working today use a pen and paper to craft their content, the profession hasn’t changed as much in recent years as many people believe.
You see, copywriters have always been storytellers, and the fact that the medium with which we do it has changed is only a technicality.
Today, as ever, the best copywriters make use of numerous sources of inspiration, from industry leaders and influencers to television commercials and street side conversations. The key to standing out is finding a way to access a familiar topic in an unfamiliar way, and copywriters around the globe draw on their creativity and perspective to help them do this.
Today, though, copywriters around the world can also draw on a virtual treasure trove of online copywriting tools designed to enhance creativity, decrease mistakes, smooth writing, and provide a platform for advancement and creativity.
While storytelling has always been critical for good copywriting, so, too, has accuracy, and today’s best copywriting tools are designed to help ensure that, while also ensuring creativity.

6 Smart Copywriting Tools That Copywriters Should Use On a Daily Basis

If the technology is there, why not take advantage of it?
Today, the following six tools are helping copywriters around the globe craft better content, and they’re worth making daily use of.

1. Copyscape

Duplicated and plagiarized content can wreak havoc on your online reputation and career. In addition to putting yourself at risk for Google penalties, any plagiarized content in your online copywriting can also cause you to lose clients. Luckily, there’s an easy way to check for duplicated content in your material: Copyscape.
Copyscape is an oldie but a goodie. Launched back in 2004, Copyscape is a simple yet effective plagiarism checker that compares the content you input to millions of pages across the web.
To suit all audiences and users, Copyscape offers both a free and a paid version, although this is one copywriting tool that won’t break the bank. A credit for a premium Copyscape check costs only $0.05, and you can buy thousands at a time. Credits are good for 12 months from the purchase date.
While it is hands down one of the simplest tools on the web, Copyscape also remains one of the most efficient, and it’s utterly reckless at this point for any professional copywriter anywhere to publish content without first running it through Copyscape.
(Get ready: we’re building a tool that’s 25-50% deeper than Copyscape, built with a powerful searching algorithm! Sign up to get notified of Copyfind’s beta launch here.)

2. Dictionary.com & Thesaurus.com

The average adult vocabulary ranges from 20,000-35,000 words.
While that may seem more than sufficient, we all need some extra help every now and again.
When the time comes where you can’t stomach the thought of using “excellent” even one more time, turn to some of the best online helpers out there: Dictionary.com and Thesaurus.com.
Straightforward and streamlined, these two sites can be a lifesaver when your online copy needs some sprucing up. If you’d prefer not to visit the actual site, use the dictionary or thesaurus feature in your word processor for an on-the-go fix that achieves the same purpose.
It’s a supreme service if we do say so ourselves!

3. Shutterstock (& other stock photo sites)

Adding visuals to your content is one of the best ways to increase views and understanding.
According to HubSpot, adding images to a piece of content can enhance its views by as much as 94%. This is a massive number, and it’s clear that visuals must become an essential part of any good content strategy.
Unfortunately, great visuals can be difficult to find.
Luckily, though, there are a few places you can turn to find beautiful stock images.
While Shutterstock has always been one of our favorites, Pexels and Superfamous are ideal, as well.
And while Shutterstock is a paid service, the others are free, and users can choose from millions of stock photos to spice up their content and ensure it’s offering as much value as possible to readers. Check out our full list of free stock photo sites here!
To make sure that your images are adding to rather than detracting from your content, follow these two tips:

  • Keep everything relevant.If you’re writing a post about social media marketing, you don’t want to dress it up with an image of a woman wearing pasta on her head (or do you?) By keeping your stock photos relevant, you ensure they enhance your content and add to its meaning, rather than muddying the waters and making it confusing.
  • Opt for high-quality imagery only. High-quality stock photos are the only way to go. Low-quality visuals look cheap and can damage the authority of your content. With that in mind, ensure the visuals you add to your content aren’t pixelated and are of sufficient resolution to blow up to your desired size.

4. KWFinder

Keyword research should be a critical component of any good online copywriting strategy. Unfortunately, finding a great keyword research tool can be difficult, and many copywriters aren’t sure where to start.
Luckily, there’s KWFinder.
A free (or paid) service that allows you to research keywords according to SEO competition, PPC, difficulty, and monthly search volume, KWFinder is a great copywriting tool for anyone who wants to create relevant, SEO-rich keyword-focused content that ranks well in Google.
To use the app, just plug in your keyword of choice, hit search, and check out the results to locate the most promising keyword in the batch:
KWFinder Screenshot

5. Grammarly

While you can catch many of your errors through careful proofreading and editing, things like swapped words, incorrect spacing, and comma mistakes can be difficult to detect, which is exactly why you might need some help. Fortunately, there’s a tool out there that can do just that.
Grammarly is a one-stop-shop for the online copywriter of today.
Meant to pick up spelling and grammar errors, as well as duplicate content, Grammarly plugs into your browser and checks things like your emails, social content, and comments.
It also offers a desktop app that can help you check your content offline.
Simple, easy-to-use, and ideal for anyone who wants a grammar checker that works a little harder than good, old-fashioned Microsoft Word, Grammarly is a critical copywriting tool for anyone who publishes content professionally and wants to be sure it’s free of errors.

6. BuzzSumo

Ever wish there was a tool that could help you come up with a topic when you’re just stuck and struggling for an interesting concept?
There is, and it’s called BuzzSumo!
BuzzSumo is a content analysis tool that allows users to input content based on topic, keyword or domain to search for trending material or analyze what content is performing best in a given industry.
Ideal for figuring out how to approach an idea, or researching competitors, BuzzSumo is an online copywriting tool with dozens of unique applications.
buzzsumo

The Case for Modern Copywriting Tools

While we still love the pen and paper (and, indeed, these are still useful tools for many copywriters), there is an embarrassment of riches when it comes to online copywriting tools.
Between powerful grammar checkers and beautiful stock photo sites, modern copywriters have access to dozens of things that can enhance and improve online content from the ground up. While some copywriters believe it’s sacrilege to use tools to improve the craft, it’s clear that these tools are smart, and that they’ve been designed by copywriters for copywriters, in many cases.
While copywriters love what they do, the fact of the matter is that online copywriting is hard, and these copywriting tools can soften the edges just a bit. So whether you want to improve your grammar or research your competition, reaching for one of these six online copywriting tools is the perfect way to beef up your content both now and in the future.

Need professional copywriters to help you craft exciting online content? Visit our Content Shop today to find your perfect match!