copywriters Archives

12 Crucial Copywriting Skills Every Writer Needs to Succeed: Beyond the Basics

6 Of The Best Copywriter Skills: Every Copywriter Needs To Possess These

Being a successful copywriter requires a specific set of skills. Understanding those copywriting skills is important when you’re a business trying to hire a writer. Your goal should be finding a copywriter that can go beyond the basics of strong writing, creativity, and excellent English language skills. The Express Writers team knows what it takes … Read more

Why Hire an Expert Copywriter?

by Adam Oakley

“How do I know your writer(s) know my industry?” “Why do I need a writer for MY industry of expertise?” These are great questions we get all the time. And to answer them best, we’ve structured our team with over 90 writers and four core levels (general, expert, specialty, and authority). We’ve studied Google’s guidelines, and … Read more

10 Deadly Mistakes Most Copywriters Make

by Adam Oakley

Copywriters: they make the web go round. Bad news? They’re only human, though. So, of course, they make mistakes. It’s natural that even the best copywriters make mistakes. What you should know, though, is that some mistakes are more dangerous than others. If you’re a professional copywriter, avoiding the ten deadly mistakes that most copywriters … Read more

6 Underrated Copywriting Tools for the Modern Copywriter

by Adam Oakley

Copywriters working in this day and age are luckier than virtually any group before them. In addition to the fact that copywriters are practically essential for every online company, modern copywriters have access to hundreds of copywriting tools that can improve and enhance their writing at every turn. From grammar checkers that catch plagiarism and … Read more

Should Copywriters Choose Between SEO Practices and Creativity?

by Adam Oakley

Striving to comply with the virtually unpredictable changes of dynamic online environments, numerous copywriters have the distinct impression that their white-hat SEO (Search Engine Optimization) tactics are inevitably compromising the substance of their copy. In fact, most novices are probably asking themselves the following question: Am I writing for living, breathing human beings, or am I crafting Web content for search engines?

Infographic: The Copywriter’s Brain

by Adam Oakley

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<a href=”https://expresswriters.com/infographic-copywriters-brain/”><img src=”https://expresswriters.com/wp-content/uploads/2013/09/copywriters-brain.jpg” alt=”Infographic: The Copywriter’s Brain” title=”Infographic: The Copywriter’s Brain” width=”539″ height=”2894″ /></a><br /><small>Like this infographic? Get more tips from <a href=”https://expresswriters.com/”>Express Writers</a>.</small>

Writers use their right brain, copywriters use both!

5 Embarrassing Mistakes Made by Copywriters (We’re Human Too)

by Adam Oakley

Even as copywriters, we are only humans; so, every once in a while, we make mistakes compromising the end result of our work, to some extent. When it comes to copywriting, there are no one-size-fits all solutions that we can apply over and over again, to come up with positive results in the long term. … Read more

Ask a Copywriter: How to Craft Original, Compelling Copy in 3 Simple Steps

by Adam Oakley

Even before they might decide to hire a copywriter, all business owners strive to create and distribute a meaningful, compelling message in order to maximize their profit and witness traceable, measurable popularity increases. However, only a few of them actually manage to make their voice heard, with just a little bit of help from a team of great copywriters, while attaining their greatest marketing objectives and setting even bigger ones.

Copywriter’s Bible: The AIDA Model

by Adam Oakley

Copywriters beware; if you are not using a simple, yet proven method for creating content, then you may not be applying the right strategy and missing a lot of customers because of it. The technique is called AIDA and once you incorporate it, you won’t believe you made it this far without it! AIDA is a precise strategy that will engross and convince your readers to really listen to what you have to say.