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10 Deadly Mistakes Most Copywriters Make

Copywriters: they make the web go round.

Bad news? They’re only human, though.

So, of course, they make mistakes.

It’s natural that even the best copywriters make mistakes.

What you should know, though, is that some mistakes are more dangerous than others.

If you’re a professional copywriter, avoiding the ten deadly mistakes that most copywriters make can benefit your career and help you earn clients.

deadly mistakes of copywriters

Copywriters Beware: The 10 Worst Mistakes of Online Copywriting

Read on to learn more.

1. Plagiarism

Believe it or not, plagiarism can happen… even if you don’t mean for it to.

According to Google, plagiarism is simply, “the practice of taking someone else’s work or ideas and passing them off as one’s own.”

While most copywriters believe that plagiarism only happens when you copy, word-for-word, an entire article from someone else’s page, it can be much more insidious than that.

In many cases, plagiarism can happen when copywriters are tired, busy, or stressed, and as a result, aren’t paying enough attention to properly citing their sources or re-phrasing ideas they’ve gleaned from other online content.

Unfortunately, plagiarism is deadly no matter how it happens. Google isn’t particularly concerned about why you plagiarized a piece, and they’re happy to de-rank yours or your client’s content if they stumble upon copied text.

Because of this, it’s essential to keep a close eye out for plagiarism.

One of the best ways to do this is to use an online plagiarism checker, like Grammarly or Copyscape. While it may seem like one more step in your copywriting pursuits, it’s a valuable one that can protect you from serious trouble down the line.

We’re currently building the world’s MOST POWERFUL online duplicate content checker (plagiarism finder)! Check it out and sign up to test it at beta.Copyfind.com!

2. Taking pictures directly from the search results

Including a colored visual in a piece of content increases a person’s willingness to read it by a whopping 80%, so it’s understandable that you want to include images and videos in your content.

Be careful how you do it, though, since simply pulling visuals directly from the search engine results page could easily wind up in a lawsuit.

Online content is protected by copyright laws, and violating these laws by using someone else’s work without their express permission can result in a significant problem.

Because of this, it’s critical to be careful about the visuals you use.

To be on the safe side, pull visuals from high-quality stock image sites like Pexels or take your own screenshots or pictures.

Whatever you do, be sure that the images you include are clear, quality, and relevant to your text. This keeps them interesting rather than confusing.

Check out our free resource list of 20 top free stock photo sites.

3. Publishing sloppy content

 No matter how precise you are, typos are inevitable, and failing to read through your content before you publish it results in mediocre results that damage your personal brand.

While most copywriters believe that a simple once-over with the Microsoft Word spelling & grammar checker is sufficient, this couldn’t be further from the truth.

While this software will help you catch misspelled words, it won’t often catch misused words (“there” instead of “their,” for example) or chunky, confusing writing.

Because of this, it’s critical to read back through everything yourself. Proofreading is a skill that’s essential to the success of copywriters everywhere, and it can indeed spell the difference between quality content and a disappointing turnout.

For added confidence, you may even want to run your content through a grammar-checking software like Grammarly, which will pick up on things like passive voice and misused commas. While this is a simple tip, it can help your content stand out from all the rest.

4. Getting the voice wrong

In many ways, copywriters are masters of transformation.

In addition to being able to write well and produce content quickly, they must also be able to transform their voice to cater to a client’s specifications: formal one day, conversational the next.

Unfortunately, many copywriters miss the mark on this.

Developing a myriad of voices is a little bit like bodybuilding – it requires time, effort, and some degree of skill.

If you haven’t taken the time to develop your various voices and tones, you’re going to lose clients to the copywriters who have.

Because of this, it’s essential to master a variety of voices and to ensure that the one you’re currently writing in is indeed the one that your client wants.

5. Being too wordy

Modern copywriters know that less is more, and it shows in their online content.

Today, brands want simple, succinct content that helps them convey a brand message and connect with their consumers.

They’re less interested than ever in verbose, drawn-out content that loses the marketing message and makes it difficult for readers to discern meaning.

Because of this, today’s copywriters need to focus on keeping it short and to-the-point.

Content that is too wordy makes it difficult for the reader to focus and, over time, can result in decreased conversions and leads for the client.

Because of this, simplicity is key and the copywriters who know how to cut the fat are the ones who will ultimately succeed in the world of online content creation.

6. Forgetting the CTA

Aside from the headline and opening sentence, a call-to-action is one of the most important lines in a piece of content.

When copywriters forget to include it, then, the entire piece of content loses its authoritativeness and fails to adhere to the goals of the sales funnel.

Meant to drive users to action, a call-to-action is a simple line that essentially tells viewers what to do next – be it click, download, share, or buy.

Without it, readers are less likely to take a given action and the success of the content declines rapidly.

In light of this, copywriters must know how to craft compelling, clickable CTAs that drive readers to want to act. This improves the efficiency of the content and helps to ensure that it performs the way a client wants it to.

7. Writing so-so headlines

So-so headlines do nothing to pull the audience in, and they can easily result in the content being completely overlooked by a significant portion of readers. The horror!

Because of this, modern copywriters must strive for compelling, attention-grabbing headlines that draw people in and inspire interest.

Here are some of the traits that make up an award-winning headline:

  • It’s informative and concise
  • It contains power words that evoke emotion in the reader
  • It is optimized for keywords and current meta content standards
  • It showcases the brand voice and helps readers connect with the company

When copywriters take the time to foster these skills, they’re better able to serve their clients and ensure that the content they’re populating the web with is worth its weight in gold.

8. Ugly, poorly-formatted content

For copywriters, it’s all about brains and good looks.

In addition to being relevant, informative, and valuable, good online copy also needs to be laid out in a way that invites readers in rather than sending them running for the hills.

This means utilizing H1, H2, and H3 headers, breaking long blocks of text up into shorter pieces and using bulleted or numbered lists to showcase important points.

When copywriters understand how readers make their way through content, these things fall into place much easier and the online copy performs better and meets user needs more efficiently.

9. Rushing

Rushing can kill the best content, from the best copywriters.

When you rush, you’re more likely to make mistakes that impact the relevance and authority of your content.

This, in turn, decreases the trust readers will have in you and makes it more difficult for people to connect with your material.

Because of this, it’s essential to take your time and understand that deliberate content is good content. All good copywriters know that.

10. Not optimizing for SEO

Long-tail keywords and good meta content can make a huge difference in the way a blog post performs in Google’s SERPs, and it’s wise for copywriters to understand this.

By optimizing online copy for SEO, copywriters can help their content earn the attention it deserves.

This helps produce leads and secure a good spot in Google’s ranking mechanism.

Contact us for the Best Copywriters with the Best Skills

Finding skilled copywriters can be tough, and it’s all too common for copywriters to make these ten deadly mistakes.

Luckily, Express Writers is here to help. If you’re looking for expert copywriters for all of your online content needs, give us a shout today. Our skilled team is happy to help!

tools for the copywriter

6 Underrated Copywriting Tools for the Modern Copywriter

Copywriters working in this day and age are luckier than virtually any group before them.

In addition to the fact that copywriters are practically essential for every online company, modern copywriters have access to hundreds of copywriting tools that can improve and enhance their writing at every turn.

From grammar checkers that catch plagiarism and comma splices to stock photo companies that specialize in the beautiful rather than the wacky and useless, now is a great time to be an online copywriter.

The savvy professionals who use the copywriting tools at their disposal are likely to enjoy more streamlined work and better outcomes than their tool-less counterparts.

If you’re wondering what type of copywriting tools are out there to overhaul your writing, read on!

online copywriting tools

The Evolution of the Modern Copywriter

While it’s true that few copywriters working today use a pen and paper to craft their content, the profession hasn’t changed as much in recent years as many people believe.

You see, copywriters have always been storytellers, and the fact that the medium with which we do it has changed is only a technicality.

Today, as ever, the best copywriters make use of numerous sources of inspiration, from industry leaders and influencers to television commercials and street side conversations. The key to standing out is finding a way to access a familiar topic in an unfamiliar way, and copywriters around the globe draw on their creativity and perspective to help them do this.

Today, though, copywriters around the world can also draw on a virtual treasure trove of online copywriting tools designed to enhance creativity, decrease mistakes, smooth writing, and provide a platform for advancement and creativity.

While storytelling has always been critical for good copywriting, so, too, has accuracy, and today’s best copywriting tools are designed to help ensure that, while also ensuring creativity.

6 Smart Copywriting Tools That Copywriters Should Use On a Daily Basis

If the technology is there, why not take advantage of it?

Today, the following six tools are helping copywriters around the globe craft better content, and they’re worth making daily use of.

1. Copyscape

Duplicated and plagiarized content can wreak havoc on your online reputation and career. In addition to putting yourself at risk for Google penalties, any plagiarized content in your online copywriting can also cause you to lose clients. Luckily, there’s an easy way to check for duplicated content in your material: Copyscape.

Copyscape is an oldie but a goodie. Launched back in 2004, Copyscape is a simple yet effective plagiarism checker that compares the content you input to millions of pages across the web.

To suit all audiences and users, Copyscape offers both a free and a paid version, although this is one copywriting tool that won’t break the bank. A credit for a premium Copyscape check costs only $0.05, and you can buy thousands at a time. Credits are good for 12 months from the purchase date.

While it is hands down one of the simplest tools on the web, Copyscape also remains one of the most efficient, and it’s utterly reckless at this point for any professional copywriter anywhere to publish content without first running it through Copyscape.

(Get ready: we’re building a tool that’s 25-50% deeper than Copyscape, built with a powerful searching algorithm! Sign up to get notified of Copyfind’s beta launch here.)

2. Dictionary.com & Thesaurus.com

The average adult vocabulary ranges from 20,000-35,000 words.

While that may seem more than sufficient, we all need some extra help every now and again.

When the time comes where you can’t stomach the thought of using “excellent” even one more time, turn to some of the best online helpers out there: Dictionary.com and Thesaurus.com.

Straightforward and streamlined, these two sites can be a lifesaver when your online copy needs some sprucing up. If you’d prefer not to visit the actual site, use the dictionary or thesaurus feature in your word processor for an on-the-go fix that achieves the same purpose.

It’s a supreme service if we do say so ourselves!

3. Shutterstock (& other stock photo sites)

Adding visuals to your content is one of the best ways to increase views and understanding.

According to HubSpot, adding images to a piece of content can enhance its views by as much as 94%. This is a massive number, and it’s clear that visuals must become an essential part of any good content strategy.

Unfortunately, great visuals can be difficult to find.

Luckily, though, there are a few places you can turn to find beautiful stock images.

While Shutterstock has always been one of our favorites, Pexels and Superfamous are ideal, as well.

And while Shutterstock is a paid service, the others are free, and users can choose from millions of stock photos to spice up their content and ensure it’s offering as much value as possible to readers. Check out our full list of free stock photo sites here!

To make sure that your images are adding to rather than detracting from your content, follow these two tips:

  • Keep everything relevant.If you’re writing a post about social media marketing, you don’t want to dress it up with an image of a woman wearing pasta on her head (or do you?) By keeping your stock photos relevant, you ensure they enhance your content and add to its meaning, rather than muddying the waters and making it confusing.
  • Opt for high-quality imagery only. High-quality stock photos are the only way to go. Low-quality visuals look cheap and can damage the authority of your content. With that in mind, ensure the visuals you add to your content aren’t pixelated and are of sufficient resolution to blow up to your desired size.

4. KWFinder

Keyword research should be a critical component of any good online copywriting strategy. Unfortunately, finding a great keyword research tool can be difficult, and many copywriters aren’t sure where to start.

Luckily, there’s KWFinder.

A free (or paid) service that allows you to research keywords according to SEO competition, PPC, difficulty, and monthly search volume, KWFinder is a great copywriting tool for anyone who wants to create relevant, SEO-rich keyword-focused content that ranks well in Google.

To use the app, just plug in your keyword of choice, hit search, and check out the results to locate the most promising keyword in the batch:

KWFinder Screenshot

5. Grammarly

While you can catch many of your errors through careful proofreading and editing, things like swapped words, incorrect spacing, and comma mistakes can be difficult to detect, which is exactly why you might need some help. Fortunately, there’s a tool out there that can do just that.

Grammarly is a one-stop-shop for the online copywriter of today.

Meant to pick up spelling and grammar errors, as well as duplicate content, Grammarly plugs into your browser and checks things like your emails, social content, and comments.

It also offers a desktop app that can help you check your content offline.

Simple, easy-to-use, and ideal for anyone who wants a grammar checker that works a little harder than good, old-fashioned Microsoft Word, Grammarly is a critical copywriting tool for anyone who publishes content professionally and wants to be sure it’s free of errors.

6. BuzzSumo

Ever wish there was a tool that could help you come up with a topic when you’re just stuck and struggling for an interesting concept?

There is, and it’s called BuzzSumo!

BuzzSumo is a content analysis tool that allows users to input content based on topic, keyword or domain to search for trending material or analyze what content is performing best in a given industry.

Ideal for figuring out how to approach an idea, or researching competitors, BuzzSumo is an online copywriting tool with dozens of unique applications.

buzzsumo

The Case for Modern Copywriting Tools

While we still love the pen and paper (and, indeed, these are still useful tools for many copywriters), there is an embarrassment of riches when it comes to online copywriting tools.

Between powerful grammar checkers and beautiful stock photo sites, modern copywriters have access to dozens of things that can enhance and improve online content from the ground up. While some copywriters believe it’s sacrilege to use tools to improve the craft, it’s clear that these tools are smart, and that they’ve been designed by copywriters for copywriters, in many cases.

While copywriters love what they do, the fact of the matter is that online copywriting is hard, and these copywriting tools can soften the edges just a bit. So whether you want to improve your grammar or research your competition, reaching for one of these six online copywriting tools is the perfect way to beef up your content both now and in the future.

Need professional copywriters to help you craft exciting online content? Visit our Content Shop today to find your perfect match!

best copywriter skills

6 Of The Best Copywriter Skills: Every Copywriter Needs To Possess These

A few years ago, just being “decent” was all it took to get the best writing gigs.

However, times have certainly changed.

Today’s reader (and Google) demand better quality, more authoritative content, and creativity.

Clients want crafty wordsmiths who can take any topic and spin it into stunning content.

To get the jobs, you can no longer pigeonhole yourself into the category of “standard.”

Instead, you need to be an excellent word slinger with an endless arsenal of skills. Some of these skills can wait, while others need to be cultivated now if you want to succeed.

online copywriter skills

So, What 6 Skills Do You Need To Stay Competitive?

1. Refined Writing Skills

To be a great copywriter, you need to write well.

This isn’t as simple as it sounds either. You need to master grammar, English, punctuation, spelling, adjectives, and have a vast vocabulary to pull from when you write.

Now, here’s the surprising part: you do not have to be a naturally polished writer. Nope.

Instead, you can learn to write well — it just takes a little time out of each day.

By breaking down your writing skills into mini skills, you can quickly learn the art of word slinging pain-free.

Essential Skills To Pick Up

  • Learn what goes into a great Enchanting Marketing’s Henneke suggests adding feelings, focusing on the reader, being specific, and keeping it concise for starters.
  • Exploit transitional words and phrases, like these at The Writing Center.
  • Be conversational. Just picture you are talking to a friend or family member — and don’t talk like a robot.
  • Use sentences that flow together naturally. Writer’s Digest has some good suggestions on what we mean by the dreaded “F” word of writing. 

2. A Sense Of Adventure And Curiosity

A copywriter is one that is always curious.

You don’t accept an answer, you dive into that answer and pick it apart. You tinker with the facts, explore different ways to go about examining a topic, and you are always ready to learn more.

The task of researching a topic almost makes you giddy.

Even if it is a subject you’re unfamiliar with, you’re curious and ready to absorb everything there is to know about it.

This copywriter skill is something that tends to come naturally, but before you think you’re not curious enough, consider just asking yourself questions.

Anytime you have a topic or assignment, start asking the Who, What, When, Where, Why, and How.

You can trick yourself into being curious by answering those six essentials.

3. Stellar Research Skills

A copywriter must have a plethora of resources at their disposal. While a vast majority of your research will come from the web, you should also be willing to dabble in print (i.e. magazines, reference books, novels, etc.).

If you’re assigned a topic, you should know exactly where to go and dive into the resources for answers.

No, you don’t need a photographic memory here. You just need the ability to find answers.

Being internet-savvy is a start. Know how to search for things on Google properly, what keywords to strike, and how to get the most out of your results. Search Engine Land suggests always refining your search after the initial one is complete so that you can narrow down the results even more.

Most importantly, you need authoritative sites. With more blogs and websites popping up on the Internet, you cannot cite your sources from just anyone. You need to ensure the company or individual you reference knows what they are talking about, has sound research, and they are an authority in the industry.

We suggest downloading and installing the Moz toolbar. It’s free, and it lets you examine the domain authority (DA) of a website.

What’s a good DA to use for your references?

According to SEO Pressor, a DA of 40 to 50 is average, while a score of 50 to 60 is good, and anything over 60 is excellent. Naturally, the closer to 100 you get, the more authoritative the website/resource will be.

4. The Ability To Create Something New, Even If It’s Old

Copywriter skills are always changing based on the demands of search engines and internet users, but there is one skill that will never change: a copywriter’s need to create something new.

One of the biggest challenges writers have today is coming up with something new. It most likely has been done, tried, and rehashed 500 times on the web already, and trying to break out and do something unexpected can create some serious writer’s block.

You may find yourself stuck when the assignment is a topic you’re unfamiliar with or when you’re stuck with a boring industry.

For example, how do you make oil changes fun and exciting? It’s not like consumers out there are dying to read about their engine’s oil, and most don’t even know what type of oil is in their car. So, how are you going to write something new, fun, and engaging when half your audience doesn’t care?

Tapa Ngum at Lifehack came up with a great post on how to generate more ideas, and it can be applied to copywriting with ease.

How To Come Up With Stellar Ideas

  1. Pick the topic/area you are writing about (or pinpoint the niche you have been assigned). Narrow it down to something specific. For example, you were assigned automobile maintenance. That’s too broad. Narrow it down to a particular topic within maintenance.
  2. Expose yourself and explore those in the industry doing well on the same topic. That means examining other blogs and sites that are trending with the same subject (we suggest looking into BuzzSumo for that).
  3. Read what they are writing and understand what makes them so successful. Is it their style? Do they include photos? See what features stand out in their writing.
  4. Start brainstorming yourself. Use these major influencers as your inspiration and start writing as many ideas as possible. We’re talking a list of 10 to 50 ideas.
  5. Walk away. Come back a few minutes (or hours later) and pick the ideas that stand out the most. Once you cut the fat, you’ll be left with a list of excellent starting points.

5. An Understanding Of User Experience

The best copywriters are not concerned with the topic and SEO; they care about the user’s experience. Neil Patel at Content Marketing Institute says this is one of the most critical copywriting skills to refine.

In fact, he even says a copywriter doesn’t need to worry themselves with SEO, CRO or UXD.

According to Patel, writers should focus on the user. They can do this by:

  • Using keywords that focus on the user’s needs, not the search engine.
  • Create headlines based on what the user is looking for.
  • Tailor the content to the needs and reading capacity of the reader.

6. Writing With Empathy

To write something that sells, you need to touch a reader on an emotional level.

You explore their feelings of happiness, sadness, failure, fears, and beliefs.

By using the power of empathy, you prime the reader for your sales pitch, and may increase the likelihood they will follow your call-to-action at the end.

According to Peter Noel Murry, Ph.D. at Psychology Today, empathy can enhance the effectiveness of copy by three fold.

How To Create Empathy, Even If You’re Not An Empathetic Person

  • Think about objections the reader would raise.
  • Consider an important motivation for your reader.
  • Think of the benefits and advantages a user
  • Look at the competition and see why they’ve lost the trust of their
  • Explore different ways to present your approach, and think about what your target reader would prefer (i.e. sales-like, storytelling, ).

Being able to predict and read the minds of your readers are critical copywriter skills. It requires you to separate yourself from your thoughts, preconceived notions, and even desires. You must focus on the needs of your reader only — even if you don’t agree with them.

Start Polishing Your Copywriter Skills

Now that you know the essential skills, take the time to refine them.

It takes time to perfect your copywriter skills, and you should never consider yourself done even when you’ve reached the top.

The best copywriters are always innovating and looking for ways to improve. By doing the same, you can become an accomplished writer.

Express Writers is constantly motivating our writers to be the best they can be. Our copywriters have the essential skills and personal talents to create beautiful copy. See for yourself by ordering up something for your site through our Content Shop.

copywriters focus

3 Things That Copywriters Focus on Before Writing Ridiculously Effective Content Pieces

You’ve probably seen them in action a million times, in real life or in different movies: copywriters sitting at their desks, biting off the end of their pens and waiting for divine inspiration to kick in. Unfortunately, this approach is highly counterproductive and has very little to do with successful copywriting. So what should a copywriter do in order to put some of the best ideas on paper in a timely manner? Read on to discover 3 of the most important things that should become top priorities for any content creator trying to come up with truly original, relevant, catchy, memorable copy.

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choosing seo copywriters

Should Copywriters Choose Between SEO Practices and Creativity?

Striving to comply with the virtually unpredictable changes of dynamic online environments, numerous copywriters have the distinct impression that their white-hat SEO (Search Engine Optimization) tactics are inevitably compromising the substance of their copy. In fact, most novices are probably asking themselves the following question: Am I writing for living, breathing human beings, or am I crafting Web content for search engines?

Read more

infographic copywriters brain

Infographic: The Copywriter’s Brain

infographic copywriters brain

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Writers use their right brain, copywriters use both!

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embarrassing mistakes by a copywriter

5 Embarrassing Mistakes Made by Copywriters (We’re Human Too)

Even as copywriters, we are only humans; so, every once in a while, we make mistakes compromising the end result of our work, to some extent.

When it comes to copywriting, there are no one-size-fits all solutions that we can apply over and over again, to come up with positive results in the long term.

Every creative process is based on a trial-and-error strategy, implemented until copywriters finally manage to write compelling copy with a real substance.

Copywriters Most Embarrassing Mistakes (So You Can Avoid)

One might be tempted to think: If it’s good, it’s on the lips of numerous potential buyers. If it’s bad, it’s considered experience. Is that how it really works? In fact, some copywriting slipups are perfectly understandable and pardonable, while other trigger significant consequences, impacting the copywriter’s reputation, affecting conversion rates and making several clients lose their competitive edge. Here are some of the most embarrassing and dangerous mistakes a copywriter can make, and do everything it takes to never repeat them.

1)    A dull, uninspired headline with no impact on your audience

David Ogilvy acknowledged the crucial importance of a killer headline and always advised copywriters to settle for no less than magnetic, attention-grabbing titles. Ogilvy stated that “on the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” This is a valuable lesson showing marketers that not all that glitters is gold and not all titles are:

a)    Short, clear and concise

b)    Powerful, suggestive, persuasive and original enough to make Internet users want to read your entire article

c)     Fully optimized, to guarantee higher rankings in search engine results

Stay away from dull, incredibly common headlines and try to write headline copy with your readers in mind. What would attract your attention in a matter of seconds?

2)    Action-centered marketing messages

Believe it or not, everybody gets it: copywriting is not storytelling. Copywriters should always come up with beautiful content pieces with a powerful call to action. While trying to focus on this aspect, numerous web content writers make one major mistakes impacting conversion rates: they use numerous action verbs, trying to trick the readers into doing something (visiting a webpage, buying a product, taking a survey and so on).

Revealing your goal way too soon and highlighting it over and over again is not a subtle technique. The key is to focus on the promised benefits of an action, rather than on the action itself. Never write “buy”, “get”, “invest in” your luxury bedding sets for X reasons. Instead, try to highlighting the fact that your luxury products guarantee a flawless wellness experience, a superior level of comfort and guaranteed satisfaction. This way, you will make more readers want to order your product in the blink of an eye, tempted by its numerous advantages.

3)    A negative visual impact

Writing compelling copy is not enough. You also need to comply with the basic formatting guidelines, increasing the level of readability of your web material. Make sure your text contains:

a)    H1, H2, H3 headers

b)    Short paragraphs numerated using letters, numbers or bullet points

c)     Multimedia elements (high-resolution images, videos, charts, maps, infographics), favoring a better interaction with your readers

d)    Sections with bold text, highlighting the main ideas of your text

A content piece based on heavy text will visually intimidate your visitors and will never manage to capture the attention of readers with a short attention span, who usually skim and scan the text in a matter of seconds. Try to make your copy as user-friendly as possible by opting for a simple structure.

4)    Opting for random stock photos that fail to deliver a clear message

A real expert with excellent copywriting skills will immediately tell you that images are just as important as the clever, well-organized words of a content piece. In fact, we have been told countless times that a great picture is worth a thousand words. Paul Cheney from Marketing Experiments Blog reveals the fact that, somehow, numerous business owners and inexperienced, uninspired copywriters neglect this fact and choose to associate their web content with some of the most random pictures failing to send a clear message to the audience.

For instance, one could easily find the same picture, illustrating two hands popping out of two computer screens. What does that tell visitors who are in a hurry to find info on a webpage? It says absolutely nothing about the company and the main product or service. The website owner could be offering quick loans, marketing services or free dating advice. Some of us may never find out, simply because the copywriter chose the dullest images available on the Internet.

5)    Not testing your copy strategy

Who doesn’t dream about writing incredibly effective, catchy sales copy? There are numerous novices who are afraid to embrace a trial-and-error strategy and prefer to rely on copywriting templates guaranteeing their success. Even if you choose to walk into the footsteps of world-class copywriters, this doesn’t mean that you should skip the testing phase. A certain approach might fail to influence your audience in a positive manner; not because it’s wrong, but because it’s not entirely compatible with the desires, needs and expectations of your public.

Conclusion

Analyze these 5 major mistakes and do everything in your power to avoid them at all times. If your content strategy is not brining you the desirable results, think about opting for professional content writing services, tailored to your budget, necessities and business objectives.

copywriters audience

3 Effective Strategies Used by Copywriters to Get an Instant Response

Numerous people looking for a new, inspiring vision while trying to promote their commodities optimally might be tempted to hire copywriters and get the best services that their money could buy.

Some of them might be wondering: what separates inventive, reliable, successful copywriters from the less adequate candidates for any kind of projects? Long story short, copy experts count on verified, consecrated strategies to boost your popularity and make your audience crave for what you are interested in selling.

Whether you are currently struggling to introduce and promote a new type of rocket propellant, commercialize cocktail straws or increase the popularity of your online dating service, good copywriters will always manage to understand and anticipate all your needs and address them in a timely, cost-efficient manner.

Keep reading to discover 3 effective strategies used by real experts to craft compelling content and get an instant response from a larger segment of public.

3 Instant Response Strategies

1)     Focus on the real needs and desires of your targeted audience

News flash: your targeted audience doesn’t want to hear about “revolutionary”, “innovative” products that fail to solve their daily problems. At the same time, you should keep in mind the fact that potential buyers who are bombarded with up to 20,000 marketing messages on a daily basis, according to Fluid Drive Media, have become increasingly selective and harder to influence.

Even so, attracting a larger number of enthusiastic clients is far from being a mission impossible assignment, as long as you focus on the real needs, demands and expectations of your potential customers. Follow a few easy steps to land on the right path:

a)     Think about three or four mental triggers which could easily influence your targeted audience to give your products a try

b)     Focus on the remarkable particularities of your commodities and try to explain why they are far superior to the ones displayed by products launched by your main competitors (affordability, high quality standards, USA based copywriters, free shipping, increased durability, extended warranty and so on)

c)     Try to come up with at least three ways to interact with your readers, cultivate their interest and encourage their feedback and then create one or two strategies allowing you to close the deal in record time.

2)     Don’t talk about amazing features; talk about solutions

There are millions of business owners who choose to write their own copy and fail to achieve their end goal, simply because they can’t stop talking (or writing, for that matter) about their unique line of products. They fill countless empty pages without actually saying a thing about what really matters to most potential buyers. On the other hand, experienced copywriters know that the some of the most popular brands currently present on the market don’t waste any time trying to highlight the amazing qualities of their products. Instead, talented copywriters empathize with their targeted audience and promote viable solutions (obviously revolving around their commodities) to some of the most common daily problems. Don’t tell them stories about your revolutionary detergent with smart, active ingredients; let them know that they won’t have to worry about difficult stains ever again, as long as they count on your detergent.

3)     Write messages triggering powerful emotions 

Most business owners are probably already aware of the fact that great copy has very little to do with literature. However, this doesn’t mean that copywriting doesn’t require a high dosage of empathy, creativity and originality in order to provide more than satisfactory results. Start by crafting messages which generate powerful emotions among your readers. If a content piece does not trigger the “This product is awesome; I want it” response, then it is not worth your money. It’s as simple as that.

Terrific web copy will always remind you just how much you love sports cars, how you’ve always wanted to take some time off and go on a Mediterranean cruise and how you’d like to enjoy the unique taste of that fruity ice cream that you used to buy when you were 6. In a few words, first-hand copy manages to influence buying decisions and interact with potential clients in a flawless manner by helping them get in touch with their most powerful emotions.

Amazing copywriting skills are a valuable asset which can be cultivated and refined over time. An experienced copywriter will always make the most of verified, personalized strategies implemented to help you increase your online popularity, maximize return on investment, find new business partners, sell more, gather more fans and stay on top of the game, at all times. If you are having a hard time trying to craft meaningful, pertinent, sales-generating copy, don’t hesitate to hire the best copywriters who will enable you to pursue your biggest dreams.

What strategies do you use to get a better response from your audience? Leave us a comment!

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